The 8 Best Omnichannel Marketing Software for 2024

In 2024, the marketing world is brimming with remarkable options for omnichannel marketing software. The array of choices can be overwhelming, but fear not! This article is here to guide you through the best options available.

Whether you’re a small business owner or a marketing professional, this comprehensive review will help you enhance your communication efforts and connect with your customers seamlessly across every channel.

From email marketing to social media, SMS to personalized website experiences, discover the top omnichannel marketing software solutions that will empower your brand and elevate your customer engagement. Get ready to revolutionize your marketing strategy and unlock the full potential of omnichannel communication!

What is omnichannel marketing software?

Omnichannel marketing software is a powerful tool that enables businesses to create cohesive and integrated marketing experiences across multiple channels. It provides a centralized platform for managing and orchestrating marketing campaigns, ensuring consistent messaging and seamless customer experiences.

With omnichannel marketing software, businesses can deliver personalized and relevant content to their customers through various touchpoints like email, social media, mobile apps, websites, and more.

This software allows businesses to gather data from different channels and customer interactions, providing valuable insights for targeting and segmentation. By leveraging these insights, businesses can create highly personalized and targeted marketing campaigns that resonate with individual customers.

For example, a customer who engages with a brand’s social media posts might receive personalized emails or SMS messages that complement their interests.

Moreover, omnichannel marketing software facilitates automation and workflow management, streamlining marketing operations and improving efficiency. It enables businesses to automate personalized communication based on customer behavior, preferences, and journey stages. This automation saves time, ensures consistent messaging, and enables businesses to deliver the right message at the right time through the right channel.

In summary, omnichannel marketing software empowers businesses to create consistent, personalized, and engaging experiences across multiple channels. This software allows businesses to understand their customers better, deliver targeted messages, automate marketing processes, and ultimately drive customer engagement and loyalty.

It’s a game-changer in the marketing world, enabling businesses to connect with their customers more meaningfully and positively.

What are the benefits of omnichannel marketing software?

Omnichannel marketing software offers a range of benefits that can significantly impact a business’s marketing efforts. Here are some key benefits and why they are advantageous:

  1. Enhanced Customer Experience: Omnichannel marketing software allows businesses to create seamless and consistent experiences across multiple channels. Businesses can foster deeper connections and improve customer satisfaction by delivering personalized and relevant messages at every touchpoint. This personalized approach makes customers feel valued and understood, ultimately leading to increased loyalty and repeat purchases.
  2. Increased Engagement: With omnichannel marketing software, businesses can reach customers through their preferred channels and deliver targeted content that resonates with their interests and needs. By providing a cohesive and personalized experience, businesses can capture customers’ attention and encourage them to take desired actions. This targeted approach increases the likelihood of customer engagement, whether opening an email, clicking on a social media ad, or making a purchase.
  3. Data-Driven Insights: Omnichannel marketing software enables businesses to collect data from various channels and touchpoints. This data provides valuable insights into customer behavior, preferences, and purchase patterns. Businesses can better understand their customers and optimize their marketing strategies. This helps them to refine their targeting, segment their audience, and allocate resources.
  4. Improved Marketing Efficiency: Omnichannel marketing software streamlines workflows and enhances efficiency by centralizing marketing efforts in one platform. It eliminates the need for manual coordination across multiple systems, reducing time-consuming tasks and minimizing errors. Additionally, automation features allow businesses to schedule and trigger campaigns based on predefined conditions or customer actions, freeing up valuable time for marketers to focus on strategy and creativity.
  5. Competitive Advantage: Implementing an omnichannel marketing strategy supported by robust software gives businesses a competitive edge. With the ability to deliver personalized and consistent experiences across channels, businesses can stand out in a crowded marketplace. This differentiation enhances brand perception, builds trust, and positions the business as a preferred choice for customers seeking tailored and engaging interactions.

By leveraging these advantages, businesses can optimize their marketing efforts, build stronger customer relationships, and achieve better results in today’s interconnected digital landscape.

How to choose the best omnichannel marketing software?

