Marketing has always been about how to reach (and sell to) an audience. What’s changed, as technology changes, is where you find that audience.

In the early days of the automobile, one of the best places to find an audience was through a windshield. Why? Because Americans had newly discovered the freedom of car ownership, and all eyes were on the horizon – when they weren’t on roadside billboards.

Burma-Shave billboardHow did Burma-Shave create their wildly popular roadside-jingle ads? It was because they knew exactly where to find their audience.

Today, your audience cruises the information superhighway. Over 80% of Americans go online every day. And if you own a mobile phone (like 80% of Americans), there’s a chance you’re one of the 32% who are online “almost constantly.”

Digital marketing is any form of marketing that exists online. It’s how you’ll find the modern audience…and your potential customers.

Here are 60 digital marketing quotes to show you that while online marketing has its own set of challenges, marketing itself is the same as it ever was. It’s the art of connecting with your customers…in the ways that matter most to them.

60 digital marketing quotes that will inspire you (and just might change the way you think about all marketing)

Digital marketing quotes about online marketing

1. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

2. “Google only loves you when everyone else loves you first.” – Wendy Piersall

3. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin

4. “Inspiration is the most important part of our digital strategy.” – Paull Young

5. “New marketing is about the relationships, not the medium.” – Ben Grossman

6. “The best marketing doesn’t feel like marketing.” – Tom Fishburne

7. “SEO is not something you do anymore, it’s what happens when you do everything else right” – Chad Pollitt

8. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

9. “It’s hard to find things that won’t sell online.” – Jeff Bezos

10. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer

11. “Think about what the user is going to type” – Matt Cutts

12. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe

13. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”– David Meerman Scott

14. “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” – Seth Godin

15. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar

16. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury

17. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg

18. “The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”. – Kim Walsh

19. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

20. “People don’t buy what you do, they buy why you do it.” – Simon Sinek

21. “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan

22. “The brands that can connect with the client in a real way will win” – Gary Vaynerchuk

23. “Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.

24. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov

25. “You have to understand as a marketer that consumers are functioning in the age of efficiency.” – Mitch Joel

Email Marketing Quotes

26. “In the time it took you to read this sentence 20m emails have been sent.” – John Watton

27. “Your goal should be to own quality time in your customer’s inbox.” – Drew Davis

28. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo

29. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” – Erik Harbison

30. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll

31. “Signing up is a powerful signal of intent to buy. Send them email until they do.” – Jordie van Rijn

32. “Personalisation — it is not about first/last name. It’s about relevant content.” – Dan Jak

33. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady

34. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

35. “Cher’s “If I could turn back time” is actually about her sending an email campaign with a mistake in it.” – Alex Williams

Social Media Marketing Quotes

36. “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon

37. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor

38. “The secret to getting results from your social networking is to act like a member, not a marketer.” – Mari Smith

39. “The future of business is social.” – Barry Libert

40. “Content is fire; social media is gasoline.” – Jay Baer

41. “Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund

42. “Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg

43. “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst

44. “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill

45. “Social media is about sociology and psychology more than technology.” – Brian Solis

Content Marketing Quotes

46. “If content is king, then conversion is queen.” – John Munsell

47. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross

48. “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu

49. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley

50. “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler

51. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose

52. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis

53. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner

54. “Content is the reason search began in the first place.” – Lee Odden

55. “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons

56. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth

57. “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

58. “Maybe stories are just data with a soul.” – Brené Brown

59. “Make the customer the hero of your story.” – Ann Handley

60. “Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin