What happens when marketing automation doesn’t require an admin

Salesforce Marketing Cloud is powerful, but complexity shouldn't cost you $15K+ a year in admin overhead. Get enterprise-grade marketing automation that your team can actually use.

✅ $15K+ annual savings
✅ 10+ hours saved weekly
✅ Zero consultants needed
✅ 3x faster campaign creation

The $80K/​year question nobody asks about Salesforce Marketing Cloud

Here's what we hear from Salesforce Marketing Cloud users:

  • Trapped by consultants

    Teams often find themselves hiring dedicated admins or external consultants just to run basic campaigns, as Salesforce's complexity creates bottlenecks instead of removing them.

    ❌️ $80-$150k+ in consultant fees, annually

    ❌️ Steep learning curve

    ❌️ Simple changes require technical assistance

  • Paying for shelf-ware

    Most teams use a fraction of the features they're paying for but can't unbundle—it's all or nothing.

    ❌️ $1,250/month minimum entry price

    ❌️ Features you might never use

    ❌️ Premium support costs extra

  • Locked into one ecosystem

    Every integration has to go through Salesforce's ecosystem. Teams lose the flexibility to use the best tools for each job—and end up compromising on what actually works.

    ❌️ Forced into Salesforce-only tools

    ❌️ Limited third-party integrations

    ❌️ Vendor lock-in by design

  • Still building campaigns manually

    AI is transforming marketing, but Salesforce Marketing Cloud still relies on complex manual workflows. Teams can find themselves spending hours on tasks that AI can handle in minutes.

    ❌️ No AI campaign generation

    ❌️ No natural language automation building

    ❌️ Manual optimization instead of predictive intelligence

Which platform saves you 10 hours every week?

You don't have to choose between power and usability. ActiveCampaign delivers enterprise-grade marketing automation without the complexity tax.

Salesforce Marketing Cloud
ActiveCampaign
1. AI Campaign Building
❌ Limited AI features
✅ Builds campaigns 3x faster with Active Intelligence
2. Predictive Intelligence
❌ Manual optimization
✅ Predictive Sending (17% higher CTR) and Predictive Content
3. Entry Price
❌ $1,250/month minimum
✅ Starting at ~$49/month with automation
4. Resources Required
❌ Dedicated admin or consultant often needed
✅ No technical resources required
5. Learning Curve
❌ Complex, steep learning curve
✅ Intuitive—62% cite ease of use as top reason for switching
6. Salesforce CRM Integration
✅ Native
✅ Native bidirectional sync—we're Salesforce partners
7. Total Integrations
❌ Limited, Salesforce-dependent
✅ 1,000+ integrations with best-of-breed tools
8. Email Deliverability
❌ Variable
✅ 94.2% deliverability—#1 rated by EmailToolTester
9. Onboarding
❌ Self-guided standard support
✅ Free onboarding for everyone
10. Support
❌ Premium support costs extra
✅ Free ongoing support from day one
⭐ 4.5/5 on G2 (14,500+ reviews) | 🏆 #1 Deliverability | 🏆 G2 Best Software 2025

Keep your Salesforce CRM. Upgrade your marketing automation.

ActiveCampaign and Salesforce are valued partners. Together, you get seamless CRM integration with marketing automation that actually works for you.

  • Build campaigns 3x faster with AI

    Describe what you want in plain English and Active Intelligence creates multi-step automations, writes on-brand emails, and optimizes send times automatically. No more waiting for consultants—just tell the AI your goal and watch it work.

  • AI that learns from your data

    Predictive Sending delivers emails when each contact is most likely to open, driving ~40% higher revenue for ecommerce customers.

  • Land in the inbox, not spam

    ActiveCampaign's 94.2% email deliverability rate is 13% higher than the industry average and 93% of surveyed customers rank it superior to competitors.

  • Your Salesforce data, synced seamlessly

    Native bidirectional integration means all customer data flows between Salesforce CRM and ActiveCampaign. Everything including your lead scores, contact updates, and deal statuses stays in sync.

ActiveCampaign delivers results

  • 10 hours

    saved per week, or 520 hours per year

  • 83%

    of surveyed customers saw ROI within 12 months

  • 3x

    faster campaign creation with Active Intelligence

Frequently Asked Questions

Everything you need to know about switching from Salesforce to ActiveCampaign.

