There are seemingly endless email marketing software solutions on the market today.
It can be hard enough to choose a major addition to your tech stack, but choosing one that includes the functionality to send well-designed email blasts is a consideration in itself. Email blasts may sound dated but in the world of marketing automation, they’re still an incredibly powerful tool to use in your overarching strategy.
In this article, you’ll discover the best email blast software solutions and get a close look at their features, functionalities, and unique offerings. With this information, you’ll feel confident and most importantly, informed, when making your decision on the software that’ll work best for your business.
What is email blast software?
Email blast software is designed to carry out the targeted distribution of emails to a large audience. At its core, this software streamlines the process of sending out mass emails to a group of recipients, enabling organizations and businesses to easily communicate messages, promotions, or updates to a broad audience.
Unlike traditional email platforms, email blast software offers features that allow users to manage contacts, customize content, and analyze campaign performance on a larger scale.
Businesses use email blast software to reach a wide audience without the hassle of sending individual emails to each recipient. This is particularly valuable for marketing campaigns, announcements, and newsletters. The software often provides features like contact segmentation, allowing users to categorize their audience based on specific criteria. Additionally, tracking and analytics tools help assess the effectiveness of the email blast by providing insights into open rates, click-through rates, and other metrics.
What are the benefits of email blast software?
There is no shortage of benefits when adopting and implementing an email blast software solution. Some benefits you can expect include:
- Efficiency and time savings: Email blast software significantly streamlines the process of reaching a large audience by allowing you to send out mass emails with just a few clicks. Rather than manually composing and sending individual emails, this software automates the distribution process, saving valuable time that can be redirected towards other critical tasks.
- Targeted communication: Through features like contact segmentation, businesses can categorize their audience based on specific criteria such as demographics, behavior, or preferences. This targeted approach ensures that messages are relevant to the recipients, increasing the likelihood of engagement and positive responses.
- Analytics and insights: Email blast software provides robust analytics tools that offer valuable insights into the performance of email campaigns. Users can track metrics like open rates, click-through rates, and conversion rates. This data helps businesses understand how recipients are engaging with their emails, enabling them to refine strategies, identify successful content, and make data-driven decisions for future campaigns.
- Consistency in branding: Maintaining a consistent brand image is essential for building trust and recognition. Email blast software allows businesses to create and customize email templates that align with their brand guidelines. This ensures that every communication sent out maintains a cohesive look and feel. Consistency in branding not only reinforces brand identity but also fosters a professional and polished image, which can positively impact how recipients perceive and respond to the messages.
- Cost-effective communication: Email blast software eliminates the need for postage, printing, and other associated costs of physical mail campaigns. Additionally, the automation features reduce the labor hours required for manual email distribution. This cost efficiency is particularly advantageous for small and medium-sized businesses with limited budgets, allowing them to achieve widespread communication without breaking the bank.
How to choose the best email blast software
Selecting the right email blast software for your business involves careful consideration of several key factors to ensure that the chosen platform aligns seamlessly with your needs and objectives.
- Ease of use and interface: Consider platforms that provide intuitive navigation, clear functionalities, and easy-to-understand features. An uncomplicated interface ensures that your team can quickly adapt to the software, reducing the learning curve and speeding up productivity.
- Features and customization: Look for capabilities such as contact segmentation, customizable templates, and automation tools. The ability to tailor emails to different audience segments and automate repetitive tasks can significantly enhance the efficiency and effectiveness of your email campaigns.
- Scalability: Choose email blast software that can scale alongside your business. As your audience grows and your needs evolve, the software should have the capacity to accommodate increased demands without sacrificing performance.
- Integration with other tools: Consider how well the email blast software integrates with other tools and platforms your business utilizes, such as customer relationship management (CRM) software, multi-factor authentication for user verification or e-commerce platforms. Seamless integration fosters a cohesive workflow, allowing data to flow effortlessly between systems.
- Cost and value: Evaluate the pricing structure of different email blast software options and consider the value they offer in relation to your budget. Look for transparent pricing models, and take note of any additional fees for exceeding usage limits or accessing advanced features. While cost is a significant factor, also assesses the overall value in terms of features, support, and potential return on investment.
The best email blast software for 2024
When searching for and choosing an email blast software, you’ll be met with dozens of options. It can be overwhelming to research every one and select the right solution for your business. These are our top seven picks.
