16.5% better deli­ve­ra­bi­lity and featu­res you’ll actually use

See how Future London Academy (and thousands more) stopped paying premium prices for poor performance after leaving HubSpot behind.

✅ 16.5% better inbox placement
✅ $0 mandatory onboarding fees
✅ Full automation from day one
✅ No forced annual contracts

Paying premium prices for HubSpot’s limitations?

You're not alone. Here's what former HubSpot users told us they struggled with:

  • The all-in-one tax

    “It’s always about how do you use the tools that are out there, trying to be as efficient as possible and not spend crazy money for extra features you’re not even using. We switched to ActiveCampaign, which provides the same features, and the transition was easy.”
    –Mohammed Saiful Hussain, Co-founder of Future London Academy

    ❌️ Paying for unused features
    ❌️ Bundles you can't unbundle
    ❌️ Forced upgrades for basics

  • Hidden costs everywhere

    HubSpot's pricing surprises don't stop after you sign. Mandatory onboarding fees ($3,000-$7,000), contact overages, and seat-based charges add up fast.

    68% of ActiveCampaign customers say the platform helped reduce acquisition costs.

    ❌️ $3K-$7K onboarding fees
    ❌️ Contact pricing "skyrockets overnight"
    ❌️ Forced annual commitments

  • Feature paywalls block growth

    Need email sequences or workflows? Not on HubSpot Starter. Core automation requires Professional ($890+/month) or Enterprise ($3,600+/month).

    45% of switchers left their previous platform because manual processes were costing them leads.

    ❌️ No workflows on Starter
    ❌️ $890+/mo for basic automation
    ❌️ Artificial limitations

How Startup Valen­cia grew its partner base 5x with ActiveCampaign’s automations

Startup Valencia was founded in 2017 to represent the startups of the Valencian Community in Spain and previously used HubSpot to attract and retain its members and partners. When Roberto Moragon joined as Chief Marketing Officer, he knew it was time for Startup Valencia to move to ActiveCampaign’s marketing automation solution.

ActiveCampaign’s segmentation and integration capabilities enabled Startup Valencia to double their click-through rate and increase their prospects by a factor of five.

 "Thanks to ActiveCampaign, we have managed to segment our audience in an optimal way… [and] are managing to be more efficient in attracting and retaining members and partners.”

—Roberto Moragon, Chief Marketing Officer

On HubSpot
With ActiveCampaign
1. Onboarding
❌️ $3,000-$7,000 mandatory fees
✅ Free onboarding for everyone
2. Automation
❌️ Paywalled behind Professional tier
✅ Full automation on all plans
3. Pricing
❌️ Complex multi-hub structure
✅ Transparent, predictable
4. Contracts
❌️ Forced annual commitments
✅ Month-to-month available
5. Deliverability
❌️ 77.7% inbox placement
✅ 94.2% inbox placement
6. WhatsApp
❌️ Basic integration only
✅ Full BSP with native automation
7. Contact charges
❌️ Overage charges that "skyrocket"
✅ No duplicate contact charges
8. Support
❌️ Frequent staff turnover reported
✅ Dedicated migration support
9. Complexity
❌️ "100s of hours to learn"
✅ Visual drag-and-drop builder

Leave behind limited featu­res and basic auto­ma­tion. Instead…

Join 180,000+ customers who use ActiveCampaign's autonomous marketing platform to build personalized emails and powerful automations—without paying for features you don't need. 67% of switchers say ActiveCampaign reduced their customer acquisition costs.

  • Deli­ve­ra­bi­lity that actually delivers

    ActiveCampaign achieves 94.2% deliverability—16.5% higher than HubSpot's 77.7%. For every 10,000 emails, that's 1,650 more reaching the inbox.

    93% of surveyed customers say ActiveCampaign's email deliverability is superior to competitors.

  • Full auto­ma­tion without paywalls

    Build flexible, multi-step automations with ActiveCampaign's visual builder—or let Active Intelligence do it for you by describing your goal in plain language.

    No Professional tier required. No Enterprise upgrade needed. 900+ automation templates available from day one.

  • Trans­pa­rent pricing you can actually predict

    No mandatory onboarding fees. No forced annual commitments. No contact overages that skyrocket overnight.

    Know exactly what you're paying before you sign—and keep it that way as you grow.

  • WhatsApp BSP advantage

    ActiveCampaign is a certified WhatsApp Business Solution Provider. That means official verification assistance, advanced automation workflows, and full conversational commerce capabilities.

    HubSpot offers basic WhatsApp integration with third-party dependency. We offer native automation.