When choosing the right omnichannel marketing software for your business, several primary considerations should guide your decision-making process:

  • Channel Integration: Look for software that seamlessly integrates with various communication channels, including email, SMS, social media, mobile apps, and more. Ensure the software can effectively manage and automate interactions across these channels, allowing you to deliver consistent messaging and customer experiences.
  • Personalization Capabilities: The ability to personalize your marketing efforts is crucial in today’s customer-centric landscape. Choose software with robust personalization features, such as dynamic content, behavioral tracking, and audience segmentation. This enables you to tailor messages and offers to individual customers, increasing relevance and engagement.
  • Analytics and Reporting: Opt for software that provides comprehensive analytics and reporting capabilities. These features allow you to track and measure the performance of your campaigns across different channels, enabling data-driven decision-making and continuous optimization. Look for software that offers real-time insights, customizable dashboards, and in-depth reporting to gain valuable visibility into the effectiveness of your marketing efforts.
  • Integration with Existing Systems: Consider the software’s compatibility with your existing systems, such as CRM platforms, e-commerce platforms, and customer data management tools. Seamless integration allows for a unified view of customer data and enables smooth data flow between systems, ensuring a cohesive omnichannel experience.
  • Scalability and Flexibility: As your business grows, your marketing needs will evolve. Choose scalable and flexible software capable of accommodating increasing data volumes, expanding customer bases, and evolving marketing strategies. This ensures that your chosen software can support your business’s long-term growth and adapt to changing market dynamics.
  • Customer Support and Training: Consider the level of customer support and training the software vendor provides. Look for responsive customer service, comprehensive documentation, and training resources that empower you to maximize the value of the software and troubleshoot any issues that may arise.

By carefully evaluating these primary considerations, you can choose the right omnichannel marketing software that aligns with your business goals, enhances your customer communications, and drives success in your marketing efforts.

The best omnichannel marketing software for 2024

These top omnichannel marketing software solutions are highly regarded for their exceptional capabilities and features. They share common traits that make them stand out in the market. These include robust automation tools, seamless channel integration, advanced personalization capabilities, comprehensive analytics and reporting, and excellent customer support.

Let’s jump right into it, highlighting each software’s effectiveness in helping businesses improve customer communications and drive successful marketing campaigns.

ActiveCampaign

G2 Rank: 4.5/5 stars

ActiveCampaign is widely recognized as one of the best omnichannel marketing software due to its comprehensive features and exceptional capabilities. It offers a range of unique features that set it apart from the competition:

  • Automation Workflows: ActiveCampaign provides robust automation tools that allow businesses to create sophisticated customer journeys. This enables personalized communication across multiple channels, ensuring the right message reaches the right audience at the right time.
  • Advanced Segmentation: The software offers advanced segmentation capabilities, allowing businesses to divide their audience into specific segments based on various criteria. This enables highly targeted marketing campaigns that resonate with customers’ needs and interests.
  • Dynamic Content: ActiveCampaign enables the creation of dynamic content that can be customized based on individual customer attributes or behaviors. This level of personalization helps businesses deliver tailored messages to their audience, increasing engagement and conversions.

ActiveCampaign primarily caters to small and medium-sized businesses (SMBs) and marketing teams looking for a comprehensive omnichannel marketing solution.

Its user-friendly interface, robust automation capabilities, and advanced personalization features make it a valuable tool for businesses seeking to enhance customer communications and drive impactful marketing campaigns.

What languages does ActiveCampaign support?

ActiveCampaign software serves the following languages:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Portuguese
  • Dutch
  • Russian
  • Swedish
  • Finnish
  • Danish
  • Norwegian
  • Polish
  • Turkish
  • Arabic
  • Japanese
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Korean

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts various currencies, including but not limited to:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • Indian Rupee (INR)
  • Mexican Peso (MXN)
  • Brazilian Real (BRL)

What is the entry price point for ActiveCampaign?

The entry-level pricing for ActiveCampaign starts at $29 per month. This plan includes essential features such as email marketing, marketing automation, and CRM integration. As businesses grow, they can choose from higher-tier plans that offer additional features and increased capacity to cater to their evolving needs.

ActiveCampaign’s pricing structure is designed to provide flexibility and scalability for businesses of all sizes, allowing them to access powerful marketing tools at an affordable entry point.

See our pricing page for more details.

Shopify

G2 Rank: 4.4/5 stars

Shopify is widely regarded as one of the best omnichannel marketing software due to its comprehensive set of features and user-friendly interface. It allows businesses to create and manage their online stores while seamlessly integrating with various sales channels, including social media platforms and marketplaces.

One of Shopify’s standout features is its extensive library of customizable themes and templates, allowing businesses to create visually appealing and unique online storefronts. Moreover, its built-in analytics and reporting tools provide valuable insights into customer behavior and sales performance.

