The 7 Best Automated Lead Generation Software

If you’re on the hunt for automated lead generation software, it can be difficult to assess the solutions available and make a decision. Each software offers its own unique features and benefits that will help you address your pain points and drive results. 

In this article, we’ll thoroughly explore some of the best automated lead generation software, providing insights into their functionalities, their best features, and the types of businesses they usually serve. With this information, you’ll be confident in selecting the most suitable automated lead generation software for your specific needs.

What is automated lead generation software?

Automated lead generation software is a tool that helps businesses identify and attract potential customers or “leads” without manual intervention. It streamlines the process of finding new prospects by leveraging various digital channels such as websites, social media, and email campaigns. Essentially, it automates tasks like collecting contact information, qualifying leads, and nurturing them through the sales funnel.

At its core, automated lead generation software works by deploying strategies like targeted advertising, personalized content, and automated follow-up sequences. For instance, it can create customized landing pages with forms to capture visitor information, such as email addresses and names. These forms often offer incentives like ebooks or discounts to encourage visitors to provide their details.

Once leads are captured, the software categorizes and prioritizes them based on predefined criteria, such as demographics, behavior, or engagement level. This segmentation allows businesses to tailor their marketing messages and outreach efforts accordingly, increasing the likelihood of conversion. Additionally, automated lead generation software often integrates with customer relationship management (CRM) systems, ensuring seamless communication and tracking of leads throughout the sales process. 

Using this software to automate repetitive tasks and provide valuable insights, you’ll empower your team to generate and manage leads more efficiently, ultimately driving growth and revenue.

What are the benefits of automated lead generation software?

Automated lead generation software offers several benefits to businesses looking to streamline their marketing and sales processes.

Benefits include:

  • Increased efficiency: By automating repetitive tasks such as data collection, lead scoring, and email follow-ups, businesses can save time and resources. This allows sales teams to focus their efforts on engaging with qualified leads, leading to higher productivity and improved overall efficiency.
  • Improved lead quality: Automated lead generation software uses advanced algorithms and criteria to qualify leads based on factors such as demographics, behavior, and engagement level. This ensures that sales teams are prioritizing leads with the highest potential to convert, resulting in higher-quality prospects and increased sales opportunities.
  • Enhanced personalization: With the ability to segment leads and deliver personalized emails and content, businesses can provide a more personalized experience to their prospects. By understanding each lead’s specific needs and preferences, businesses can tailor their communications accordingly, increasing engagement and building stronger relationships.
  • Better lead tracking and reporting: Automated lead generation software provides valuable insights into lead behavior, interactions, and conversion metrics. This allows businesses to track the effectiveness of their marketing campaigns, identify areas for improvement, and make data-driven decisions to optimize their lead generation strategies.
  • Scalability: As businesses grow and their lead generation needs evolve, automated lead generation software can easily scale to accommodate changing requirements. Whether it’s handling a larger volume of leads or expanding into new markets, the flexibility and scalability of this software ensure that businesses can adapt and grow without constraints.

How to choose the best automated lead generation software

When selecting automated lead generation software for your business, several key considerations can help you make the right choice.

What to consider when choosing automated lead generation software:

  • Features and functionality: Consider factors such as lead capture tools, lead scoring capabilities, email marketing automation, integration with other software systems (such as CRM platforms), and analytics and reporting features. Choose a software that offers the functionalities necessary to effectively generate, nurture, and track leads throughout the sales funnel.
  • Ease of use and user experience: Look for software that offers a clean and intuitive interface, customizable workflows, and easy integration with existing systems and processes. Additionally, consider the availability of training and support resources to ensure that your team can quickly get up to speed and maximize the software’s capabilities.
  • Scalability and flexibility: Choose a solution that can scale with your business, whether you’re expanding into new markets, increasing your lead generation efforts, or adding new features and functionalities. Look for software that offers flexibility in terms of customization and integration options, allowing you to tailor the software to meet your unique requirements and workflows.
  • Pricing and ROI: Consider factors such as upfront costs, ongoing subscription fees, and additional costs for add-on features or services. Weigh the potential benefits and cost savings of automating your lead generation efforts against the investment required to implement and maintain the software.