⭐ 4.5/5 on G2 (14,500+ reviews) | 🏆 #1 Deli­ve­ra­bi­lity | 🏆 G2 Best Software 2025

ActiveCampaign outper­forms HubSpot

Growth shouldn't be limited by paywalls and hidden fees. ActiveCampaign gives you the deliverability, automation, and transparent pricing HubSpot can't match.

  • Unbea­ta­ble deliverability

    16.5% better deliverability: ActiveCampaign's 94.2% deliverability places more emails in inboxes than HubSpot's 77.7%

  • Pricing trans­pa­rency

    Pay for what you use vs. navigating confusing multi-hub structures that come with mandatory onboarding fees ($3,000-$7,000)

  • Full auto­ma­tion included

    Access automation features and over 900 pre-built templates on all plans

  • Fast time-to-value

    67% of surveyed customers see ROI within 6 months and 42% see positive ROI within 90 days

  • Supe­rior customer perception

    93% of surveyed customers say ActiveCampaign's deliverability beats competitors

  • Notes

    Deliverability rankings pulled from EmailTooltester (latest available, retrieved January 2026). HubSpot onboarding fees per hubspot.com pricing pages. Survey data from UserEvidence study of 456 ActiveCampaign customers (September 2025).

Frequen­tly Asked Questions

Everything you need to know about switching from HubSpot to ActiveCampaign.

  • How easy is it to migrate from HubSpot?

    Most migra­tions complete in under 2 weeks—and we do the heavy lifting.

    We provide:

    1. Migra­tion support with every plan
    2. Dedi­ca­ted migra­tion team for qualifying customers
    3. Free migra­tion of contacts, email templa­tes, forms, landing pages, and automations
    4. Step-by-step walk­th­rough

    Time­line:

    • Day 1: Sign up (3 minutes)
    • Week 1: Complete migra­tion with support
    • Week 2–4: Build and launch first campaigns
    • Day 30: See measurable results

    What gets migrated:

    • All your contacts (with tags and custom fields)
    • Email templa­tes
    • Forms and landing pages
    • Auto­ma­tions
    • Campaign history (for reference)
  • How much does ActiveCampaign cost vs. HubSpot?

    ActiveCampaign starts at $15/​month for accounts with fewer than 1,000 contacts. Visit our Pricing page for details.

    All ActiveCampaign plans include:

    • Free live or AI-based onboarding
    • Compli­men­tary object migration
    • Educa­tio­nal library access
    • Commu­nity and custo­mer event invitations

    Unlike HubSpo­t’s self-serve approach with costly add-ons, you get real human support from day one—no extra charge. HubSpot requi­res $3,000-$7,000 in manda­tory onboar­ding, annual contracts, and charges $890+/month for auto­ma­toin access while ActiveCampaign offers auto­ma­tion featu­res in all plans and flexi­ble monthly billing. 

  • Will my deli­ve­ra­bi­lity actually improve?

    The data is clear:

    • ActiveCampaign: 94.2% deliverability
    • HubSpot: 77.7% deliverability
    • Diffe­rence: 16.5% more emails reaching inboxes

    What that means in prac­tice: For every 10,000 emails sent, 1,650 more reach the inbox with ActiveCampaign.

    Custo­mer results:

    • Taggun: 29% conver­sion to free trial from abandoned cart
    • Icono­square: 40% less time to create campai­gns, 93% contact increase
    • Bonjoro: 70% open rates, 44% email CTR

    In our custo­mer survey, 93% say Acti­ve­Cam­pai­gn’s deli­ve­ra­bi­lity is supe­rior to competitors.

    ActiveCampaign offers:

    • 94%+ deli­ve­ra­bi­lity rate (inde­pen­den­tly verified)
    • Dedi­ca­ted IP options
    • Advan­ced authen­ti­ca­tion (SPF, DKIM, DMARC)
    • Deli­ve­ra­bi­lity moni­to­ring and optimization
    • Spam testing before you send
  • Is ActiveCampaign harder to use than HubSpot?

    No. The diffe­rence is that ActiveCampaign auto­ma­tes what HubSpot makes you pay extra for.

    The lear­ning curve myth: HubSpot users report needing «100s of hours to learn» the plat­form. ActiveCampaign custo­mers cite ease of use as the #1 reason they purcha­sed (62% of surveyed customers).

