In 2023, there are a plethora of incredible options when it comes to email marketing software. E-commerce businesses in particular should consider which software solution will be right for helping them achieve and surpass their business goals.
In this article, we’ll take a look at the best email marketing software available, empowering you to make an informed decision and unlock the full potential of your e-commerce business.
Whether you’re a seasoned marketer or just starting out, this comprehensive deep dive will provide you with valuable insights and recommendations to help you maximize engagement, increase conversions, and ultimately grow your online business.
What is email marketing software for e-commerce?
Email marketing software for e-commerce is a powerful tool that enables online businesses to effectively engage with their customers, promote products, and boost sales through targeted email campaigns. It serves as a comprehensive platform that simplifies and automates various aspects of email marketing, allowing businesses to optimize their communication strategies and build strong relationships with their audience.
At its core, email marketing software offers a range of features designed to streamline the entire process, from creating visually appealing email templates to managing subscriber lists and tracking campaign performance. These platforms often provide intuitive drag-and-drop editors, allowing businesses to easily design captivating emails without requiring extensive coding knowledge.
Additionally, they offer segmentation capabilities, enabling businesses to divide their subscriber base into distinct groups based on demographics, behaviors, or purchase history, ensuring that each email is tailored to the specific needs and interests of the recipients.
Email marketing software incorporates automation features that significantly enhance efficiency. Businesses can create automated workflows triggered by specific events, such as abandoned carts or birthdays, sending personalized emails at the right time to nurture leads or re-engage customers. These tools also facilitate A/B testing, enabling businesses to experiment with different subject lines, content, or calls-to-action, and determine the most effective approach to optimize email performance.
What are the benefits of email marketing software for e-commerce?
Email marketing software for e-commerce offers a wide range of benefits that can greatly impact the success and growth of online businesses.
Some key advantages include:
- Enhanced customer engagement: Email marketing software enables businesses to engage with their customers on a personal level. By sending targeted and relevant emails, businesses can deliver valuable content, product updates, exclusive offers, and personalized recommendations directly to their subscribers’ inboxes. This fosters a sense of connection and keeps customers informed, leading to increased engagement and brand loyalty.
- Increased conversion rates: One of the primary benefits of email marketing software is its ability to drive conversions. With features like automation and segmentation, businesses can send highly targeted emails to specific customer segments, ensuring that the right message reaches the right audience at the right time. This personalized approach significantly improves the chances of converting leads into paying customers, ultimately boosting sales and revenue.
- Cost-effective marketing strategy: Email marketing software offers a cost-effective marketing solution compared to traditional advertising channels. It eliminates the need for print materials, postage fees, and advertising space costs. By reaching customers directly through email, businesses can effectively promote their products or services without breaking the bank, making it an ideal choice for small to medium-sized e-commerce businesses.
- Measurable results and analytics: Email marketing software provides comprehensive analytics and reporting tools that allow businesses to measure the success of their campaigns. Marketers can track metrics such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns. These insights enable businesses to fine-tune their strategies, optimize performance, and make data-driven decisions to improve overall marketing effectiveness.
- Automation and time-saving features: Email marketing software streamlines and automates various tasks, saving businesses valuable time and resources. From setting up automated workflows triggered by specific events to scheduling email campaigns in advance, these features reduce manual effort and ensure timely and consistent communication with customers.
How to choose the best email marketing software for e-commerce
When selecting the right email marketing software for your e-commerce business, several key considerations should be taken into account. These factors will ensure that the chosen software aligns with your specific needs and goals.
Here are the primary considerations you should keep in mind:
- Feature set: Evaluate the feature set offered by different email marketing software options. Consider functionalities such as customizable templates, automation capabilities, segmentation tools, A/B testing, analytics, and integration with other platforms. Identify the features that are most important for your business and ensure that the software provides them to meet your specific requirements.
- Scalability and flexibility: As your e-commerce business grows, so will your email marketing needs. Choose software that is scalable and can accommodate your expanding subscriber base and evolving marketing strategies. Additionally, consider the flexibility of the software in terms of customization options, as it should adapt to your branding and unique requirements.
- Ease of use: Look for software that offers a user-friendly interface and intuitive tools. It should be easy to navigate, allowing you to create and manage email campaigns efficiently. Consider the learning curve involved in using the software and whether it offers training or customer support to help you make the most of its features.
- Deliverability and compliance: Email deliverability is crucial for the success of your campaigns. Ensure that the software you choose has a good reputation for delivering emails to the inbox and avoiding spam folders. It should also comply with relevant data protection regulations, such as GDPR or CCPA, to protect your customers’ privacy and ensure legal compliance.
- Pricing and value: Compare the pricing plans of different email marketing software providers, considering factors such as the number of subscribers, the frequency of campaigns, and the included features. Assess the value you will receive for the price, taking into account the software’s performance, support, and the potential return on investment it can bring to your e-commerce business.
The best email marketing software for e-commerce for 2023
There are many options when it comes to email marketing software for e-commerce businesses. These are our picks for 2023.