The best automated lead generation software for 2024

Today, you’ll have an array of options when it comes to automated lead generation software. To make your decision easier, we’ve researched and highlighted our top seven picks, laying out where their features shine and how much it’ll cost to sign up for an entry-level plan. 

These tools are:

  • ActiveCampaign
  • HubSpot
  • Leadpages
  • OptinMonster
  • Intercom
  • Drift
  • Unbounce
activecampaign logo


G2 Rank: 4.4/5 stars

ActiveCampaign stands out because of its robust features and proven track record of driving results for businesses of all sizes. One of its key strengths lies in its comprehensive suite of marketing automation tools, which enable businesses to streamline their lead generation efforts and nurture prospects throughout the sales funnel with ease. 

With ActiveCampaign, users can create personalized email campaigns, segment leads based on various criteria, and automate follow-up sequences to engage with prospects at every stage of the buyer’s journey.

Some unique features of ActiveCampaign include:

  • Dynamic content: ActiveCampaign allows users to create dynamic email content that adjusts based on recipient behavior, preferences, and demographics, ensuring that each communication resonates with its intended audience.
  • Lead scoring: The software offers robust lead scoring capabilities, allowing businesses to prioritize leads based on their engagement level and likelihood to convert, enabling sales teams to focus their efforts on the most promising prospects.
  • CRM integration: ActiveCampaign seamlessly integrates with popular CRM platforms, providing a unified view of leads and customer interactions across marketing and sales teams, improving collaboration and efficiency.

ActiveCampaign is a good fit for small and medium-sized businesses looking for a comprehensive yet affordable solution to automate their lead generation and marketing efforts. With an intuitive interface, customizable workflows, and advanced features, ActiveCampaign empowers businesses to generate and nurture leads effectively, driving growth and maximizing ROI. 

What languages does ActiveCampaign support?

ActiveCampaign fully supports English Portuguese, Spanish, Italian, German, and French and partially supports Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).

What is the entry-level pricing for ActiveCampaign?

ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, and lead management, task management and reporting, and email content generation.

Plus, no matter what plan you choose, you’ll enjoy features like:

  • Accelerated onboarding
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • And video tutorials

Find all plans on the ActiveCampaign pricing page.

hubspot logo


G2 Rank: 4.4/5 stars

HubSpot is on this list because of its all-in-one platform, which combines lead generation, CRM, marketing automation, and analytics tools in a single integrated solution. This allows businesses to streamline their marketing efforts, track leads throughout the sales funnel, and analyze performance metrics all within one centralized platform.

Some unique features of HubSpot include:

  • Lead capture tools: HubSpot offers a variety of lead capture tools, including customizable forms, pop-ups, and live chat, to help businesses capture and qualify leads across multiple channels.
  • Marketing automation: With HubSpot’s marketing automation capabilities, users can create personalized email workflows, automate lead nurturing campaigns, and score leads based on their behavior and engagement level, increasing efficiency and conversion rates.
  • CRM integration: HubSpot seamlessly integrates with its CRM platform, providing businesses with a unified view of leads and customers, enabling better collaboration between marketing and sales teams, and improving overall customer relationship management.

HubSpot is a solid choice for businesses of all sizes that are looking for a comprehensive and scalable solution to automate their lead generation and marketing efforts. The software’s extensive feature set empowers businesses to generate and nurture leads effectively, drive growth, and achieve their marketing goals. 

What languages does HubSpot support?

HubSpot supports multiple languages in its user interface, including English, Spanish, French, German, Japanese, and Italian. 

In addition to the interface language, HubSpot allows content, such as emails, landing pages, and forms, to be created in numerous other languages. The system can recognize and categorize contacts based on their preferred language, enabling businesses to deliver personalized content to their audience.

