There are a plethora of marketing automation software solutions to choose from, making it hard to know which will best suit your business needs. Aimed specifically at nonprofits, this article will explore the best marketing automation software for nonprofits and equip you with the knowledge to effectively manage your organization’s marketing efforts.
Whether you’re seeking to enhance donor engagement, streamline communication, or optimize campaign performance, you’ll walk away knowing which tool will be the best for your team.
What is marketing automation software?
Marketing automation software enables businesses and organizations to streamline and optimize their marketing efforts. It combines advanced technology and strategic planning to automate repetitive tasks, nurture leads, and deliver personalized content to targeted audiences.
Marketing automation software is used by organizations to efficiently manage their marketing campaigns and engage with their audience. It provides a centralized platform where businesses can create, schedule, and automate various marketing activities across multiple channels, such as email, social media, and websites. This software collects and analyzes data on customer interactions, allowing businesses to segment their audience and deliver tailored messages based on their interests, preferences, and behaviors.
By leveraging automation, businesses can save time, increase efficiency, and enhance their overall marketing effectiveness. It automates repetitive tasks like email campaigns, social media posting, lead scoring, and customer tracking, freeing up valuable resources and allowing marketers to focus on more strategic activities.
Additionally, marketing automation software provides valuable insights into customer behavior and campaign performance through analytics and reporting features, enabling businesses to make data-driven decisions and optimize their marketing strategies for better results.
What are the benefits of marketing automation software for nonprofits?
There are several benefits of marketing automation software for nonprofit organizations.
Here are some key advantages and the reasons why they are beneficial:
- Enhanced donor engagement: Marketing automation software allows nonprofits to engage with their donors in a personalized and timely manner. By automating email campaigns, social media posts, and other communication channels, nonprofits can maintain consistent contact with their audience. This personalized approach strengthens relationships, fosters loyalty, and encourages ongoing support.
- Improved resource management: Nonprofits often face limitations in terms of budget and staff. Marketing automation software helps address these challenges by automating repetitive tasks such as data collection, lead scoring, and campaign tracking. By saving time and streamlining processes, nonprofits can allocate their resources more efficiently, focusing on high-impact activities that drive results.
- Targeted marketing campaigns: With marketing automation software, nonprofits can segment their audience based on various criteria like donation history, interests, and engagement levels. This enables them to deliver personalized content and tailored messages to specific donor segments. By targeting the right audience with relevant messaging, nonprofits can increase engagement, response rates, and ultimately, the effectiveness of their marketing campaigns.
- Increased efficiency: Marketing automation software automates repetitive and time-consuming tasks, freeing up valuable resources and allowing nonprofits to accomplish more in less time. Tasks like email scheduling, lead nurturing, and social media posting can be automated, reducing manual effort and increasing overall efficiency. This efficiency boost enables nonprofits to focus on strategic planning and creative initiatives that generate meaningful impact.
- Data-driven decision-making: Marketing automation software provides valuable data and analytics on donor interactions, campaign performance, and other key metrics. Nonprofits can leverage this data to gain insights into donor behavior, measure the effectiveness of their marketing efforts, and make data-driven decisions. By analyzing these insights, nonprofits can refine their strategies, optimize campaigns, and drive better results.
How to choose the best marketing automation software for nonprofits
Choosing the right marketing automation software for your nonprofit organization requires careful consideration of several factors.
Here are some primary considerations to keep in mind:
- Feature set: Assess the feature set offered by different marketing automation software providers. Consider the specific needs of your nonprofit, such as email marketing, social media management, lead nurturing, donor segmentation, and analytics. Ensure that the software provides the necessary features to meet your marketing goals and supports the channels and functionalities essential for your organization’s success.
- Ease of use: Evaluate the user-friendliness of the software. Look for a solution that is intuitive and easy to navigate, as it will save time and resources during implementation and daily usage. Consider factors such as the user interface, customization options, and the availability of training and support materials. A user-friendly software will allow your team to quickly adapt to the new system and make the most out of its capabilities.
- Integration capabilities: Consider the software’s ability to integrate with other systems and tools that your nonprofit already uses. Seamless integration with your CRM (Customer Relationship Management) system, website, payment gateway, and other platforms is crucial for efficient data exchange, lead management, and automation workflows. Assess the compatibility and integration options offered by the marketing automation software to ensure smooth operation and a cohesive marketing ecosystem.
