Integration Overview: Warmly enriches your ActiveCampaign contacts with firmographic and demographic data—automatically populating job title, seniority, company, industry, and more when contacts subscribe or update.
Is This Integration Right for You?
B2B marketers who want richer contact profiles without manual data entry.Revenue and demand gen teams using ActiveCampaign to run account-based campaigns and need firmographic data to personalize outreach.Growth teams at SMBs and mid-market companies looking to automatically enrich inbound leads with job title, seniority, and company data to improve segmentation and scoringWhy use the Warmly Integration:
Automatic contact enrichment
When a contact subscribes or updates in ActiveCampaign, Warmly automatically fills in job title, seniority, department, company name, industry, and more—no manual imports or CSV uploads required.Smarter segmentation and personalization
Enriched firmographic and demographic fields let you build more precise audience segments, trigger targeted automations, and personalize email content using ActiveCampaign's built-in personalization tags.Zero workflow disruption
Warmly provisions the custom fields and registers the webhook automatically at setup. There's nothing to configure manually—enrichment runs silently in the background as your list grows.Key Features of the Warmly Platform:
Real-time website visitor identification: Warmly identifies companies and people visiting your website in real time, turning anonymous traffic into actionable leads.Contact and account enrichment: Warmly appends firmographic and demographic data (job title, seniority, company, industry, LinkedIn URL, location) to contacts using best-in-class data providers.Intent signal aggregation: Warmly surfaces buying intent signals including G2 reviews, job postings, and web activity to help teams prioritize the right accounts at the right time.AI-powered sales automation: Warmly's AI agent engages high-intent visitors via live chat, email, and LinkedIn, enabling revenue teams to act on signals without manual effort.
Unified revenue intelligence dashboard: A single workspace aggregates visitor data, enrichment, intent signals, and engagement history so GTM teams can prioritize and act from one place.Key AI Features of the Warmly Platform:
AI Prospecting Agent: Automatically identifies, prioritizes, and engages high-intent website visitors and accounts using AI, triggering personalized outreach via chat, email, and LinkedIn without manual SDR intervention.
AI-powered lead scoring: Warmly's AI analyzes intent signals, firmographic fit, and behavioral data to score and rank accounts, helping teams focus on the prospects most likely to convert.Natural language contact and account research: AI summarizes account context, recent activity, and buying signals in plain language, giving reps instant context before outreach.
