The 7 Best White Label Lead Generation Software for 2024

Today, there are many white-label lead-generation software solutions to choose from. With so much choice, it can be time-consuming to fully know which will best suit your business needs. This article will explore the best white-label lead generation software and equip you with the knowledge to choose the solution that will make the biggest impact on your bottom line.

What is white-label lead generation software?

White-label lead generation software is a versatile marketing tool that can be rebranded and resold by businesses or agencies under their name and logo. Essentially, it allows companies to offer lead generation services to their clients without the need to develop the software from scratch.

This software comes with a customizable interface, enabling businesses to integrate it seamlessly into their existing marketing ecosystem, ensuring a consistent and cohesive brand experience for their clients.

White-label lead generation software is used to streamline the process of identifying, attracting, and capturing potential customers or leads for a business. It provides a range of tools and features that aid in creating and executing effective lead generation campaigns. Businesses can use this software to automate lead nurturing processes, send personalized communications to prospects, and track lead interactions.

By utilizing advanced segmentation and analytics capabilities, businesses can identify high-quality leads and prioritize follow-ups, leading to more efficient and successful lead conversion.

lead generation funnel

This software is a valuable asset for marketing agencies and service providers who wish to enhance their service offerings. It enables them to offer branded lead generation solutions to their clients, elevating their value proposition and building client trust. With this software, agencies can easily manage and track their clients’ lead generation efforts, providing insights and reports on campaign performance.

What are the benefits of white-label lead generation software?

The benefits of white-label lead generation software can significantly impact a business’s marketing efforts and overall success. 

Here are the key advantages of using white-label lead generation software:

  • Branding and customization: White-label lead generation software allows businesses to brand the platform with their logo, colors, and company name. This customization enhances brand recognition and fosters a consistent brand experience for clients, reinforcing the business’s professional image.
  • Increased revenue opportunities: By offering white-label lead generation software as part of their services, businesses can tap into additional revenue streams. They can resell the software to clients or charge a premium for personalized lead generation solutions, boosting their profitability.
  • Streamlined marketing efforts: White-label lead generation software streamlines the lead generation process, making it more efficient and effective. Automation features and advanced segmentation tools help businesses identify and nurture leads, resulting in higher conversion rates and improved marketing outcomes.
  • Enhanced client satisfaction: Providing clients with a white-label lead generation solution adds value to their marketing strategies. The software’s customizable features and data-driven insights enable businesses to offer targeted campaigns, leading to higher client satisfaction and long-term partnerships.
  • Time and cost savings: Utilizing white-label lead generation software saves businesses time and resources as they do not need to develop the software from scratch. It eliminates the need for extensive research, development, and maintenance, allowing businesses to focus on their core competencies and deliver results faster.
  • Scalability and flexibility: White-label lead generation software is designed to accommodate businesses of all sizes and industries. It offers scalability, allowing businesses to adapt the software to their specific needs and easily handle varying client demands.
  • Ease of integration: White-label lead generation software is typically designed to integrate seamlessly with existing marketing tools and systems. This smooth integration enhances workflow efficiency and reduces the complexity of managing multiple software solutions.

How to choose the best white-label lead generation software

Choosing the right white-label lead generation software is a critical decision that can significantly impact a business’s marketing success. Several key considerations should be taken into account to ensure the software aligns with the specific needs and goals of the business:

