ACTIVECAMPAIGN VS. KLAVIYO
Grow your ecommerce business by choosing the platform that supports 1:1 customer engagement across all sales channels.
Leverage marketing automation to connect with your customers across their entire purchase journey to drive growth across your business.
ActiveCampaign
Email Marketing
Advanced Automation
Advanced Segmentation
1-on-1 Training
Free migration
Klaviyo
Email Marketing
Automation
Segmentation
Designed for your specific business needs
- Get a 2-year price lock on your ActiveCampaign plan, so the plan you choose today will cost you the same 2 years from now
- With 870+ pre-built integrations (including with Shopify, WooCommerce, Magento and BigCommerce) we make it easy for you to connect all of your engagement tools in one place
- Leverage a library of 500+ pre-built automations to make ecommerce best practices easy
- Free implementation, migration, and onboarding to get you up and running fast
- Create impactful, data-driven email campaigns in a few clicks by leveraging our 125+ pre-built templates and our easy to use segmentation builder
- Drive growth for your wholesale business with our CRM tool
- Engage with customers in real-time with live chat, automated chatbot workflows and a unified inbox to help you connect your customer experience across channels
- SMS marketing automation helps you connect your store data to engage with customers all over the world to provide a 1:1 experience that drives growth
Don’t sacrifice deploying an integrated experience for a basic experience.
Klaviyo can offer customized messaging to your contacts, but only when they are engaging on your ecommerce store. ActiveCampaign lets you automate 1:1 communications to customers and prospects no matter where they are on your website, social media, or interacting with someone on your sales team. Powerful omnichannel interactions can be set up in minutes, with 500+ pre-built automation recipes that put best practices in your hands, and ensure every contact gets a consistent experience that is right for them.
Marketing automation for growing ecommerce businesses.
Powerful features to connect your entire business.
Feature
AC
Klaviyo
MARKETING AUTOMATION
Contact Tagging
Tags let you group, sort, send, and automate. They’re like attaching sticky a sticky note to your contacts.
Powerful Segmentation
Use lists and custom fields to group your customers—then send them content based on their interests and lifecycle stage.
Contact Scoring
Track engagement so you can reach out precisely when each prospect is ready to buy.
Multi-Step Automations
Send emails based on different customer actions or events, without lifting a finger.
If/Else Conditions
Send customers down an automation path if they meet certain conditions, or not.
Start/Stop and Automation
Use automations to send contacts into another automation workflow without manual updates.
Landing Pages
Build custom landing pages in minutes that helps to turn traffic into new contacts all from a single platform.
Sophisticated Triggers
Field updates, dismisses site message, abandoned cart, and more will enter a contact into an automation.
Dynamic Automations
Use multiple goals and go-to actions to create flexible workflows and send each contact down a unique path.
Automation Map
See how your automations connect to each other, so you can easily update your marketing, adjust your strategy, and map out new automations.
Automation Recipes
Pre-built automations to help you get started building common workflows.
Automation Split Testing
Use If/then logic to give customized experiences without creating dozens of automations.
Website Forms
Use the form builder to easily collect customer data and improve your campaigns.
SMS Automation
Send a text message to contacts within an automation using powerful integration partners
Site & Event Tracking
Customized Stack & Scalability
Build customized stacks for your business, allowing your features to scale with you, not against.
EMAIL MARKETING
Drag & Drop Email Designer
Dedicated Email Deliverability Team
A real human will check your first few emails and be sure they’re compliant before sending
Email Templates
Conditional Content
Put different messages in front of different people based on specific rules.
Split Testing
A/B test campaigns to learn what content works best.
SALES AUTOMATION
Flexible Sales CRM
Give customers a personalized experience across their entire lifecycle.
Mobile CRM
See how campaigns are performing on the go with an easy-to-use mobile app.
Pipeline Management
Track customers using different categories/buckets.
Stages
Clearly manage your buyers from start to finish.
Deal Creation & Management
Automatically create or update customer deals based on behaviors — or lack thereof.
Task Management
Loop in team members to call, email, or otherwise manage a customer deal.
Lead Scoring
Assign scores to each customer deal as they interact with your site, emails, etc. and understand how likely they are to purchase.
Win Probability
Machine learning generates a percentage field on each deal, telling you how likely that deal is to be won.
MESSAGING
Facebook Custom Audiences
Conversations Inbox & Live Chat
Conversations Mobile App
International SMS Marketing
Send SMS messages to contacts that are located outside of the USA
SUPPORT
Free Onboarding & Migration
Chat & Email Support
Free, High-Quality Training
MISC FEATURES
Connect More Than One Store to a Single Account
Integrate your portfolio of brands into a single account to streamline your operations
Want to Give ActiveCampaign a Try?
Try ActiveCampaign for free
Instant set-up. No credit card required.
More cohesive ecommerce marketing starts with a stronger platform
Just like Klaviyo, you can connect customer data from Shopify, WooCommerce, Magento or BigCommerce. Unlike Klaviyo, you can centralize the data from across your business to automate 1:1 experiences across your sales channels.
See automations at a glance
Build, edit, and analyze automations at a glance. The drag-and-drop automation builder lets you create sophisticated workflows for every part of your business.
Flexible, integrated CRM
Keep track of customers across any part of their journey — in the same place as your marketing automation.
Cross-channel messaging
Use email marketing, SMS marketing, and site messages to reach your contacts where they are and create personal interactions across their entire lifecycle.
Site messaging
Create targeted site messages using the information you have in ActiveCampaign or your ecommerce store, so you can send messages to customers the moment they're most likely to buy.