Which currencies does HubSpot accept?

HubSpot accepts payment in several major currencies including the US Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), Canadian Dollar (CAD), and Japanese Yen (JPY). 

What is the entry-level pricing for HubSpot?

HubSpot offers a tiered pricing structure to cater to different business needs, and may be confusing at first glance. If you are a small business or individual, the Starter plan starts as low as $18 per month if you commit annually. 

It’s important to note that the prices and features offered by HubSpot can change over time. 

You can view updated pricing details here.

Does HubSpot integrate with ActiveCampaign? 

While HubSpot does not integrate with ActiveCampaign, ActiveCampaign offers many of the same features as HubSpot at a lower cost.

If you’re considering migrating away from Hubspot, ActiveCampaign offers free migration for qualified customers. Check your migration options here.

leadpages logo


G2 Rank: 4.3/5 stars

Leadpages is a top choice for automated lead generation software for businesses looking to create high-converting landing pages and capture leads effortlessly. One of its standout features is its easy-to-use drag-and-drop editor, which allows users to create professional-looking landing pages quickly, even without any coding experience. 

Some unique features of Leadpages include:

  • Conversion-optimized templates: Leadpages offers a wide selection of conversion-optimized templates designed to maximize lead capture and engagement. These templates are customizable and responsive, ensuring a seamless experience across devices and improving conversion rates.
  • Lead capture tools: With Leadpages, users can easily create customizable opt-in forms, pop-ups, and alert bars to capture leads on their website or landing pages. These tools are equipped with advanced targeting and segmentation options, allowing businesses to tailor their messaging and offers to specific audience segments.
  • Integration options: Leadpages integrates seamlessly with popular email marketing platforms and CRMs, enabling businesses to sync captured leads directly to their email lists or CRM systems for further nurturing and follow-up.

Leadpages caters to small businesses, entrepreneurs, and marketing professionals who want a simple yet powerful solution to automate their lead generation efforts and drive conversions. The software offers the tools and flexibility you need to create compelling landing pages and capture leads effectively. Plus, its affordability, ease of use, and robust feature set make it an attractive option.

What languages does Leadpages support?

Leadpages currently supports six languages including English, Spanish, French, German, Portuguese, and Italian.

Which currencies does Leadpages accept?

Leadpages is connected to a Stripe account. Although the “Earnings” column of the analytics displays the US Dollar (USD) sign, the earnings number will match your default currency of your Stripe account. Stripe supports over 135 currencies including the Canadian Dollar (CAD), Mexican Peso (MXN), Euro (EUR), Korean Won (KRW), and more. 

See the full list of supported currencies here.

What is the entry-level pricing for Leadpages?

Leadpage’s Standard plan starts at $37/month billed annually and includes one site, unlimited traffic and leads, free custom domains, free hosting, chat/email support, 40+ integrations, and more. 

Find all pricing plan details on the Leadpages pricing page.

Does Leadpages integrate with ActiveCampaign? 

Yes. LeadPages seamlessly integrates with ActiveCampaign directly from within your LeadPages account. You can choose to submit contacts into your ActiveCampaign forms, lists, etc. as you build each lead capture tool.

Find all details on the ActiveCampaign and Leadpages integration page.

optinmonster logo


G2 Rank: 4.3/5 stars

One of OptinMonster’s standout features is its extensive range of opt-in forms, including pop-ups, slide-ins, floating bars, CTAs, and more, each designed to grab users’ attention and prompt them to take action. These forms are highly customizable, allowing businesses to tailor their appearance and messaging to match their brand and target audience seamlessly.

Some unique features of OptinMonster include:

  • Exit-intent technology: OptinMonster’s exit-intent technology detects when a visitor is about to leave a website and triggers a targeted campaign at the precise moment, encouraging them to stay or take action before exiting.
  • Advanced targeting and personalization: With OptinMonster, users can leverage advanced targeting and segmentation options to deliver personalized offers and messages to specific audience segments, increasing relevance and engagement.
  • A/B testing and analytics: OptinMonster offers robust A/B testing and analytics tools, allowing businesses to test different campaign variations, track performance metrics, and optimize their lead generation efforts for maximum effectiveness.