  • Customizability and branding options: Look for white-label lead generation software that offers extensive customizability, allowing businesses to brand the platform with their logo, colors, and company name. The ability to create a seamless and consistent brand experience for clients is essential in establishing credibility and trust.
  • Features and functionality: Assess the features and functionality offered by the software. It should include robust lead generation tools, advanced segmentation capabilities, automation features, and detailed analytics. The software should align with the specific lead generation strategies and objectives of the business.
  • Integration capabilities: Consider how easily the white label lead generation software integrates with existing marketing tools and systems used by the business. A seamless integration process ensures a smooth workflow and prevents unnecessary disruptions to marketing operations.
  • Scalability and flexibility: Ensure that the chosen software can scale as the business grows and adapts to changing needs. The software should be flexible enough to accommodate varying client demands and enable businesses to tailor their lead generation efforts accordingly.
  • Ease of use and support: User-friendliness is crucial for efficient utilization of the software. Look for a platform that offers intuitive navigation and a straightforward interface. Additionally, consider the level of customer support provided by the software vendor, as reliable support is essential for resolving issues and maximizing the software’s potential.
  • Security and data privacy: Data security is of utmost importance, especially when handling sensitive customer information. Choose a white-label lead generation software that adheres to strict security protocols and data privacy regulations to protect both the business and its clients.
  • Pricing and cost-effectiveness: Compare the pricing plans and subscription options offered by different software providers. Look for a solution that aligns with the business’s budget and offers a competitive pricing structure.

The best white-label lead generation software for 2024

There are a variety of white-label lead generation software solutions on the market today. These are our top picks.

  • ActiveCampaign
  • Campaign Monitor
  • SocialPilot
  • Formidable Forms
  • OptinMonster
  • Mention
  • LeadDyno


G2 Rank: 4.5/5 stars

ActiveCampaign is one of the leading white-label lead-generation software solutions available today. It’s earned its reputation by providing an all-in-one platform that seamlessly integrates lead generation, marketing automation, and customer relationship management (CRM) capabilities.

What sets ActiveCampaign apart is its remarkable flexibility, making it an ideal choice for businesses of all sizes and industries. From startups to established enterprises, this software offers a comprehensive suite of tools to fuel successful lead generation campaigns.

The key features of ActiveCampaign include:

  • Intelligent automation: ActiveCampaign’s automation engine empowers users to create complex workflows that respond to leads’ behaviors and interactions, nurturing prospects through the sales funnel efficiently.
  • Advanced email marketing: The platform excels in email marketing with its intuitive drag-and-drop editor, personalized content, and smart segmentation, ensuring each lead receives relevant and engaging communication.
  • Lead scoring and segmentation: ActiveCampaign’s lead scoring system automatically identifies and prioritizes high-quality leads based on their engagement and interactions with the brand.
  • CRM integration: The software seamlessly integrates CRM capabilities, enabling businesses to manage leads, track sales opportunities, and build strong customer relationships from a single platform.
  • Dynamic content: ActiveCampaign allows users to create dynamic and personalized content in emails and landing pages, providing a tailored experience to each lead.

ActiveCampaign is a great choice for businesses that seek to take their lead generation and marketing efforts to the next level. The software’s user-friendly interface makes it accessible to marketing professionals, entrepreneurs, and sales teams alike, empowering them to craft effective lead generation strategies.

What languages does ActiveCampaign support?

ActiveCampaign fully supports English Portuguese, Spanish, Italian, German, and French and partially supports Russian, Indonesian, Danish, Polish, Dutch, Hungarian, and Czech.

Which currencies does ActiveCampaign accept?

ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).

What is the entry-level pricing for ActiveCampaign?

ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, and deal management, task management and reporting, and email content generation.

Plus, no matter what plan you choose, you’ll enjoy features like:

  • Accelerated onboarding
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • And video tutorials

Find all plans on the ActiveCampaign pricing page.

Campaign Monitor

G2 Rank: 4.1/5 stars

Campaign Monitor is a white-label lead generation software renowned for its user-friendly interface and powerful features. The solution empowers businesses to create and execute effective lead generation campaigns with ease.

What sets this software apart is its focus on providing customizable, white-label solutions that enable agencies and marketing service providers to offer branded lead generation services to their clients, enhancing their value proposition in the competitive digital marketing landscape.

