Marketing has always been about how to reach (and sell to) an audience. What’s changed, as technology changes, is where you find that audience.
In the early days of the automobile, one of the best places to find an audience was through a windshield. Why? Because Americans had newly discovered the freedom of car ownership, and all eyes were on the horizon – when they weren’t on roadside billboards.
Today, your audience cruises the information superhighway. Over 80% of Americans go online every day. And if you own a mobile phone, like the vast majority of Americans do, there’s a chance you’re one of the 32% who are online “almost constantly.”
Digital marketing is any form of marketing that exists online. It’s how a large majority of marketing is done today. Think of a marketing team placing digital ads on platforms like Instagram or Facebook or marketing emails you get from your favorite brands. Think of influencers who do brand deals to sell their followers a product. Taking advantage of digital marketing is how brands find and engage with the modern audience… and their potential customers.
A dedicated digital marketing strategy can turn a good customer experience into a great one.
We’ve rounded up a list of 87 digital marketing quotes to show you that while online marketing has its own set of challenges, marketing itself is the same as it ever was. It’s the art of connecting with your customers in the ways that matter most to them.
87 digital marketing quotes that will inspire you
These digital marketing quotes aren’t just for inspiration (although they’re great for that too). They contain tips and tricks for modern marketers to think about and brainstorm up new ways to engage the average consumer. Who knows, they might just change the way you think about marketing in general.
Let’s get into it.
Digital marketing quotes about online marketing
1. “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner
2. “Google only loves you when everyone else loves you first.” – Wendy Piersall
3. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.” – Rand Fishkin
4. “Don’t find customers for your products, find products for your customers.” — Seth Godin
5. “Inspiration is the most important part of our digital strategy.” – Paull Young
6. “If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever.” – Brian Chesky
7. “New marketing is about the relationships, not the medium.” – Ben Grossman
8. “You have to stand apart by offering high quality, relevant experiences to audiences that you truly understand.” – Adam Audette
9. “The best marketing doesn’t feel like marketing.” – Tom Fishburne
10. “SEO is not something you do anymore, it’s what happens when you do everything else right.” – Chad Pollitt
11. “Create something that is so good people can’t sleep without talking about you.” — Seth Godin
12. “The most important thing in communication is to hear what isn’t being said.” — Peter Drucker
13. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
14. “It’s hard to find things that won’t sell online.” – Jeff Bezos
15. “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” — David Ogilvy
16. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
17. “As marketers, we should be changing the mantra from always be closing to always be helping.” — Jonathan Lister
18. “Think about what the user is going to type” – Matt Cutts
19. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” – Amrita Sahasrabudhe
20. “Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.”– David Meerman Scott
21. “You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.” – Seth Godin
22. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar
23. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.” – Erin Bury
24. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker
25. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg
26. “The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”. – Kim Walsh
27. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook
28. “People don’t buy what you do, they buy why you do it.” – Simon Sinek
29. “Marketers need to build digital relationships and reputation before closing a sale.” – Chris Brogan
30. “The brands that can connect with the client in a real way will win” – Gary Vaynerchuk
31. “Advertising brings in the customers, but it is your job to keep them buying from you.” – Chet Holmes.
32. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernov
33. “You have to understand as a marketer that consumers are functioning in the age of efficiency.” – Mitch Joel
Email marketing quotes
34. “In the time it took you to read this sentence 20m emails have been sent.” – John Watton
35. “Your goal should be to own quality time in your customer’s inbox.” – Drew Davis
36. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
37. “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1-to-1 channel.” – Erik Harbison
38. “A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
39. “Signing up is a powerful signal of intent to buy. Send them an email until they do.” – Jordie van Rijn
40. “Personalisation — it is not about first/last name. It’s about relevant content.” – Dan Jak
41. “Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.” – Bob Frady
42. “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman
43. “Cher’s “If I Could Turn Back Time” is actually about her sending an email campaign with a mistake in it.” – Alex Williams
Social media marketing quotes
44. “Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.” – Corey Eridon
45. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.” – Lori Taylor
46. “The secret to getting results from your social networking is to act like a member, not a marketer.” – Mari Smith
47. “The future of business is social.” – Barry Libert
48. “Content is fire; social media is gasoline.” – Jay Baer
49. “I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.” — Paul Barron
50. “Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.” – Amber Naslund
51. “Never forget social media is for reach but email is for revenue.” – Bryan Eisenberg
52. “Sell-sell-sell sales methods simply do not work on social media.” – Kim Garst
53. “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill
54. “Social media is about sociology and psychology more than technology.” – Brian Solis
Field more ideas and read our list of social media quotes.
Content marketing quotes
55. “If content is king, then conversion is queen.” – John Munsell
56. “Your customers don’t care about you, your products, or your services. They care about themselves. Content marketing is about creating interesting information your customers are passionate about so they actually pay attention to you.” — Joe Pulizzi
57. “To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
58. “I’ve long advised that bloggers seeking to make money from blogging spread their interests across multiple revenue streams so as not to put all their eggs in one basket.” — Darren Rowse
59. “Content is the key because it’s how a website creates an online experience.” – Adam Audette
60. “Without strategy, content is just stuff, and the world has enough stuff.” – Arjun Basu
61. “No matter what, the very first piece of Social Media Real Estate I’d start with is a blog post.” — Chris Brogan
62. “Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” – Ann Handley
63. “Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
64. “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose
65. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis
66. “The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.” – Jamie Turner
67. “Content is the reason search began in the first place.” – Lee Odden
68. “Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.” — Adam Audette
69. “My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.” – Dan Lyons
70. “Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.” – Demian Farnworth
71. “Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear
72. “Maybe stories are just data with a soul.” – Brené Brown
73. “Make the customer the hero of your story.” – Ann Handley
74. “Tell a story. Make it true. Make it compelling. And make it relevant.” – Rand Fishkin
75. “I’d like to be remembered, as a copywriter who had some big ideas. That’s what the advertising business is all about. Big ideas” — David Ogilvy
76. “This is what most marketers get wrong. They focus all their efforts on building email lists, and almost no effort on how they’re going to make money from that list once they have it.” — Ryan Deiss, Digital Marketer
77. “The second method for creating a winning strategy in the era of inbound marketing is to be the world’s best at what you do” ― Brian Halligan, author of Inbound Marketing
78. “These days, people want to learn before they buy, be educated instead of pitched.” — Brian Clark, Founder of Copyblogger
79. “Content is anything that adds value to the reader’s life.” — Avinash Kaushik
80. “Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.” — Albert Einstein
81. “Either write something worth reading or do something worth writing.” — Benjamin Franklin
82. “Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel
83. “Focus on the core problem your business solves & put out lots of content & enthusiasm, & ideas about how to solve that problem.” — Laura Fitton
84. “Content is the atomic particle of all digital marketing.” — Rebecca Lieb
85. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” — David Beebe
86. “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” — Beth Comstock
87. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.” — Michael Brenner
Read a list of the top 59 content marketing quotes.
Over to you
We hope you’ve taken away some idea fodder from this list of digital marketing quotes. It’s important to always be challenging the way you think about marketing and what you can accomplish in the world of digital marketing. What kinds of marketing campaigns are really resonating with a modern audience? Who is your target audience anyway? What do they like? What drives them to actually engage with your brand?
Successful companies are listening to the customer and staying up to date on the latest marketing trends. Today’s consumer is more likely to trust a brand that’s continuing to innovate and finding ways to genuinely connect with their audience. This is made possible with things like social listening tools and marketing automation software.
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