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Lifecycle Marketing

Definition

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.

Lifecycle marketing is meant to tailor messages based on the current stage of the customer and meet the needs they have to move them to the next stage. Each stage of lifecycle marketing requires a different message in order to keep a customer engaged.

What are the four stages of the customer lifecycle?

What is lifecycle strategy?

What is a lifecycle marketing manager?

How can you create a unique experience for each customer?

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