- ActiveCampaign
- Mailchimp
- Constant Contact
- Brevo
- GetResponse
- Campaign Monitor
- HubSpot
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign stands out as a top-tier choice for email blast software because of its robust automation capabilities. The platform enables users to create intricate workflows, automating various aspects of their email campaigns and ensuring personalized communication with their audience. Plus, the intuitive interface makes it accessible for both beginners and experienced marketers.
Unique features of ActiveCampaign:
- Advanced automation: ActiveCampaign’s automation features allow users to create sophisticated workflows based on user behavior, ensuring targeted and timely communication.
- CRM integration: The platform seamlessly integrates with customer relationship management (CRM) systems, providing a centralized hub for managing customer interactions and enhancing overall engagement.
- Dynamic content: ActiveCampaign allows the customization of email content based on individual subscriber data, ensuring a more personalized and relevant experience for recipients.
- Reliable deliverability: If your emails aren’t landing in recipients’ inboxes, your marketing efforts are going to waste. This is why email deliverability is so important. In Emailtooltester’s 2024 deliverability test, ActiveCampaign came first among competitors with an average deliverability rate of 89.6%.
ActiveCampaign is a great choice for businesses and marketers looking for an email marketing solution that goes beyond basic email blasts. Its advanced automation and CRM integration make it particularly suitable for companies seeking a comprehensive tool to streamline their marketing efforts, engage with their audience on a deeper level, and drive meaningful results.
What languages does ActiveCampaign support?
ActiveCampaign fully supports English Portuguese, Spanish, Italian, German, and French and partially supports Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign offers a free 14-day trial and their entry-level plan starts at $49 per month, paid annually. With this plan, you get email marketing and marketing automation, site and event tracking, access to deep API and webhooks, email content generation, landing pages, inline, pop-up, and modal forms, and more.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- A large integration ecosystem
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
Mailchimp
G2 Rank: 4.3/5 stars
Mailchimp is a good choice because of its user-friendly interface and versatile functionality. Its drag-and-drop email builder simplifies the content creation process, making it accessible even for those without extensive design or coding skills.
Unique features of Mailchimp:
- Marketing CRM: Mailchimp incorporates a Marketing CRM, enabling users to manage and understand their audience better. This feature aids in creating targeted campaigns based on customer behavior and preferences.
- Segmentation and personalization: Mailchimp empowers users with robust segmentation options, allowing for highly targeted communication. Additionally, the platform supports dynamic content, facilitating personalized messages tailored to each recipient.
- Automation workflows: The software excels in automation, providing pre-built workflows and allowing users to create custom automation sequences. This is particularly beneficial for businesses looking to streamline their marketing processes and nurture leads effectively.
Catering to a broad spectrum of users, from small businesses to large enterprises, Mailchimp offers a seamless experience in crafting and deploying effective email campaigns. Its inclusive approach, combined with powerful automation tools and customer-centric features, makes Mailchimp a solid choice for businesses looking to establish meaningful connections with their audience.
What languages does Mailchimp support?
Mailchimp provides services in up to 50 languages including English, Spanish, French, Portuguese, German, and Italian.
What currencies does Mailchimp accept?
Mailchimp accepts payments in multiple currencies, including but not limited to the US Dollar (USD), Euro (EUR), British Pound Sterling (GBP), Australian Dollar (AUD), Indian Rupee (INR), New Zealand Dollar (NZD), and Brazilian Real (BRL).
What is the entry-level pricing for Mailchimp?
Mailchimp offers a range of pricing plans, including a free plan and multiple paid plans. Their entry-level plan is called “Essentials” and starts at $13 a month with up to 5,000 email sends per month. The Essentials plan includes 3 seats, 24/7 email and chat support, assisted onboarding, behavioral targeting, 100+ pre-built email templates, custom branding, A/B testing, and more.
Visit Mailchimp’s pricing page for more details and up-to-date information.
Does Mailchimp integrate with ActiveCampaign?
Although Mailchimp does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Constant Contact
G2 Rank: 4/5 stars
Constant Contact is on this list because of its easy-to-navigate interface, making it a go-to solution for users who may be new to email marketing. The platform provides a range of professionally designed templates, ensuring that users can create visually appealing and engaging emails without the need for extensive design skills.
Unique features of Constant Contact:
- Email tracking and analytics: Constant Contact excels in providing detailed insights into campaign performance. Users can track email opens, clicks, and other metrics, gaining valuable data to refine and optimize future campaigns.
- Social media posting: In addition to email marketing, Constant Contact offers integrated social media posting features. Users can schedule and publish content across various social platforms directly from the platform, streamlining the management of multiple channels.