Features that help Campaign Monitor stand out include:

  • Drag-and-drop email builder: Campaign Monitor offers a user-friendly, drag-and-drop email builder, allowing users to design visually stunning and engaging email campaigns without the need for coding expertise.
  • Advanced segmentation: The software enables precise audience segmentation based on various criteria, such as demographics, behavior, and engagement. This ensures that leads receive highly targeted and relevant content.
  • Personalization and automation: Campaign Monitor excels in personalization and automation, enabling marketers to send tailored messages and automated follow-ups based on lead interactions and behaviors.
  • Data and analytics: The software provides detailed analytics and reporting, giving businesses valuable insights into campaign performance, open rates, click-through rates, and conversion metrics to optimize lead generation efforts.

Campaign Monitor primarily caters to marketing agencies, digital consultants, and businesses looking to offer branded and customizable lead generation services. With its white-label capabilities, agencies can seamlessly integrate Campaign Monitor into their suite of services, elevating their brand image and maintaining consistency with their client-facing offerings.

What languages does Campaign Monitor support?

Campaign Monitor’s software and support are only available in English, but you have full control over the text and language in your emails. They don’t currently support multiple languages.

See more information on their FAQ page.

What currencies does Campaign Monitor accept?

Campaign Monitor accepts the US Dollar (USD), Australian Dollar (AUD), Canadian Dollar (CAD), Euro (EUR), Great British Pound (GBP), and New Zealand Dollar (NZD).

What is the entry-level pricing for Campaign Monitor?

Campaign Monitor offers pricing on a sliding scale based on how many contacts you have. Their basic plan starts at $9 per month and allows for an email list of up to 2,500 contacts. The basic plan gives you access to features like a drag-and-drop builder, a customizable template library, segmentation tools, a free image gallery, A/B testing, real-time reporting analytics, and more. 

Find additional details on the Campaign Monitor pricing page.

Does Campaign Monitor integrate with ActiveCampaign? 

Although Campaign Monitor does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.


G2 Rank: 4.5/5 stars

SocialPilot is a white-label lead generation software option, known for its impressive array of features and versatility. One of the standout features of SocialPilot is its comprehensive white-label capabilities, enabling businesses and agencies to rebrand the platform as their own and offer customized lead generation services to clients. 

A few core features that help SocialPilot stand out include:

  • Automated posting and scheduling: SocialPilot streamlines social media management with automated posting and scheduling. Users can plan and publish content across various social platforms, saving time and ensuring a consistent online presence.
  • Content curation and collaboration: The software simplifies content curation, allowing users to discover and share relevant, engaging content with their audience. SocialPilot’s collaboration tools facilitate teamwork in content creation and approval, promoting seamless workflow.
  • Advanced analytics and reporting: SocialPilot provides robust analytics and performance reports, furnishing valuable insights into the success of social media campaigns. This data-driven approach empowers businesses to optimize lead generation strategies and enhance campaign effectiveness.

SocialPilot is best suited for marketing agencies, digital consultants, and businesses looking to bolster their social media marketing and lead generation efforts. The platform’s user-friendly interface makes it accessible to marketing professionals and teams of all experience levels.

With a versatile nature, SocialPilot caters to businesses of various sizes and industries, empowering them to effectively manage social media campaigns, engage with their audience, and drive successful lead generation initiatives.

What languages does SocialPilot support?

SocialPilot supports multiple languages including German, English, French, Portuguese, and Spanish.

What currencies does SocialPilot accept? 

SocialPilot accepts the US Dollar (USD) and Euro (EUR).

What is the entry-level pricing for SocialPilot?

SocialPilot entry-level Professional plan starts at $25.50/month billed annually and allows one user, up to 10 social media accounts, AI assistant, post scheduling, post preview, detailed social analytics, a handful of popular integrations, and more. If you need features like client management, a white label dashboard, and white label reports, you’ll need to choose the Agency+ plan starting at $170/month billed annually.

Find all plan details on the SocialPilot pricing page.

Does SocialPilot integrate with ActiveCampaign?

Yes. When you integrate SocialPilor with ActiveCampaign, you’ll be able to create queues for posts and targeted social campaigns.

For more details, visit the ActiveCampaign and SocialPilot integration page.