    What you get:

    • Free 1:1 live or AI-based onboar­ding (not just videos)
    • AI-powered tools that build campai­gns for you
    • Pre-built templa­tes and automations
    • Drag-and-drop visual buil­ders (no code required)
    • 24/7 support when you need help
    • Exten­sive help docu­men­ta­tion and guides

    You don’t need tech­ni­cal skills. Our featu­red case studies include custo­mers who scaled from hundreds to thou­sands of contacts, built multi­ple auto­ma­ted programs simul­ta­neou­sly, and did it all without adding headcount.

  • We’ve already inve­sted in HubSpo­t’s ecosy­stem. Is swit­ching worth it?

    Consi­der what your HubSpot invest­ment actually costs you:

    • 77.7% deli­ve­ra­bi­lity wastes content invest­ment every campaign
    • Contact pricing that can «skyroc­ket overnight»
    • Manda­tory onboar­ding fees already paid (sunk cost)
    • Basic auto­ma­tion blocked behind expensive tiers

    One month of impro­ved deli­ve­ra­bi­lity (94.2% vs 77.7%) typi­cally gene­ra­tes enough addi­tio­nal revenue to pay for the entire migration.

    Plus: 1,000+ inte­gra­tions work with your existing tech stack—including Sale­sforce, Stripe, Word­Press, and the tools you rely on.

  • What about HubSpo­t’s free CRM?

    Free gets expen­sive quickly when auto­ma­tion is blocked.

    HubSpo­t’s free tier limitations:

    • No email sequen­ces or workflows
    • 2,000 monthly email limit
    • 77.7% deli­ve­ra­bi­lity means «free» emails don’t reach inboxes
    • Forces upgrade to Profes­sio­nal ($890+/mo) for basic automation

    Acti­ve­Cam­pai­gn’s value:

    • Full auto­ma­tion capa­bi­li­ties from day one
    • 94.2% deli­ve­ra­bi­lity ensures emails reach customers
    • Trans­pa­rent pricing with no surprise upgrades
    • CRM inclu­ded with sales automation
  • Does ActiveCampaign inte­grate with my other tools?

    ActiveCampaign inte­gra­tes with 1,000+ appli­ca­tions, including:

    • CRM: Sale­sforce, Pipe­drive (Yes, you can keep Sale­sforce if needed)
    • Ecom­merce: Shopify, WooCom­merce, BigCom­merce, Stripe
    • Website: Word­Press, Webflow, Wix
    • Social: Face­book, Insta­gram, LinkedIn
    • Forms: Type­form, Calendly, Jotform
    • And 980+ more…

    Browse all integrations →

  • What AI tools are inclu­ded in ActiveCampaign?

    ActiveCampaign offers one of the most compre­hen­sive AI tool­sets in marke­ting auto­ma­tion, desi­gned to help you create, opti­mize, and scale your campai­gns faster and more effectively.

    ActiveCampaign’s AI can help you write emails faster, opti­mize when they’re sent, stay on-brand, and scale your efforts without adding head­count. It’s desi­gned to stream­line execu­tion while deli­ve­ring better results.

    You don’t need to be tech-savvy to use the AI tools. ActiveCampaign’s AI tools are desi­gned to inte­grate seam­les­sly into the tools and work­flows you already use — no coding or tech­ni­cal exper­tise requi­red. What sets us apart is that you’ll always know when you’re using AI: look for the sparkle icon, which highlights when an action, recom­men­da­tion, or content block is powered by AI. Plus, our AI featu­res come with step-by-step in-app guidance speci­fic to each feature, so you can confi­den­tly apply AI to your marke­ting without needing to figure it out on your own.

    Here’s a snap­shot of what’s included:

    Active Intel­li­gence (our AI platform)

    • Ask questions in plain language, get instant answers
    • AI builds campai­gns for you based on your goals
    • Learns from your data to optimize performance
    • Real-time insights and recommendations

    AI tools included: 

    1. AI Actions Library
    2. Email Perfor­mance in Automations
    3. AI Campaign Calendar
    4. AI-Sugge­sted Segments
    5. AI Campaign Builder
    6. AI Brand Kit
    7. AI Image Generation
    8. AI Content Generation
    9. AI-Sugge­sted Goals and Campaigns
    10. AI Predic­tive Sending
    11. AI-Sugge­sted Automations
    12. AI SMS Builder
    13. AI Trans­la­tions
    14. AI Custom Agent (Prompt Block)
    15. New Auto­ma­tion Canvas
    16. Sugge­sted Actions
    17. Busi­ness Goals Dashboard
    18. And more… 

    Look for the ✨ sparkle icon to know when you’re using AI. 

    Learn more about Active Intelligence →

  • How do I get started?

    Sign up for your free 14-day trial here. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

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