- Event marketing: The platform caters to businesses hosting events with features like online event registration and promotion. This makes Constant Contact a versatile choice for organizations looking to integrate their email marketing efforts with event management.
Constant Contact caters to small businesses, nonprofits, and organizations that prioritize simplicity and efficiency in their email marketing endeavors. Its blend of user-friendly design tools, robust analytics, and additional features for social media and event marketing positions it as a practical solution for businesses seeking an all-in-one platform.
What languages does Constant Contact support?
Constant Contact supports multiple languages including Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and more.
What currencies does Constant Contact accept?
Currently, Constant Contact accepts the US Dollar (USD), Canadian Dollar (CAN), Great British Pound (GBP), Pesos (MXN), Euros (EU), Indian Rupee (INR), and Australian Dollar (AUD).
What is the entry-level pricing for Constant Contact?
Constant Contact’s paid plans vary depending on the number of contacts a business has. Their entry-level plan (the Lite plan) costs $12 per month and comes with features like basic email marketing with easy-to-use templates, automated welcome email for new contacts, social marketing, event management, AI content recommendations (in Beta), and more.
See all plans and pricing on the Constant Contact pricing page.
Does Constant Contact integrate with ActiveCampaign?
Although Constant Contact does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Brevo
G2 Rank: 4.5/5 stars
Brevo provides advanced automation tools, allowing users to create intricate workflows and personalized campaigns based on customer behavior. This feature is particularly beneficial for businesses looking to engage their audience with tailored content.
Unique features of Brevo:
- SMS marketing integration: One distinctive feature of Brevo is its integration of SMS marketing alongside traditional email campaigns. This allows businesses to diversify their communication channels and reach their audience through text messages.
- Transactional email: Brevo excels in transactional email capabilities, ensuring reliable and timely delivery of critical messages such as order confirmations and password resets. This reliability is crucial for e-commerce and businesses with transactional communication needs.
- A/B testing: The platform facilitates A/B testing for email campaigns, enabling users to experiment with different elements like subject lines or content variations. This data-driven approach empowers businesses to optimize their campaigns based on actual performance metrics.
Brevo’s unique combination of affordability, automation features, and the integration of SMS marketing makes it a compelling option for businesses looking to enhance their email marketing strategies. Whether you’re a small business or a growing enterprise, Brevo offers a comprehensive solution to effectively engage your audience and drive results.
What languages does Brevo support?
Brevo provides services in multiple languages including English, Spanish, French, German, Italian, and Portuguese.
What currencies does Brevo accept?
Brevo accepts payments in various currencies including the US Dollar (USD), Euro (EUR), Great British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), and Japanese Yen (JPY).
What is the entry-level pricing for Brevo?
Brevo offers a free plan as well as multiple paid plans. Their entry-level plan is called Starter, starts at $25/ month, and includes 20k emails/month, no daily sending limit, basic reporting and analytics, an email template gallery, real-time email statistics, and more.
See all paid plans on Brevo’s pricing page.
Does Brevo integrate with ActiveCampaign?
Although Brevo does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
GetResponse
G2 Rank: 4.2/5 stars
GetResponse is a good choice because of its broad range of pre-designed templates and a drag-and-drop editor, allowing users to create visually appealing and responsive emails without the need for extensive design skills.
Unique features of GetResponse:
- Webinar hosting: A distinctive feature that sets GetResponse apart is its integrated webinar hosting capabilities. This functionality enables businesses to host webinars directly from the platform, providing a comprehensive solution for both email marketing and online events.
- Advanced analytics: GetResponse offers detailed analytics and reporting tools, providing insights into crucial metrics such as open rates, click-through rates, and subscriber behavior. This data-driven approach empowers users to refine their strategies and enhance the effectiveness of their email campaigns.
- Automation builder: The platform’s Automation Builder allows users to create intricate workflows based on subscriber behavior, ensuring personalized communication. This is particularly valuable for businesses aiming to nurture leads and engage their audience through automated sequences.
GetResponse caters to a diverse audience, from small businesses to large enterprises, and its versatility makes it an attractive option for those seeking a comprehensive email marketing solution.
What languages does GetResponse support?
GetResponse supports a variety of languages including English, Polish, German, French, Spanish, Italian, Russian, and Portuguese.
What currencies does GetResponse accept?
GetResponse supports several currencies including the US Dollar (USD), Euro (EUR), Great British Pound (GBP), and Polish Zloty (PLN).
What is the entry-level pricing for GetResponse?