Formidable Forms

G2 Rank: 4.8/5 stars

Formidable Forms is a white-label lead generation software solution that offers a comprehensive suite of features tailored to businesses seeking powerful lead generation capabilities.

The software’s standout feature is its robust white-label capabilities, allowing businesses to rebrand the platform with their own logo and company name, presenting a seamless and professional lead generation solution to their clients. 

Formidable Forms includes features like:

  • Customizable lead capture forms: Formidable Forms offers a wide range of pre-designed templates and intuitive drag-and-drop functionality, enabling businesses to create personalized lead capture forms that align with their branding and specific lead generation needs.
  • Advanced form fields and calculations: The software provides a plethora of advanced form fields and calculations, allowing businesses to collect comprehensive data from leads and automate complex calculations for a seamless user experience.
  • Integration with marketing tools: Formidable Forms seamlessly integrates with popular marketing tools, CRM systems, and email marketing platforms, streamlining lead data collection and nurturing processes.

Formidable Forms’ user-friendly interface makes it accessible to marketing professionals and teams of all skill levels. It’s well-suited for businesses across various industries, empowering them to craft visually appealing lead capture forms and optimize their lead generation strategies.

What languages does Formidable Forms support?

Formidable Forms supports Danish, German, English, French, Spanish, and Swedish.

What currencies does Formidable Forms accept?

Formidable Forms accepts the US Dollar (USD), Euro (EUR), Australian Dollar (AUD), Canadian Dollar (CAD), and more.

What is the entry-level pricing for Formidable Forms?

Formidable Form’s Basic plan starts at $39.50/year and includes features like seamless styling, review before submission, unlimited monthly entries, unlimited forms, conditional logic, file uploads, and a library of 65+ form templates.

See all plan details on the Formidable Forms pricing page.

Does Formidable Forms integrate with ActiveCampaign?

Yes. Integrating Formidable Forms with ActiveCampaign allows you to build forms, surveys, and payment forms with the drag-and-drop form builder. Plus, you’ll be able to allow front-end posting and editing and use the collected data on pages throughout your site.

For more details, visit the ActiveCampaign and Formidable Forms integration page.


G2 Rank: 4.3/5 stars

OptinMonster is a well-known white-label lead generation software solution, offering businesses and marketing agencies a set of powerful tools to supercharge their lead generation efforts. With a user-friendly interface and an array of customizable templates,

OptinMonster empowers businesses to create captivating lead capture forms and targeted campaigns that drive higher conversion rates.

The features that make OptinMonster stand out include:

  • Exit-intent technology: OptinMonster’s exit-intent technology detects when a website visitor is about to leave the page and triggers a targeted popup or form, enticing them to stay or take action. This feature significantly boosts lead capture and conversion rates.
  • Advanced targeting and segmentation: The software offers sophisticated targeting and segmentation options, allowing businesses to show personalized messages and offers based on user behavior, demographics, and other criteria, resulting in more relevant and engaging lead generation campaigns.
  • A/B testing and analytics: OptinMonster includes built-in A/B testing functionality, enabling businesses to compare different lead capture forms and campaign variations to determine which ones yield the best results. Detailed analytics and reporting provide valuable insights to optimize lead generation strategies further.

OptinMonster is accessible to marketing professionals and teams with varying levels of expertise. It’s well-suited for businesses across diverse industries, empowering them to craft visually appealing lead capture forms and deploy highly targeted campaigns.

What languages does OptinMonster support?

OptinMonster supports the English language.

What is the entry-level pricing for OptinMonster?

OptinMonster starts at an entry-level price of $9/month billed annually. This Basic plan gives you features like unlimited campaigns, unlimited subscribers, no subscriber fees, a drag-and-drop builder, a WordPress Plugin, list segmentation, 300+ designed templates, and much more. 

See all plan details on the OptinMonster pricing page.

Does OptinMonster integrate with ActiveCampaign? 

Yes. When you integrate OptinMonster with ActiveCampaign, you can create and A/B test high-converting lead capture forms without a developer. Plus, using exit-intent technology and page-level targeting features, you can show targeted messages on specific pages to build a hyper-segmented email list.