ActiveCampaign
G2 Rank: 4.5/5 stars
ActiveCampaign is widely recognized as one of the best email marketing software options for e-commerce businesses, and for good reason. Its robust feature set, user-friendly interface, and focus on automation make it a top choice for many marketers.
ActiveCampaign offers a range of unique features that set it apart from other email marketing software options:
- Advanced automation: ActiveCampaign provides powerful automation capabilities, allowing businesses to create complex workflows based on customer behaviors and triggers. This enables personalized and timely communication, nurturing leads and driving conversions.
- Dynamic content: With ActiveCampaign, businesses can create dynamic and personalized email content that adapts based on individual customer data. This level of customization enhances engagement and relevance, increasing the likelihood of conversions.
- CRM integration: The software integrates seamlessly with customer relationship management (CRM) systems, enabling businesses to centralize customer data and create comprehensive profiles. This holistic view helps tailor email campaigns and deliver a more personalized experience to customers.
- Best-in-class deliverability: ActiveCampaign is #1 in email deliverability among competitors in Emailtooltester’s 2024 deliverability test, with an average deliverability rate of 89.6%.
If your emails aren’t landing in recipients’ inboxes, your marketing efforts are going to waste. Choose a platform that ensures your emails successfully land in recipients’ inboxes.
ActiveCampaign caters to e-commerce businesses of all sizes that are looking to optimize their email marketing efforts. Its automation features are particularly beneficial for businesses aiming to scale their operations and streamline their marketing processes. Additionally, its flexibility and scalability make it suitable for businesses that want to grow and adapt their email marketing strategies over time.
What languages does ActiveCampaign support?
ActiveCampaign fully supports 14 different languages outside of English. Some of these languages include Portuguese, Spanish, Italian, German, French, and Polish.
ActiveCampaign also partially supports Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.
Which currencies does ActiveCampaign accept?
ActiveCampaign accepts the US Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and Brazilian Real (BRL).
What is the entry-level pricing for ActiveCampaign?
ActiveCampaign’s entry-level Sales pricing starts at $19 per month, paid annually. With this plan, you get sales automation, chat and email support, lead scoring, pipeline, account, and deal management, task management and reporting, and email content generation.
Plus, no matter what plan you choose, you’ll enjoy features like:
- Accelerated onboarding
- Contact migration
- Chat and ticket support
- Customer enablement workshops
- And video tutorials
Find all plans on the ActiveCampaign pricing page.
Klaviyo
G2 Rank: 4.6/5 stars
Klaviyo has gained a well-deserved reputation as one of the top email marketing software choices for e-commerce businesses. Its robust features, specialized e-commerce integrations, and emphasis on personalized marketing make it a standout platform.
Klaviyo offers a range of unique features that make it an ideal choice for e-commerce businesses:
- Powerful segmentation and personalization: Klaviyo enables businesses to segment their audience based on a variety of factors such as purchase history, browsing behavior, and demographics. This allows for highly targeted and personalized email campaigns, resulting in increased engagement and higher conversion rates.
- Seamless e-commerce integrations: Klaviyo integrates seamlessly with popular e-commerce platforms like Shopify, Magento, and WooCommerce. This deep integration allows businesses to leverage valuable customer data from their online stores, enabling them to create highly tailored email campaigns that drive sales.
- Advanced analytics and reporting: Klaviyo provides detailed analytics and reporting capabilities, giving businesses actionable insights into the performance of their email campaigns. Marketers can track metrics such as revenue generated, conversion rates, and customer lifetime value, enabling them to make data-driven decisions and optimize their marketing strategies.
Klaviyo is a good choice for e-commerce businesses ranging from small online stores to larger enterprise-level operations. Its features and integrations are designed specifically to address the unique needs and challenges faced by e-commerce businesses. Klaviyo offers the tools and functionality to help e-commerce businesses thrive in the competitive online marketplace, increase customer retention, recover abandoned carts, and build long-lasting customer relationships.
What languages does Klaviyo support?
Klaviyo supports German, English, Finnish, French, Italian, Japanese, Dutch, Portuguese, Romanian, Russian, Spanish, Turkish, Vietnamese, and Chinese (Simplified).
What currencies does Klaviyo accept?
Klaviyo accepts the US Dollar (USD) and British Pound (GBP).
What is the entry-level pricing for Klaviyo?
Klaviyo’s plans are based on the number of contacts a company has and the use case they’re looking to target. For example, they have an email plan and an email and SMS plan. Their entry-level plan starts at $45 a month and allows you 1000 contacts with features like 15,000 monthly email sends, mobile push notifications, 150 free monthly SMS/MMS credits, and email/chat support.
See full plan details on Klaviyo’s pricing page.
Does Klaviyo integrate with ActiveCampaign?
Although Klaviyo does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Mailchimp
G2 Rank: 4.3/5 stars
Mailchimp has long been regarded as one of the best email marketing software options for e-commerce businesses. Its user-friendly interface, extensive integrations, and comprehensive feature set make it a popular choice among marketers.