Unique features of Shopify include:

  • Multi-channel selling: Shopify enables businesses to sell their products across multiple channels, such as Facebook, Instagram, Amazon, and more. This broadens their reach and allows for increased sales opportunities.
  • Mobile optimization: Shopify ensures that online stores are optimized for mobile devices, providing a seamless shopping experience for customers on smartphones and tablets.
  • App integrations: Shopify’s App Store offers various third-party integrations and extensions to enhance functionality and customize the platform to suit specific business needs.

Shopify primarily caters to businesses of all sizes looking to establish and expand their online presence. Whether you’re a small startup or a large enterprise, Shopify provides the tools and resources necessary to build and grow a successful e-commerce business. Its intuitive interface and extensive features make it a top choice for businesses seeking a robust omnichannel marketing solution.

What languages does Shopify support?

Shopify software supports various languages, allowing businesses to cater to customers worldwide. Some of the languages supported by Shopify include:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Portuguese
  • Dutch
  • Swedish
  • Danish
  • Norwegian
  • Finnish
  • Chinese (Simplified and Traditional)
  • Japanese
  • Korean
  • Russian
  • Turkish
  • Arabic
  • Hebrew

See Shopify’s website for more information.

What currencies does Shopify accept?

Shopify accepts a wide range of currencies, allowing businesses to sell their products and services in various international markets. Some of the currencies supported by Shopify include:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • New Zealand Dollar (NZD)
  • Singapore Dollar (SGD)
  • Hong Kong Dollar (HKD)
  • Danish Krone (DKK)
  • Swedish Krona (SEK)
  • Norwegian Krone (NOK)
  • Mexican Peso (MXN)
  • Brazilian Real (BRL)
  • Indian Rupee (INR)
  • Russian Ruble (RUB)
  • South African Rand (ZAR)
  • Many more

See Shopify’s website for more information.

What is the entry price point for Shopify?

Shopify offers different pricing plans to accommodate businesses of varying sizes and needs. The entry-level pricing plan, “Basic Shopify,” starts at $39 per month and provides essential features to launch and run an online store. It includes features such as a website and blog creation, unlimited product listings, 24/7 customer support, and integration of sales channels.

The Basic Shopify plan is a great option for small businesses or entrepreneurs starting their online journey and want a user-friendly platform to build their online presence. As businesses grow, they have the option to upgrade to higher-tier plans, such as Shopify or Advanced Shopify, which offer more advanced features and capabilities.

The pricing structure allows businesses to choose a plan that aligns with their specific needs and budget, ensuring they have access to the necessary tools and support to succeed in the world of e-commerce.

See Shopify’s pricing page for more information.

Does Shopify integrate with ActiveCampaign? 

Yes! Shopify integrates directly with ActiveCampaign. You can find out more in the ActiveCampaign Marketplace.

BigCommerce

G2 Rank: 4.2/5 stars

BigCommerce is widely regarded as one of the best omnichannel marketing software due to its robust features and user-friendly interface. With its powerful tools, businesses can create seamless shopping experiences across multiple channels and optimize their marketing efforts.

One of the unique features of BigCommerce is its flexible and customizable storefront design. Users can easily build visually appealing and fully functional online stores without coding knowledge. Additionally, the platform offers advanced SEO capabilities, allowing businesses to optimize their website for search engines and improve their online visibility.

BigCommerce caters to businesses of all sizes, from small startups to large enterprises. It provides scalability, allowing businesses to grow and expand their operations seamlessly. Moreover, the software integrates with popular third-party applications, such as email marketing tools and social media platforms, enabling businesses to leverage multiple channels for their marketing campaigns.

With its comprehensive features, customizable design options, and scalability, BigCommerce empowers businesses to deliver exceptional omnichannel experiences and drive sales across various channels.

What languages does BigCommerce support?

BigCommerce software is available in multiple languages, ensuring global accessibility for businesses. Here are some of the languages supported by BigCommerce:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Portuguese
  • Dutch
  • Chinese (Simplified and Traditional)
  • Japanese
  • Korean

See BigCommerce’s website for more information.

What currencies does BigCommerce accept? 

BigCommerce accepts a wide range of currencies, providing businesses with the flexibility to conduct transactions in various global markets. Here are some of the currencies supported by BigCommerce:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Chinese Yuan (CNY)
  • Indian Rupee (INR)
  • Brazilian Real (BRL)
  • Mexican Peso (MXN)

See BigCommerce’s website for more information.

What is the entry price point for  BigCommerce?

