ActiveCampaign vs. Klaviyo

Grow your ecommerce business by choosing the platform that supports 1:1 customer engagement across all sales channels.

Leverage marketing automation to connect with your customers across their entire purchase journey to drive growth across your business.

ActiveCampaign

Plan Type:

Lite

Contacts:

500

Emails/month:

Unlimited

Free Migration:

Yes

  • Email Marketing
  • Advanced Automation
  • Advanced Segmentation
  • SMS Marketing (USA + International)
  • 1-on-1 Training
  • Free migration
$9
per month

Klaviyo

Plan Type:

-

Contacts:

500

Emails/month:

Unlimited

Free Migration:

No

  • Email Marketing
  • Automation
  • Segmentation
  • SMS Marketing (USA only)
$20
per month

Designed for your specific business needs

  • With 850+ pre-built integrations (including with Shopify, WooCommerce, Magento and BigCommerce) we make it easy for you to connect all of your engagement tools in one place
  • Leverage a library of 500+ pre-built automations to make ecommerce best practices easy
  • Free implementation, migration, and onboarding to get you up and running fast
  • Create impactful, data-driven email campaigns in a few clicks by leveraging our 125+ pre-built templates and our easy to use segmentation builder
  • Drive growth for your wholesale business with our CRM tool
  • Engage with customers in real-time with live chat, automated chatbot workflows and a unified inbox to help you connect your customer experience across channels
  • SMS marketing automation helps you connect your store data to engage with customers all over the world to provide a 1:1 experience that drives growth

Don’t sacrifice deploying an integrated experience for a basic experience.

Klaviyo can offer customized messaging to your contacts, but only when they are engaging on your ecommerce store. ActiveCampaign lets you automate 1:1 communications to customers and prospects no matter where they are on your website, social media, or interacting with someone on your sales team. Powerful omnichannel interactions can be set up in minutes, with 500+ pre-built automation recipes that put best practices in your hands, and ensure every contact gets a consistent experience that is right for them.

Marketing automation for growing ecommerce businesses.

Powerful features to connect your entire business.

Feature

AC

Klaviyo

Marketing Automation

Contact Tagging

Tags let you group, sort, send, and automate. They’re like attaching sticky a sticky note to your contacts.

Powerful Segmentation

Use lists and custom fields to group your customers—then send them content based on their interests and lifecycle stage.

Contact Scoring

Track engagement so you can reach out precisely when each prospect is ready to buy.

Multi-Step Automations

Send emails based on different customer actions or events, without lifting a finger.

If/Else Conditions

Send customers down an automation path if they meet certain conditions, or not.

Start/Stop and Automation

Use automations to send contacts into another automation workflow without manually updates.

Landing Pages

Build custom landing pages in minutes that helps to turn traffic into new contacts all from a single platform.

Sophisticated Triggers

Field updates, dismisses site message, abandoned cart, and more will enter a contact into an automation.

Dynamic Automations

Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.

Automation Map

See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.

Automation Recipes

Pre-built automations to help you get started building common workflows.

Automation Split Testing

Use If/then logic to give customized experiences without creating dozens of automations.

Website Forms

Use the form builder to easily collect customer data and improve your campaigns.

SMS Automation

Send a text message to contacts within an automation using powerful integration partners

Site & Event Tracking

Customized Stack & Scalability

Build customized stacks for your business, allowing your features to scale with you, not against.

Email Marketing

Drag & Drop Email Designer

Dedicated Email Deliverability Team

A real human will check your first few emails and be sure they’re compliant before sending

Email Templates

Conditional Content

Put different messages in front of different people based on specific rules.

Split Testing

A/B test campaigns to learn what content works best.

Sales Automation

Flexible Sales CRM

Give customers a personalized experience across their entire lifecycle.

Mobile CRM

See how campaigns are performing on the go with an easy-to-use mobile app.

Pipeline Management

Track customers using different categories/buckets.

Stages

Clearly manage your buyers from start to finish.

Deal Creation & Management

Automatically create or update customer deals based on behaviors — or lack thereof.

Task Management

Loop in team members to call, email, or otherwise manage a customer deal.

Lead Scoring

Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.

Win Probability

Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.

Messaging

Facebook Custom Audiences

Conversations Inbox & Live Chat

Conversations Mobile App

International SMS Marketing

Send SMS messages to contacts that are located outside of the USA

Support

Free Onboarding & Migration

Chat & Email Support

Free, High-Quality Training

Misc Features

Connect More Than One Store to a Single Account

Integrate your portfolio of brands into a single account to streamline your operations

Want to Give ActiveCampaign a Try?

Try ActiveCampaign for free

Instant set-up. No credit card required.

More cohesive ecommerce marketing starts with a stronger platform

Just like Klaviyo, you can connect customer data from Shopify, WooCommerce, Magento or BigCommerce. Unlike Klaviyo, you can centralize the data from across your business to automate 1:1 experiences across your sales channels.

See automations at a glance

Build, edit, and analyze automations at a glance. The drag-and-drop automation builder lets you create sophisticated workflows for every part of your business.

Flexible, integrated CRM

Keep track of customers across any part of their journey — in the same place as your marketing automation.

Cross-channel messaging

Use email marketing, SMS marketing, and site messages to reach your contacts where they are and create personal interactions across their entire lifecycle.

Site messaging

Create targeted site messages using the information you have in ActiveCampaign or your ecommerce store, so you can send messages to customers the moment they're most likely to buy.

Sales automation

Automate your sales management. See your sales processes at a glance with a fully functional CRM. Track more than clicks and open – see your sales.

Lead scoring

Find your most loyal customers. Automatically update lead scores and use them to follow up with the perfect offer at the perfect moment.

Forms

Build forms directly on your site. Popups and inline forms let you collect contact info on your site, landing page, or Facebook page – no code required.

Landing pages

Create beautiful landing pages that capture subscriber info and sell your products for you. Add Paypal buttons in a few easy steps so customers can make a purchase directly from your pages.

We’ll move you from Klaviyo for free

Don’t worry about getting started. Our dedicated migration team will get you up and running fast.

When you get  free migration , we import:

  • Your lists, contacts, custom fields, and tags
  • Your automation workflows
  • Your opt-in forms
  • Your email templates
Request your migration

Want to Give ActiveCampaign a Try?

Try ActiveCampaign for free

Instant set-up. No credit card required.