For more details, visit the ActiveCampaign and OptinMonster integration page.


G2 Rank: 4.3/5 stars

Mention is a top-tier white-label lead-generation software solution that’s a good choice for businesses seeking powerful tools to bolster their lead generation efforts.

The software’s standout feature is its robust white-label capabilities, allowing businesses to seamlessly brand the platform with their logo and identity, offering a professional and fully branded lead generation solution to their clients. 

Mention’s key features include:

  • Real-time social listening: Mention excels in real-time social listening, enabling businesses to monitor conversations and mentions of their brand, products, or industry across various social media platforms and the web. This allows for immediate responses to potential leads and customer interactions.
  • Lead identification and tracking: The software facilitates lead identification by analyzing online mentions and discussions related to the business. It allows businesses to track leads and engage with potential customers proactively.
  • Customizable brand monitoring: Mention offers customizable brand monitoring settings, allowing businesses to set up alerts for specific keywords, topics, or competitor mentions. This targeted monitoring ensures businesses stay on top of relevant conversations and capitalize on lead generation opportunities.

Mention is a great choice for marketing professionals and teams that are looking for insights into customer sentiments and trends. Mention helps businesses enhance lead generation strategies and foster meaningful customer interactions, offering tools to identify potential leads and drive successful lead generation campaigns.

What languages does Mention support?

Mention supports German, English, French, and Spanish.

What is the entry-level pricing for Mention?

When paid yearly, Mention starts at an entry-level price of $41/month. This Solo plan comes with social listening and publishing capabilities as well as features like 5,000 mentions, monitoring of sites like Twitter, Reddit, blogs, Instagram, and more, KPI tracking, and more.

See all plans on the Mention pricing page.

Does Mention integrate with ActiveCampaign?

No, Mention does not integrate with ActiveCampaign.


G2 Rank: 4.2/5 stars

LeadDyno is a white-label lead generation software solution best known for its comprehensive features and customization capabilities.

The software’s best feature lies in its robust white-label functionality, enabling businesses and marketing agencies to rebrand the platform with their logo and identity, presenting a professional and fully branded lead generation solution to their clients. 

A few core features of LeadDyno include:

  • Affiliate tracking and management: LeadDyno excels in affiliate tracking, enabling businesses to manage and track affiliate marketing campaigns effectively. The software provides real-time insights into affiliate performance, empowering businesses to optimize lead generation efforts through their affiliate network.
  • Automated lead capture: The software streamlines lead capture through customizable forms and landing pages, ensuring businesses can effortlessly collect and nurture leads. Its automation features save time and facilitate a seamless lead generation process.
  • Integration with e-commerce platforms: LeadDyno seamlessly integrates with popular e-commerce platforms, making it an excellent choice for businesses with online stores. This integration facilitates affiliate tracking and lead generation within the e-commerce ecosystem.

LeadDyno caters to marketing professionals who need to effectively manage lead generation campaigns, optimize affiliate performance, and drive successful marketing strategies. LeadDyno caters to businesses across various industries, especially those with affiliate marketing programs or e-commerce operations.

What languages does LeadDyno support?

LeadDyno supports the English language.

What currencies does LeadDyno accept?

LeadDyno accepts a long list of currencies including but not limited to the US Dollar (USD), Indian Rupee (INR), British Pound (GBP), Brazilian Real (BRL), Polish Zloty (PLN), Euro (EUR), Hong Kong Dollar (HKD), and more. 

See the full list of accepted currencies here.

What is the entry-level pricing for LeadDyno?

LeadDyno’s entry-level pricing starts at $49/month and comes with visitor, lead, and conversion tracking, email and live chat support, unlimited affiliates, commission plans, transactions, affiliate payments, campaigns, and team members, customized branding, and more.

See all plan details on the LeadDyno pricing page.

Does LeadDyno integrate with ActiveCampaign?

No, LeadDyno does not integrate with ActiveCampaign.