The entry-level pricing for BigCommerce starts at $29 per month, billed annually. This plan, known as the “Standard” plan, offers essential features and functionalities to help businesses launch and grow their online stores. With the Standard plan, businesses can access a range of tools, such as unlimited products, file storage, bandwidth, and built-in marketing and SEO features.

The pricing structure of BigCommerce is designed to provide businesses of all sizes with affordable options to establish a strong online presence and start selling their products or services. As businesses grow and require more advanced features, BigCommerce offers additional pricing tiers with increased capabilities to cater to their evolving needs.

See BigCommerce’s website for more information.

Does BigCommerce integrate with ActiveCampaign?

Yes! BigCommerce integrates directly with ActiveCampaign. You can find out more in the ActiveCampaign Marketplace.

Brevo

G2 Rank: 4.5/5 stars

Brevo is widely recognized as one of the best omnichannel marketing software solutions available. Its comprehensive features and user-friendly interface stand out, making it a top choice for businesses of all sizes.

One of the unique features of Brevo is its advanced customer segmentation capabilities, allowing businesses to target their audience with personalized messaging across multiple channels. This level of customization enhances customer engagement and drives conversion rates.

Another notable feature of Brevo is its seamless integration with popular e-commerce platforms, enabling businesses to streamline their online sales and marketing efforts. With real-time data synchronization and inventory management, businesses can effectively track their product availability and deliver a consistent customer experience across various touchpoints.

Moreover, Brevo caters to businesses across industries, including retail, e-commerce, and B2B, providing tailored solutions to meet their marketing needs.

With its robust analytics and reporting capabilities, Brevo enables businesses to gain valuable insights into their marketing campaign’s performance and make data-driven decisions. The software’s intuitive dashboard and automation tools further simplify marketing workflows, allowing businesses to automate tasks, such as email campaigns and social media scheduling, to maximize efficiency.

Brevo’s comprehensive set of features, industry-specific solutions, and focus on customer engagement make it a powerful tool for businesses aiming to enhance their omnichannel marketing strategies.

What languages does  Brevo support?

Brevo software caters to a wide range of users by offering multilingual support. It is designed to accommodate businesses and marketers worldwide, providing a seamless experience in multiple languages. Some of the languages supported by Brevo software include:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Portuguese
  • Dutch
  • Russian
  • Chinese (Simplified)
  • Japanese

See Brevo’s website for more information.

What currencies does Brevo accept?

Brevo software supports various currencies to accommodate businesses operating in different regions. It accepts a wide range of currencies, including:

  • United States Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • New Zealand Dollar (NZD)
  • Singapore Dollar (SGD)
  • Indian Rupee (INR)

See Brevo’s website for more information.

What is the entry price point for Brevo?

Brevo offers a free plan with limited access and a “Starter” plan starting at $25 monthly. These plans provide a solid foundation for businesses to leverage the features and benefits of Brevo’s omnichannel marketing software without breaking the bank. With entry-level pricing, businesses can access essential tools and functionalities to enhance their marketing efforts, engage customers across various channels, and drive business growth.

See Brevo’s website for more information.

Does Brevo integrate with ActiveCampaign?

No, Brevo does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.

Gladly

G2 Rank: 4.7/5 stars

Gladly is widely regarded as one of the best omnichannel marketing software due to its comprehensive features and focus on customer-centric experiences. This software offers a unified platform that enables businesses to seamlessly connect with customers across multiple channels, including email, chat, phone, and social media.

One unique feature of Gladly is its customer-centric view, which provides a holistic profile of each customer, consolidating their interactions and preferences in one place. This allows businesses to deliver personalized experiences and build stronger customer relationships.

Gladly primarily caters to businesses in the customer service and support industry. Its advanced capabilities empower customer service teams to provide exceptional support by streamlining workflows, automating routine tasks, and enabling real-time collaboration.

With Gladly, businesses can offer consistent and personalized experiences across all customer touchpoints, improving customer satisfaction and loyalty.

Overall, Gladly stands out as a top choice for omnichannel marketing software due to its customer-centric approach, comprehensive features, and ability to transform customer service operations for businesses in various industries.

What languages does Gladly support?

Gladly software serves customers in multiple languages, providing a global reach for businesses. Here is a list of languages supported by Gladly:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Portuguese
  • Dutch
  • Russian
  • Chinese (Simplified)
  • Japanese

See Gladly’s website for more information.

What currencies does Gladly accept?