- Scalability and pricing: Evaluate the scalability of the software as your nonprofit grows and expands its marketing efforts. Consider your future needs and ensure that the software can accommodate increased data volumes, expanded campaigns, and growing donor bases. Additionally, consider the pricing structure and cost-effectiveness of the software. Determine if it aligns with your budget and if the value provided justifies the investment.
- Support and training: Assess the level of support and training provided by the software provider. Look for resources such as documentation, tutorials, webinars, and customer support channels. Consider the availability and responsiveness of customer support to ensure timely assistance in case of technical issues or questions.
The best marketing automation software for nonprofits in 2023
Today, you have a variety of marketing automation software solutions to choose from. These are our top picks for nonprofits.
- ActiveCampaign
- HubSpot Marketing Hub
- Mailchimp
- Salesforce Marketing Cloud
- Keap
- Adobe Marketo Engage
- Constant Contact
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is regarded as one of the top marketing automation software solutions for nonprofit organizations due to its impressive features and user-friendly interface. It offers a comprehensive suite of tools that cater specifically to the needs of nonprofits, enabling them to effectively engage with their audience and drive meaningful impact.
Unique features of ActiveCampaign that set it apart include:
- Advanced segmentation: ActiveCampaign allows nonprofits to segment their audience based on various criteria, such as donor history, interests, and engagement levels. This enables personalized messaging and targeted campaigns, resulting in higher engagement and response rates.
- Automation workflows: The software offers powerful automation capabilities, allowing nonprofits to automate their marketing processes and nurture leads throughout the donor journey. With its intuitive visual automation builder, organizations can easily create automated workflows that guide supporters toward their desired actions.
- Email deliverability: ActiveCampaign is known for its strong email deliverability rates, ensuring that nonprofit organizations’ messages reach their intended recipients. In Emailtooltester’s 2024 deliverability test, ActiveCampaign came first among competitors with an average deliverability rate of 89.6%.
If your emails aren’t landing in recipients’ inboxes, your marketing efforts are going to waste. Choose a platform that ensures your emails successfully land in recipients’ inboxes.
ActiveCampaign is a great choice for nonprofits that seek to enhance their donor engagement, improve communication, and streamline their marketing efforts. Its user-friendly interface, coupled with its array of features tailored specifically for nonprofits, positions ActiveCampaign as an exceptional choice in the marketing automation software landscape.
What languages does ActiveCampaign support?
ActiveCampaign fully supports English Portuguese, Spanish, Italian, German, and French and partially supports Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level pricing starts at $49 per month, paid annually. With this plan, you get email marketing and marketing automation, site and event tracking, access to deep API and webhooks, email content generation, landing pages, inline, pop-up, and modal forms, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
HubSpot Marketing Hub
G2 Rank: 4.4/5 stars
HubSpot Marketing Hub is an impressive marketing automation software solution for nonprofit organizations thanks to its robust features and comprehensive suite of tools. It offers a user-friendly platform that enables nonprofits to effectively manage their marketing efforts and engage with their audience in a personalized manner.
Unique features of HubSpot Marketing Hub that make it a top choice for nonprofits include:
- All-in-one platform: HubSpot Marketing Hub provides a unified platform that combines email marketing, social media management, lead nurturing, analytics, and more. This comprehensive suite of tools eliminates the need for multiple software solutions, streamlining workflows and maximizing efficiency.
- CRM integration: HubSpot Marketing Hub seamlessly integrates with HubSpot’s CRM, allowing nonprofits to centralize their donor data and gain a holistic view of their interactions. This integration enables targeted marketing campaigns, personalized messaging, and improved donor relationship management.
- Content optimization: The software offers powerful content optimization tools that help nonprofits create engaging and impactful content. From SEO suggestions to content performance tracking, HubSpot Marketing Hub assists organizations in optimizing their content strategy for maximum reach and impact.
HubSpot Marketing Hub caters to nonprofit organizations of various sizes that are seeking an all-in-one solution for their marketing automation needs. Whether it’s managing donor communications, nurturing leads, or analyzing campaign performance, HubSpot Marketing Hub’s user-friendly interface and robust feature set help nonprofits enhance their marketing efforts.
What languages does HubSpot Marketing Hub support?
HubSpot serves multiple languages including English, Spanish, French, German, Portuguese, Italian, Dutch, Russian, Japanese, Chinese (Simplified), Chinese (Traditional), Korean, and more.
What currencies does HubSpot Marketing Hub accept?