OptinMonster’s user-friendly interface, extensive feature set, and powerful targeting capabilities make it an invaluable tool for marketers, entrepreneurs, and website owners looking to increase conversions and drive growth. Whether you’re looking to reduce cart abandonment or promote special offers, OptinMonster provides the tools and support you need to achieve your lead generation goals.

What languages does OptinMonster support?

OptinMonster supports the English language.

What is the entry-level pricing for OptinMonster?

OptinMonster starts at an entry-level price of $9/month billed annually. This Basic plan gives you features like unlimited campaigns, unlimited subscribers, no subscriber fees, a drag-and-drop builder, a WordPress Plugin, list segmentation, 300+ designed templates, and much more. 

See all plan details on the OptinMonster pricing page.

Does OptinMonster integrate with ActiveCampaign? 

Yes. When you integrate OptinMonster with ActiveCampaign, you can create and A/B test high-converting lead capture forms without a developer. Plus, using exit-intent technology and page-level targeting features, you can show targeted messages on specific pages to build a hyper-segmented email list.

For more details, visit the ActiveCampaign and OptinMonster integration page.

intercom logo


G2 Rank: 4.5/5 stars

Intercom offers a unique combination of live chat, bots, and targeted messages that sets it apart from other platforms. These features enable businesses to capture leads in real time and nurture them throughout the entire customer experience. The live chat functionality allows businesses to engage with visitors proactively, answer questions, and provide assistance, ultimately driving more conversions and sales.

Some unique features of Intercom include:

  • Customizable bots: Intercom offers customizable bots that can be programmed to initiate conversations with website visitors based on predefined triggers and criteria, such as time spent on a page or actions taken. These bots can qualify leads, collect contact information, and route conversations to the appropriate team members for follow-up.
  • Targeted messages: With Intercom, users can send targeted messages to specific audience segments based on factors such as behavior, location, or referral source. These messages can be personalized and timed to deliver the right message to the right person at the right time, increasing engagement and conversion rates.
  • Integration options: Intercom integrates seamlessly with popular CRM platforms, email marketing tools, and other software systems, enabling businesses to sync lead data and streamline their lead generation and nurturing processes effectively.

Intercom caters to businesses of all sizes that want to enhance their lead generation efforts and improve customer retention. Its intuitive interface, advanced features, and scalability make it a valuable asset for sales and marketing teams seeking to drive growth and achieve their business goals. 

What languages does Intercom support?

Intercom supports a long list of languages including but not limited to German, French, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Swedish, and Chinese (Simplified and Traditional).

What is the entry-level pricing for Intercom?

Intercom pricing starts at $74/month billed annually. You’ll have access to two seats and key features like lead qualification bot, workflow basics, chat and email support, Intercom Messenger, conversation tags, in-app chat, and more.

Find all plans and pricing on the Intercom pricing page

Does Intercom integrate with ActiveCampaign? 

Intercom does not integrate with ActiveCampaign.

drift logo


G2 Rank: 4.4/5 stars

Drift helps businesses revolutionize their customer interactions and drive conversions through conversational marketing. Its hallmark feature is its conversational AI technology, which enables businesses to engage with website visitors in real time through personalized chatbots and messaging. Drift’s chatbots can qualify leads, answer questions, schedule meetings, and even route conversations to human representatives when needed.

Some unique features of Drift include:

  • Conversational marketing: Drift enables businesses to leverage conversational marketing techniques to engage with leads in real time, leading to faster response times and higher conversion rates.
  • Account-based marketing (ABM): With Drift, users can implement account-based marketing strategies by targeting key accounts with personalized messaging and content, ultimately driving more qualified leads and revenue.
  • Integration options: Drift integrates seamlessly with popular CRM platforms, marketing automation tools, and other software systems, allowing businesses to sync lead data and streamline their lead generation and nurturing processes effectively.