Gladly accepts various currencies to accommodate businesses and customers worldwide. Here is a list of currencies supported by Gladly:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • Chinese Yuan (CNY)
  • Indian Rupee (INR)
  • Brazilian Real (BRL)

See Gladly’s website for more information.

What is the entry price point for Gladly?

Gladly starts at $150 per Support Hero per month, billed annually.

See Gladly’s website for more information.

Does Gladly integrate with ActiveCampaign? 

No, Gladly does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.

Cin7

G2 Rank: 3.6/5 stars

Cin7 is widely regarded as one of the best omnichannel marketing software due to its comprehensive features and functionalities. This software offers a range of unique features that help businesses streamline their operations and enhance their omnichannel marketing efforts. Some of its notable features include:

  • Inventory Management: Cin7 provides robust inventory management capabilities, allowing businesses to track and manage their inventory across various channels efficiently. This ensures accurate stock levels, minimizes stockouts and improves order fulfillment.
  • Order Management: With Cin7, businesses can easily manage orders from different sales channels in one centralized platform. This simplifies the order processing workflow, improves order accuracy, and enhances customer satisfaction.
  • Integration Capabilities: Cin7 integrates with various popular ecommerce platforms, marketplaces, and other third-party applications, enabling seamless data synchronization and streamlining operations across multiple systems.

Cin7 primarily caters to businesses of all sizes, including retailers, wholesalers, and distributors. Its feature-rich platform is particularly beneficial for businesses with complex inventory management needs, multiple sales channels, and a desire to provide a seamless omnichannel experience to their customers.

What languages does Cin7 support?

Cin7 software is available in multiple languages to cater to businesses worldwide. The software supports the following languages:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Dutch
  • Portuguese
  • Chinese (Simplified)
  • Chinese (Traditional)
  • Japanese

See Cin7’s website for more information.

What currencies does Cin7 accept?

Cin7 software accepts various currencies to accommodate businesses operating in various regions. The software supports major currencies, including:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Australian Dollar (AUD)
  • Canadian Dollar (CAD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • New Zealand Dollar (NZD)
  • South African Rand (ZAR)
  • Many more

See Cin7’s website for more information.

What is the entry price point for Cin7?

The entry-level pricing for Cin7 varies based on each business’s specific needs and requirements but starts at $325 per month. Cin7 offers flexible pricing options tailored to the size and complexity of your operations. Cin7’s pricing structure is designed to provide businesses of all sizes access to comprehensive omnichannel marketing software that can streamline operations, enhance efficiency, and drive growth.

See Cin7’s website for more information.

Does Cin7 integrate with ActiveCampaign? 

No, Cin7 does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.

HubSpot

G2 Rank: 4.4/5 stars

HubSpot is widely recognized as one of the best omnichannel marketing software due to its comprehensive suite of features and user-friendly interface. It offers a range of tools that help businesses create, manage, and optimize their marketing campaigns across multiple channels.

One of the unique features of HubSpot is its all-in-one platform that integrates various marketing functions such as email marketing, social media management, content creation, and analytics. This integration allows businesses to streamline their marketing efforts and gain a holistic view of their customer interactions.

HubSpot caters to businesses of all sizes, from small startups to large enterprises. Its scalable solutions make it suitable for businesses looking to grow and expand their marketing capabilities.

HubSpot’s user-friendly interface and intuitive design make it accessible to both marketing professionals and beginners, enabling users to navigate the platform and leverage its powerful features easily. With HubSpot, businesses can effectively engage their audience, nurture leads, and track their marketing performance to drive better results.

Another standout feature of HubSpot is its robust customer relationship management (CRM) system. This CRM allows businesses to store and manage customer data, track interactions, and gain insights into customer behavior. By combining CRM with its marketing tools, HubSpot enables businesses to deliver personalized and targeted marketing messages across various channels, fostering stronger customer relationships and driving conversions.

Overall, HubSpot’s comprehensive features, user-friendly interface, and CRM integration make it an excellent choice for businesses seeking a powerful and versatile omnichannel marketing software solution.

What languages does HubSpot support?

HubSpot software supports a wide range of languages to cater to a global audience. The languages supported by HubSpot include:

  • English
  • Spanish
  • French
  • German
  • Portuguese
  • Italian
  • Dutch
  • Russian
  • Chinese (Simplified)
  • Japanese

See HubSpot’s website for more information.

What currencies does HubSpot accept?

HubSpot supports multiple currencies to accommodate businesses operating in different regions and markets. The currencies supported by HubSpot include:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • Indian Rupee (INR)
  • Brazilian Real (BRL)
  • Mexican Peso (MXN)
  • Chinese Yuan (CNY)
  • South African Rand (ZAR)

See HubSpot’s website for more information.