HubSpot accepts various currencies to accommodate users from different countries. Some of the currencies accepted include the US Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), and Australian Dollar (AUD).
Users can update a HubSpot account to use their company’s primary currency. If a company does business in multiple currencies, they’ll be able to add currencies to their account and set an exchange rate compared to their primary company currency to more accurately track the number of their deals.
What is the entry-level pricing for HubSpot Marketing Hub?
HubSpot breaks down its pricing depending on company size. The entry-level pricing for individuals and small teams is $18 per month for up to 1,000 contacts. This plan, called the Starter Plan, gives users access to essential marketing tools to engage and convert leads. Users can also remove HubSpot branding from landing pages, email marketing, forms, and live chat.
For businesses and enterprises looking for entry-level pricing, HubSpot offers the Professional plan starting at $800 per month for up to 2,000 contacts. Users will have all the perks of the Starter plan plus teams, social media, campaign reporting, custom reporting, and omnichannel marketing automation.
See more details and up-to-date pricing on HubSpot’s pricing page.
Does HubSpot Marketing Hub integrate with ActiveCampaign?
Although HubSpot Marketing Hub does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Mailchimp
G2 Rank: 4.3/5 stars
HubSpot Marketing Hub is a popular marketing automation software solution for nonprofit organizations with robust features and a comprehensive suite of tools. It offers a user-friendly platform that enables nonprofits to effectively manage their marketing efforts and engage with their audience in a personalized manner.
Unique features of HubSpot Marketing Hub include:
- All-in-one platform: HubSpot Marketing Hub provides a unified platform that combines email marketing, social media management, lead nurturing, analytics, and more. This comprehensive suite of tools eliminates the need for multiple software solutions, streamlining workflows and maximizing efficiency.
- CRM integration: HubSpot Marketing Hub seamlessly integrates with HubSpot’s CRM, allowing nonprofits to centralize their donor data and gain a holistic view of their interactions. This integration enables targeted marketing campaigns, personalized messaging, and improved donor relationship management.
- Content optimization: The software offers powerful content optimization tools that help nonprofits create engaging and impactful content. From SEO suggestions to content performance tracking, HubSpot Marketing Hub assists organizations in optimizing their content strategy for maximum reach and impact.
HubSpot Marketing Hub is a good choice for nonprofit organizations seeking an all-in-one solution for their marketing automation needs. Whether it’s managing donor communications, nurturing leads, or analyzing campaign performance, HubSpot Marketing Hub’s user-friendly interface and robust feature set make it an excellent choice for nonprofits looking to enhance their marketing efforts and drive meaningful results.
What languages does Mailchimp support?
Mailchimp provides services in up to 50 languages including English, Spanish, French, Portuguese, German, Portuguese, and Italian.
For more information, see Mailchimp’s language settings and preferences page.
What currencies does Mailchimp accept?
Mailchimp accepts payments in multiple currencies, including but not limited to the US Dollar (USD), Euro (EUR), British Pound Sterling (GBP), Australian Dollar (AUD), Indian Rupee (INR), New Zealand Dollar (NZD) and Brazilian Real (BRL).
What is the entry-level pricing for Mailchimp?
Mailchimp offers a range of pricing plans, including a free plan and multiple paid plans. Their entry-level plan is called “Essentials” and starts at $13 a month with up to 5,000 email sends per month. This plan gives you 3 seats and access to features like 24/7 email and chat support, assisted onboarding, behavioral targeting, 100+ pre-built email templates, custom branding, automations and signup forms, A/B testing, and more.
Visit Mailchimp’s pricing page for more details and up-to-date information.
Does Mailchimp integrate with ActiveCampaign?
Although Mailchimp does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Salesforce Marketing Cloud
G2 Rank: 4/5 stars
Salesforce Marketing Cloud is widely recognized as one of the best marketing automation software solutions for nonprofit organizations, offering a comprehensive suite of tools to drive impactful marketing campaigns. Its scalability makes it an ideal choice for nonprofits looking to engage with their audience effectively and achieve their mission.
Unique features of Salesforce Marketing Cloud that set it apart include:
- Personalization and journey builder: Salesforce Marketing Cloud allows nonprofits to create personalized customer journeys with its Journey Builder feature. Nonprofits can map out and automate personalized interactions with their donors, delivering targeted messages based on donor behavior, preferences, and engagement. This level of personalization enhances donor engagement and helps build stronger relationships.