GetResponse offers a free plan with up to 500 contacts and a handful of features. Their paid plan pricing varies based on the plan length you choose (monthly, 12 month, 24 month). The entry-level paid plan billed monthly is called Email Marketing and costs $15.60 per month billed annually.
GetResponse’s Email Marketing plan includes features like:
- AI email generator
- Unlimited newsletters
- Unlimited landing pages
- Website Builder
- Basic segmentation
- Autoresponders and more
See all GetResponse plans on their pricing page.
Does GetResponse integrate with ActiveCampaign?
Although GetResponse does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Campaign Monitor
G2 Rank: 4.1/5 stars
Campaign Monitor is known for its elegant design and user-friendly features. The platform is particularly well-suited for businesses seeking a visually appealing and customizable solution for their email marketing needs, offering a great drag-and-drop builder that simplifies the email creation process.
Unique features of Campaign Monitor:
- Visual Journey Designer: One of the standout features of Campaign Monitor is its Visual Journey Designer, which enables users to create automated customer journeys with ease. This tool allows you to map out and automate personalized customer experiences based on various triggers, enhancing the overall engagement of their audience.
- Link review and optimization: Campaign Monitor’s link review and optimization feature allows users to preview how their links will appear in emails across various devices. This ensures a consistent and user-friendly experience for all recipients.
- Dynamic content: The platform supports dynamic content, enabling users to personalize emails based on subscriber data, giving you the power to send relevant communication and build stronger customer connections.
Campaign Monitor primarily caters to businesses that prioritize design aesthetics and user-friendly interfaces. Its unique features make it an attractive option for companies seeking a visually polished and effective platform to engage their audience through email campaigns.
What languages does Campaign Monitor support?
Campaign Monitor’s software and support are only available in English, but you have full control over the text and language in your emails. They don’t currently support multiple languages.
What currencies does Campaign Monitor accept?
Campaign Monitor accepts the US Dollar (USD), Australian Dollar (AUD), Canadian Dollar (CAD), Euro (EUR), Great British Pound (GBP), and New Zealand Dollar (NZD).
What is the entry-level pricing for Campaign Monitor?
Campaign Monitor offers pricing on a sliding scale based on how many contacts you have. Their basic plan starts at $9 per month and allows for an email list of up to 2,500 contacts. The basic plan gives you access to features like a drag-and-drop builder, a customizable template library, segmentation tools, a free image gallery, A/B testing, real-time reporting analytics, and more.
Find additional details on the Campaign Monitor pricing page.
Does Campaign Monitor integrate with ActiveCampaign?
Campaign Monitor does not integrate with ActiveCampaign but ActiveCampaign does offer migration services. Click here to learn more.
HubSpot
G2 Rank: 4.4/5 stars
HubSpot is known for seamlessly integrating its email marketing capabilities with a comprehensive customer relationship management (CRM) system, providing users with a unified approach to managing customer interactions. This integration makes HubSpot particularly advantageous for businesses aiming to align their marketing and sales efforts within a single platform.
Unique features of HubSpot:
- Integrated CRM: HubSpot’s integrated CRM allows users to centralize customer data, track interactions, and create targeted email campaigns based on valuable customer insights. This integration streamlines the marketing and sales processes, fostering more personalized communications.
- Smart content: Their Smart Content enables users to personalize emails dynamically based on individual recipient characteristics or behaviors. This personalization enhances engagement and allows businesses to deliver more relevant content to their audience.
- Marketing automation: The platform excels in marketing automation, allowing users to create complex workflows for email campaigns, lead nurturing, and customer engagement.
HubSpot is a good choice for businesses that prioritize an integrated marketing approach, bringing together email marketing, CRM, and automation in a cohesive platform.
What languages does HubSpot support?
HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian.
In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.
What currencies does HubSpot accept?
HubSpot accepts payment in several major currencies, which include the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY).
What is the entry-level pricing for HubSpot?
HubSpot offers a tiered pricing structure to cater to different business needs and may be confusing at first glance. If you are a small business or individual, the Starter plan starts as low as $18 per month if you commit annually.
It’s important to note that the prices and features offered by HubSpot can change over time.
You can view updated pricing details here.
Does HubSpot integrate with ActiveCampaign?
While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.
If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here.
Go for a test drive
If you’re eager to test run a particular software, the vast majority of this list has free trials so you can get a feel for each tool and determine which might be the best fit for your business.
ActiveCampaign’s 14-day free trial gives you a full view of the interface and showcases the power of segmentation, advanced automation, and smart customer communication. See what you’ll be able to achieve with a powerful email automation tool. Sign up today!
