Your customer’s inbox is probably packed with more email than they can find time to read.
With all this competition, getting, and keeping, your customer’s attention is increasingly difficult. To rise above all this noise, you’ve got to find a way to create an exceptional experience for your contacts from the very first click.
We know that people respond best to very targeted messages that speak directly to them — their needs, their interests, etc. But how can you scale that level of personalization to your entire customer base without consuming all your time?
Marketing automation allows you to collect data about your contacts and then leverage it to send the relevant, engaging content that keeps your customers interested in your messages, committed to your brand, and happy to make purchases.
Opt in forms provide initial insight in to who your subscribers are and what they’re interested in. You can use this information to have a lasting impact on the lifetime value of your contacts… if you ask the right questions.
Consider the following when building your opt in form:

  • How often does your contact want to receive communication from you?
    Some contacts might find anything more than a monthly newsletter overwhelming, while others may want to receive more frequent messages. Learn how often your contact wants to hear from you by including a field to capture that data and develop a sending cadence based on their preference.
  • What lists do they want to subscribe to?
    If you have more than one mailing list, you have more than one opportunity to deter new contacts with irrelevant content. Including a list selector on your opt-in form allows contacts to tell you what they want and reduces the likelihood of unsubscribes.
  • What are their interests?
    The moment they opt in your contacts are actively interested in your content and excited to join your list. Create a field that allows you to catch their specific interests and use it to personalize your first message.

Creating the perfect form

Once you’ve decided what information you want to learn about your contacts, put your thoughtful planning to work and build the perfect form.
Select what type of form you want to use. Think about where the form will be placed on your website and choose the type that will attract submissions. Also consider what actions you want to occur when the form is submitted.

Next consider what information you want to capture and the best way to present it. You may need to create a custom field to capture unique data. Think about the type of field you are creating in relation to the information you are collecting. Does it make sense? Will it be easy for a contact to complete the field?

When you have added the desired fields, consider the aesthetics of your form. Does it align with your brand? Is it eye catching? Design your form to match the theme of your website and make sure it’s visually irresistible.

Once you have created a beautiful form with powerful data capturing functions, embed it on your website and start capturing leads!
The goal of an opt in form is to grow a healthy list of engaged contacts who become brand promoters and long-term, repeat customers. Foster that relationship by getting personal with your opt in form and and learning who your contacts are by asking the right questions from the start.
If you’re ready to learn more about how to create ActiveCampaign forms, visit A Guide To Forms to take a closer look at the features of the form builder.
Now that you’re collecting all this data, it’s time to put it to use to improve your marketing! Read the follow up to this post to learn how you can leverage your contact’s preferences to create personalized follow up.