Integration Overview: Madlitics is a lightweight attribution add-on that turns any lead form into a reliable source of first-party marketing data. It enriches each submission with consistent lead-source and campaign context before the contact reaches ActiveCampaign.
Is This Integration Right for You?
- Marketing Managers at B2B and SaaS Companies: Add source, campaign, and UTM attribution data to ActiveCampaign contacts and use it to trigger the appropriate nurture flow for every new lead.
- Growth and Demand Generation Teams: Understand which channels drive conversions by connecting Madlitics attribution data with ActiveCampaign contacts and tags.
- Marketing Agencies: Simplify client reporting by automatically updating tags and custom fields in each client’s ActiveCampaign account without manual exports.
Why Use the Madlitics Integration?
Know Which Campaigns Drive Revenue
- Sync every lead submission to ActiveCampaign with attribution data such as its source, UTM parameters, and landing page. Identify which campaigns, automations, and customer journeys generate the strongest return.
Track Every Acquisition Channel
- Automatically classify leads across more than 18 acquisition channels, including display, email, organic, paid, AI, and other sources. Keep channel data organized without manual tagging or guesswork.
Preserve First-Touch Data and Standardize UTMs
- Maintain a persistent record of each visitor’s first interaction across sessions and return visits. Madlitics also normalizes inconsistent UTM tags and naming conventions into a reliable structure for consistent reporting.
Key Features of the Madlitics Platform:
- Automatic UTM and Attribution Capture: Capture channel, campaign, and source information when a visitor arrives and add it to the corresponding ActiveCampaign contact.
- Marketing Channel Classification: Classify paid and organic traffic—including paid search, organic social, referrals, AI and LLM traffic, video, and shopping—even when UTMs are unavailable.
- Persistent Cross-Session Tracking: Preserve the original touchpoint across sessions and extended B2B sales cycles.
- Automation and Segmentation Triggers: Use attribution fields to trigger ActiveCampaign automations or segment contacts by source and campaign.
- No-Code Setup: Install Madlitics by adding a script and a few ActiveCampaign custom fields without replacing forms or completing custom API work.