- Integration and CRM: Salesforce Marketing Cloud seamlessly integrates with Salesforce’s CRM, enabling nonprofits to centralize their donor data and gain a 360-degree view of their supporters. This integration facilitates targeted marketing campaigns, personalized messaging, and effective donor relationship management.
- Analytics and reporting: Salesforce Marketing Cloud provides robust analytics and reporting capabilities, allowing nonprofits to measure the success of their marketing campaigns. Nonprofits can track key metrics, analyze performance, and gain actionable insights to optimize their marketing strategies and drive better results.
Salesforce Marketing Cloud is best suited for nonprofit organizations that require a scalable and comprehensive marketing automation solution. Whether it’s donor engagement, personalized messaging, or data-driven decision-making, Salesforce Marketing Cloud’s extensive features and integration capabilities make it an excellent choice for nonprofits looking to enhance their marketing efforts and achieve their organizational goals.
What languages does Salesforce Marketing Cloud support?
Salesforce supports a wide range of languages including German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Spanish, Swedish, Chinese (Simplified and Traditional), and more.
For more details on which languages Salesforce supports, visit their Help Center.
What currencies does Salesforce Marketing Cloud accept?
Salesforce accepts a number of currencies including the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), and Canadian Dollar (CAD).
For more payment details, visit Salesforce’s supported currencies page.
What is the entry-level pricing for Salesforce Marketing Cloud?
Salesforce Marketing Cloud starts at an entry-level price of $1,250/org per month billed annually. This plan will give you access to a long list of Salesforce features including all of their Email Marketing, Content Creation, and Analytics functionality.
For more details on pricing, visit the Salesforce pricing page.
Does Salesforce Marketing Cloud integrate with ActiveCampaign?
Yes, Salesforce integrates with ActiveCampaign. When you integrate, you can automatically update contact information in ActiveCampaign based on changes in Salesforce, ensuring your customer data is always current. This can also enable you to segment your audience and send targeted marketing messages based on interactions with your sales and customer service teams.
For more details, visit the ActiveCampaign and Salesforce integration page.
Keap
G2 Rank: 4.2/5 stars
Keap is a great marketing automation software solution for nonprofit organizations. It offers a comprehensive set of tools designed to streamline marketing efforts and drive donor engagement. Boasting a user-friendly interface and powerful features, Keap helps nonprofits effectively manage their marketing campaigns and nurture meaningful relationships with their supporters.
Unique features of Keap that make it stand out include:
- Contact management: Keap provides robust contact management capabilities, allowing nonprofits to organize and segment their donor database. This feature enables personalized communication and targeted marketing campaigns tailored to specific donor segments, increasing engagement and response rates.
- Automation and workflows: Keap’s automation and workflow functionality enables nonprofits to automate repetitive tasks and nurture leads throughout the donor journey. Organizations can create customized automation sequences to send personalized messages, track interactions, and trigger follow-ups, ensuring consistent and timely communication with their donors.
- Donor communication: Keap offers various communication channels, including email marketing and SMS messaging, to help nonprofits connect with their donors effectively. The software allows for personalized and automated communication, enabling nonprofits to deliver relevant and timely messages to their supporters.
Keap primarily caters to small and medium-sized nonprofit organizations seeking a comprehensive marketing automation solution. Its user-friendly interface, robust contact management capabilities, and automation features make it an ideal choice for nonprofits looking to streamline their marketing efforts, nurture donor relationships, and drive meaningful engagement.
What languages does Keap support?
Keap supports the following languages: English, German, French, Spanish, Brazilian, Portuguese, Italian, Japanese, Dutch, Arabic, and Swedish.
What currencies does Keap accept?
Keap customers in North America, Europe, Asia, and Latin America can easily accept payments in over 135 currencies including the US Dollar (USD), British Pound (GBP), and Australian Dollar (AUS).
What is the entry-level pricing for Keap?
Currently, Keap offers two plans with entry-level pricing starting at $159 a month. This Pro plan allows up to 1,500 contacts, two users, and functionality like email marketing, sales and marketing automation, and automated lead capture.
Find all plan details on Keap’s pricing page.
Does Keap integrate with ActiveCampaign?
Although Keap does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Adobe Marketo Engage
G2 Rank: 4.1/5 stars
Adobe Marketo Engage is a marketing automation software offering advanced features and robust capabilities that make it an ideal choice for nonprofits looking to optimize their marketing efforts and drive donor engagement. With a user-friendly interface and extensive functionalities, Adobe Marketo Engage empowers nonprofits to deliver personalized experiences, nurture leads, and achieve their marketing goals.