  • Do I have to give up Salesforce CRM?

    No, you can keep your Salesforce CRM. ActiveCampaign and Salesforce are partners, and our native integration provides seamless bidirectional data sync between our two platforms. You can continue using Salesforce for sales and CRM while gaining ActiveCampaign’s marketing automation capabilities and AI features, giving you the best of both worlds. 

  • How hard is the migration from Salesforce Marketing Cloud?

    Most migrations can be completed in under 2 hours. We provide:

    • Free migration support with every plan
    • Dedicated migration team for qualifying customers
    • Migration of contacts, email templates, forms, landing pages, and automations
    • Step-by-step walkthrough with a real person

    Most customers are fully operational within 1–2 weeks.

  • How much will I actually save?

    Salesforce Marketing Cloud starts at $1,250/month before consultant fees, premium support, or admin salaries.

    With ActiveCampaign:

    • Pricing starts at ~$49/​month for accounts with fewer than 1,000 contacts
    • No consultant required—our platform is intuitive and does not require technical knowledge
    • Free personalized support included (not a premium add-on)
    • No dedicated admin required

    When factoring in total cost of ownership, customers can save $15,000+ annually by switching.

  • Is ActiveCampaign enterprise-ready?

    Yes. ActiveCampaign handles contacts with enterprise-grade security, reliability, and scale. Our customers range from 1‑person startups to enterprises with hundreds of employees.

    Enterprise capabilities include:

    • Industry-leading 94.2% email deliverability
    • 1,000+ integrations compared to Salesforce’s limited ecosystem 
    • Dedicated support without premium pricing
    • Native Salesforce CRM integration
    • AI-powered automation at scale

    ActiveCampaign offers enterprise capabilities without the enterprise complexity, giving your team time to spend on marketing instead of managing software.

  • What AI tools are included in ActiveCampaign?

    ActiveCampaign offers one of the most comprehensive AI toolsets in marketing automation, designed to help you create, optimize, and scale your campaigns faster and more effectively.

    ActiveCampaign’s AI can help you write emails faster, optimize when they’re sent, stay on-brand, and scale your efforts without adding headcount. It’s designed to streamline execution while delivering better results.

    You don’t need to be tech-savvy to use the AI tools. ActiveCampaign’s AI tools are designed to integrate seamlessly into the tools and workflows you already use — no coding or technical expertise required. What sets us apart is that you’ll always know when you’re using AI: look for the sparkle icon, which highlights when an action, recommendation, or content block is powered by AI. Plus, our AI features come with step-by-step in-app guidance specific to each feature, so you can confidently apply AI to your marketing without needing to figure it out on your own.

    Here’s a snapshot of what’s included:

    Active Intelligence (our AI platform)

    • Ask questions in plain language, get instant answers
    • AI builds campaigns for you based on your goals
    • Learns from your data to optimize performance
    • Real-time insights and recommendations

    AI tools included: 

    1. AI Actions Library
    2. Email Performance in Automations
    3. AI Campaign Calendar
    4. AI-Suggested Segments
    5. AI Campaign Builder
    6. AI Brand Kit
    7. AI Image Generation
    8. AI Content Generation
    9. AI-Suggested Goals and Campaigns
    10. AI Predictive Sending
    11. AI-Suggested Automations
    12. AI SMS Builder
    13. AI Translations
    14. AI Custom Agent (Prompt Block)
    15. New Automation Canvas
    16. Suggested Actions
    17. Business Goals Dashboard
    18. And more… 

    Look for the ✨ sparkle icon to know when you’re using AI. 

    Learn more about Active Intelligence →

  • What about reporting and analytics?

    ActiveCampaign provides clear, actionable reporting designed for marketers to understand and act on immediately without requiring a consultant to interpret the data.

    Features include:

    • Real-time dashboards (no manual data exports)
    • AI-powered insights with Active Intelligence
    • Campaign, automation, and deal performance reporting
    • Integration with your preferred analytics tools if you need deeper analysis
  • How do I get started?

    Sign up to start a free trial. Once you’re set up, our team will be in touch to help you get the most out of ActiveCampaign. 

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