Integrate eWebinar with ActiveCampaign

Send webinar registrants into ActiveCampaign for marketing automation and lead scoring

Keep and manage your webinar leads in one place

Capture lead information from the registration forms of your automated webinars in one place and take advantage of ActiveCampaign’s rich feature set for managing and automating sales and marketing activities.

Automate follow-up based on registration and attendance

Automatically assign leads to the right marketing automation workflow based on which webinars they registered for and whether or not they attended as a way to save time and drive them to the right action.

Use specific attendee actions to personalize your sales automation

Collect survey and poll data from interactions in eWebinar and map it to custom fields in ActiveCampaign in order to segment your webinar attendees in hyper-targeted ways. Use this data to automate deal creation, inform lead scoring, and personalize follow up.

Features

Capture new leads when they register for a webinar
Segment your email follow ups by those who did or did not attend
Trigger automated campaigns by the webinar attended
Create segments based on engagement with eWebinar’s interactions
Collect all registrant data, including custom fields, in ActiveCampaign
Send confirmation, reminder, and follow up emails from ActiveCampaign

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Convert the leads you capture in eWebinar with ActiveCampaign

The ActiveCampaign <> eWebinar integration lets you automate and personalize the marketing and sales follow up necessary to convert the leads you capture from your automated webinars.