Unique features of Adobe Marketo Engage that set it apart include:
- Lead management and nurturing: Adobe Marketo Engage offers comprehensive lead management and nurturing capabilities. Nonprofits can effectively manage their leads, track interactions, and automate personalized nurturing campaigns based on donor behavior. This feature helps nonprofits build stronger relationships with their supporters, ultimately leading to increased engagement and conversion rates.
- Account-based marketing: Adobe Marketo Engage provides robust account-based marketing functionalities. Nonprofits can target key accounts and deliver personalized content and messaging to engage their most valuable supporters. This feature helps nonprofits focus their marketing efforts on high-priority donors and optimize their resources for maximum impact.
- Analytics and reporting: Adobe Marketo Engage offers advanced analytics and reporting capabilities, allowing nonprofits to measure the success of their marketing campaigns and gain actionable insights. Nonprofits can track key metrics, analyze performance, and make data-driven decisions to optimize their marketing strategies and drive better results.
Adobe Marketo Engage caters to nonprofit organizations that seek a comprehensive marketing automation solution. It empowers nonprofits to effectively engage with their audience, nurture leads, and drive meaningful outcomes.
What currencies does Adobe Marketo Engageaccept?
Marketo supports the US Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), Japanese Yen (JPY), Swiss Franc (CHF), Chinese Yuan (CNY), Indian Rupee (INR), and Brazilian Real (BRL).
What is the entry-level pricing for Adobe Marketo Engage?
Marketo offers different pricing options tailored to the specific needs and requirements of businesses. As an enterprise-grade lead management software, Marketo’s pricing is customizable and based on factors such as the size of the organization, the desired features, and the level of support needed.
Due to the customizable nature of Marketo’s pricing, there is no specific entry-level pricing. Instead, it’s best to contact Marketo directly or visit their website to get detailed pricing information based on your specific business needs.
Does Adobe Marketo Engage integrate with ActiveCampaign?
Marketo does not integrate with ActiveCampaign. However, you can find similar software that does integrate in the ActiveCampaign Marketplace.
Constant Contact
G2 Rank: 4/5 stars
Constant Contact is has a user-friendly interface and comprehensive features that empower nonprofits to effectively manage their marketing campaigns, engage with their audience, and drive impactful results.
Unique features of Constant Contact that make it a top choice for nonprofits include:
- Email marketing: Constant Contact offers robust email marketing capabilities, allowing nonprofits to create and send professional-looking email campaigns. With customizable templates, drag-and-drop editing, and automation options, nonprofits can deliver targeted messages to their donors and supporters, fostering engagement and building stronger relationships.
- Event management: Constant Contact provides event management features, enabling nonprofits to plan, promote, and manage events seamlessly. From registration and ticketing to event promotion and attendee communication, this feature streamlines the entire event management process, helping nonprofits drive attendance and enhance the event experience.
- Donor management: Constant Contact offers donor management features that allow nonprofits to organize and segment their donor database. Nonprofits can track interactions, create custom fields, and manage donor information effectively. This feature facilitates personalized communication and targeted marketing campaigns, improving donor engagement and retention.
Constant Contact is best suited for nonprofit organizations looking for a user-friendly marketing automation solution. Whether it’s email marketing, event management, or donor relationship management, Constant Contact’s intuitive interface and feature set make it an excellent choice for nonprofits looking to streamline their marketing efforts, engage with their audience, and achieve their organizational goals.
What languages does Constant Contact support?
Constant Contact supports multiple languages including Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and more.
What currencies does Constant Contact accept?
Currently, Constant Contact accepts the US Dollar (USD), Canadian Dollar (CAN), Great British Pound (GBP), Pesos (MXN), Euros (EU), Indian Rupee (INR), and Australian Dollar (AUD).
What is the entry-level pricing for Constant Contact?
Constant Contact’s paid plans vary depending on the number of contacts a business has. Their entry-level plan (the Lite plan) costs $12 per month and comes with features like basic email marketing with easy-to-use templates, automated welcome email for new contacts, social marketing, event management, AI content recommendations (in Beta), and more.
See all plans and pricing on the Constant Contact pricing page.
Does Constant Contact integrate with ActiveCampaign?
Although Constant Contact does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