While pricier, Drift can help you to modernize your approach to lead generation and customer engagement. With conversational AI technology, advanced features, and a user-friendly interface, it’s a powerful solution for sales and marketing teams seeking to drive growth and improve customer relationships. 

What languages does Drift support?

Drift supports many languages including but not limited to English, German, Spanish, French, Chinese, Japanese, Korean, Russian, Italian, and Portuguese.

What is the entry-level pricing for Drift?

Drift has three pricing tiers: Premium, Advanced, and Enterprise. For Advanced and Enterprise pricing, you’ll need to contact them directly. The Premium plan is for small businesses and starts at $2500/month billed annually. With Premium, you get features like live chat, custom chatbots, intel, meetings, real-time notifications, and conversational landing pages.

Find more details on the Drift pricing page.

Does Drift integrate with ActiveCampaign? 

Yes. When you integrate Drift with ActiveCampaign, you’re able to create and update ActiveCampaign contacts whenever someone converts through your Drift messenger. You can automatically add your Drift leads to ActiveCampaign lists, tag and segment them, add them to email automations, and create deals for them in the ActiveCampaign CRM.

For more details, visit the ActiveCampaign and Drift integration page.

unbounce logo


G2 Rank: 4.4/5 stars

Unbounce is a top choice for automated lead generation software because of its intuitive drag-and-drop builder that allows users to create professional-looking landing pages quickly, even without any coding experience. One of its standout features is its extensive library of conversion-focused templates, designed to maximize lead capture and engagement by incorporating proven design elements and best practices.

Some unique features of Unbounce include:

  • A/B testing: Unbounce offers robust A/B testing capabilities, allowing users to test different variations of their landing pages to identify the most effective design and messaging for driving conversions.
  • Dynamic text replacement: With Unbounce, users can create dynamic landing pages that automatically adjust content based on search keywords or ad campaigns, ensuring a personalized experience for visitors and increasing relevance and engagement.
  • Integration options: Unbounce integrates seamlessly with popular CRM platforms, email marketing tools, and other software systems, enabling businesses to sync lead data and streamline their lead generation and nurturing processes effectively.

With a user-friendly interface, extensive template library, and advanced features, Unbounce is great for small businesses looking to grow their customer base and increase revenue. Whether you’re launching a new product, promoting an event, or running a marketing campaign, Unbounce allows you to create compelling landing pages and capture leads effectively.

What languages does Unbounce support?

Unbounce supports multiple languages including English, German, Spanish, Portuguese, French and Italian.

What is the entry-level pricing for Unbounce?

Unbounce’s entry-level pricing starts with their Build plan at $74/month billed annually. Build gives you access to features like a landing page builder, unlimited landing pages, popups, and sticky bars, a form builder, built-in AI copywriting, custom scripts, 1000 integrations, unlimited conversions, and more.

Find more details on the Unbounce pricing page.

Does Unbounce integrate with ActiveCampaign? 

Yes. Integrating Unbounce with ActiveCampaign allows you to build custom, high-converting landing pages, capture new leads, and learn about their interests. Plus, you can collect and manage data about your customers in one place and use it to build meaningful, profitable relationships. 

For more details, visit the ActiveCampaign and Unbounce integration page.

Ready to give it a try?

If you’re eager to test run a particular software, the vast majority of this list has free trials so you can get a feel for each tool and determine which might be the best fit for your business.

ActiveCampaign’s 14-day free trial gives you the power to streamline your lead generation efforts with automation and nurture prospects through the funnel. Plus, create personalized email campaigns, segment leads based on various criteria, and automate follow-up sequences to engage them at every stage of their journey.

Generating qualified leads is the backbone of your business. Don’t settle for just okay. Try ActiveCampaign and sign up for a free trial today!