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Transactional Email

Definition

A transactional email is a type of email that is triggered by an action on a website or mobile application – usually a purchase.

Transactional emails are confirmations of the action and include purchase receipts, order confirmations, password resets, download links, appointment confirmations, and welcome emails to new subscribers.

Transactional emails traditionally have higher open rates than other types of emails because the information within them is important to the contact.

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