What is the entry pricing for HubSpot?

HubSpot offers different pricing plans tailored to the specific needs and scale of businesses. The entry-level pricing for HubSpot starts at $20 per month. This plan, known as the “Starter” plan, provides essential marketing and sales tools to help businesses get started with their growth strategies. The Starter plan offers features such as email marketing, lead capture forms, contact management, and basic reporting and analytics.

The $20 per month Starter plan is affordable for businesses looking to implement a comprehensive marketing and sales platform. As businesses grow and require more advanced features and capabilities, HubSpot offers higher-tier plans with additional functionalities, including marketing automation, CRM integration, advanced analytics, and more.

See HubSpot’s website for more information.

Does HubSpot integrate with ActiveCampaign? 

No, HubSpot does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.

Omnisend

G2 Rank: 4.5/5 stars

Omnisend is widely regarded as one of the best omnichannel marketing software solutions due to its robust features and capabilities. With Omnisend, businesses can seamlessly orchestrate and automate their marketing campaigns across multiple channels, including email, SMS, push notifications, social media, and more. This enables them to deliver targeted and personalized messages to their customers at every touchpoint.

One of the unique features of Omnisend is its powerful automation capabilities. Businesses can set up automated workflows to engage customers based on behavior, preferences, and lifecycle stage. This allows for timely and relevant communication, increasing customer engagement and driving conversions. Omnisend offers advanced segmentation tools, enabling businesses to target specific customer segments and tailor their marketing messages accordingly.

Omnisend primarily caters to e-commerce businesses looking to enhance their customer engagement and drive revenue. The platform integrates seamlessly with popular e-commerce platforms, such as Shopify, Magento, and WooCommerce, making it easy to sync and manage customer data.

Moreover, Omnisend offers pre-built templates and a user-friendly drag-and-drop editor, allowing businesses to create visually appealing and professional-looking emails without the need for coding skills.

With its comprehensive features, automation capabilities, and seamless e-commerce integration, Omnisend empowers businesses to deliver impactful omnichannel marketing campaigns and easily achieve their marketing goals.

What languages does Omnisend support?

Omnisend supports multiple languages to cater to a global user base. Here is a list of languages that Omnisend software supports:

  • English
  • Spanish
  • French
  • German
  • Italian
  • Portuguese
  • Dutch
  • Russian
  • Swedish
  • Danish
  • Norwegian
  • Finnish
  • Polish
  • Czech
  • Slovak
  • Hungarian
  • Greek
  • Turkish
  • Romanian
  • Arabic

See Omnisend’s website for more information.

What currencies does Omnisend accept?

Omnisend supports various currencies to accommodate businesses operating in various regions. Here is a list of currencies that Omnisend software supports:

  • US Dollar (USD)
  • Euro (EUR)
  • British Pound (GBP)
  • Canadian Dollar (CAD)
  • Australian Dollar (AUD)
  • Japanese Yen (JPY)
  • Swiss Franc (CHF)
  • Indian Rupee (INR)
  • Mexican Peso (MXN)
  • Brazilian Real (BRL)
  • South African Rand (ZAR)
  • Chinese Yuan (CNY)
  • Hong Kong Dollar (HKD)
  • Singapore Dollar (SGD)
  • Swedish Krona (SEK)
  • Norwegian Krone (NOK)
  • Danish Krone (DKK)
  • New Zealand Dollar (NZD)
  • Polish Złoty (PLN)
  • Russian Ruble (RUB)

See Omnisend’s website for more information.

What is the entry pricing for Omnisend?

Omnisend offers flexible pricing plans for businesses of all sizes. The entry-level pricing starts at $16 per month and is designed for small businesses or those just getting started with omnichannel marketing. As you move up to higher-tier plans, the pricing increases based on the features and scale of your business needs.

With the entry-level pricing plan, businesses can access essential features such as email marketing, signup forms, reporting, and segmentation. The plan provides a solid foundation for businesses to start building their omnichannel marketing campaigns and engage with customers across multiple channels.

Omnisend also offers a 14-day free trial, allowing businesses to test the platform and explore its capabilities before committing to a paid plan.

See Omnisend’s website for more information.

Does Omnisend integrate with ActiveCampaign? 

No, Omnisend does not integrate with ActiveCampaign. However, you can find more information about other integrations in the ActiveCampaign Marketplace.