Mailchimp offers a range of unique features that set it apart in the realm of email marketing software:
- Easy-to-use design tools: Mailchimp provides intuitive drag-and-drop design tools that enable businesses to create visually appealing and professional-looking email templates without any coding knowledge. This user-friendly interface makes it accessible to users of all skill levels.
- Marketing automation: With Mailchimp, businesses can set up automated email workflows based on specific triggers and customer behaviors. This feature allows for personalized and timely communication, helping to nurture leads, recover abandoned carts, and drive conversions.
- Extensive integrations: Mailchimp integrates with a wide range of e-commerce platforms, CRMs, and other tools, making it a versatile and flexible solution for businesses. It seamlessly integrates with popular platforms such as Shopify, WooCommerce, and Magento, allowing for easy synchronization of customer data and streamlined email marketing efforts.
Mailchimp is a good fit for small to medium-sized e-commerce businesses looking for a user-friendly and accessible email marketing solution. Its intuitive interface and affordable pricing plans make it an attractive choice for businesses with limited resources or marketing expertise.
What languages does Mailchimp support?
Mailchimp provides services in up to 50 languages including English, Spanish, French, Portuguese, German, Portuguese, and Italian.
For more information, see Mailchimp’s language settings and preferences page.
What currencies does Mailchimp accept?
Mailchimp accepts payments in multiple currencies, including but not limited to the US Dollar (USD), Euro (EUR), British Pound Sterling (GBP), Australian Dollar (AUD), Indian Rupee (INR), New Zealand Dollar (NZD) and Brazilian Real (BRL).
What is the entry-level pricing for Mailchimp?
Mailchimp offers a range of pricing plans, including a free plan and multiple paid plans. Their entry-level plan is called “Essentials” and starts at $13 a month with up to 5,000 email sends per month.
This plan includes the following features:
- 3 seats
- 24/7 email and chat support
- Assisted onboarding
- Behavioral targeting
- 100+ pre-built email templates
- Custom branding
- Automations and signup forms
- A/B testing and more
Visit Mailchimp’s pricing page for more details and up-to-date information.
Does Mailchimp integrate with ActiveCampaign?
Although Mailchimp does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Omnisend
G2 Rank: 4.5/5 stars
Omnisend is one of the top email marketing software options for e-commerce businesses. Its specialized focus on e-commerce, comprehensive automation features, and advanced segmentation capabilities make it a standout platform for marketers in the industry.
Omnisend offers a range of unique features that contribute to its reputation as a leading email marketing software:
- E-commerce-centric tools: Omnisend is specifically designed for e-commerce businesses, providing specialized features to enhance online sales. It offers pre-built automation workflows tailored to e-commerce, including cart abandonment recovery, order confirmation, and product recommendations. These features help businesses automate their email marketing strategies and drive conversions.
- Advanced segmentation and personalization: Omnisend enables businesses to segment their audience based on various factors such as purchase history, engagement levels, and customer preferences. This allows for highly targeted and personalized email campaigns, resulting in increased engagement and improved customer satisfaction.
- Multi-channel marketing: In addition to email, Omnisend supports multi-channel marketing by offering SMS, push notifications, and Facebook Messenger integration. This enables businesses to reach their customers across various platforms, expanding their marketing reach and maximizing customer engagement.
Omnisend caters to e-commerce businesses of all sizes with features that give businesses the tools to optimize their email marketing efforts and drive sales. Whether businesses are looking to automate their customer journeys, personalize their messaging, or leverage multiple channels for communication, Omnisend offers a comprehensive solution to help e-commerce businesses thrive in a competitive online market.
What languages does Omnisend support?
Omnisend supports English, Danish, Dutch, Estonian, Finnish, French, Spanish, German, and Italian.
What currencies does Omnisend accept?
Omnisend accepts the US Dollar (USD), British Pound (GBP), Euro (EUR), and more.
What is the entry-level pricing for Omnisend?
Omnisend’s entry-level pricing starts at $16 a month and allows up to 500 contacts. The plan includes everything in their free plan plus access to 6,000 emails/mo, up to 60 SMS, one-off $1 in free SMS sends, and unlimited web push. You can also add a customer success manager for $400.
See all plans on Omnisend’s pricing page.
Does Omnisend integrate with ActiveCampaign?
Although Omnisend does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
MailerLite
G2 Rank: 4.7/5 stars
MailerLite has gained a reputation as one of the top email marketing software options for e-commerce businesses. With its user-friendly interface, affordable pricing, and powerful features, it stands out as an excellent choice for marketers.
MailerLite offers a range of unique features that make it a preferred option for e-commerce businesses:
- Drag-and-drop editor: MailerLite provides a user-friendly, drag-and-drop editor that allows businesses to create visually appealing email templates without any coding knowledge. This feature makes it easy for users of all skill levels to design professional-looking emails that resonate with their audience.
- Automation and workflows: With MailerLite, businesses can create sophisticated email automation workflows triggered by specific actions or events. This feature enables personalized and timely communication, such as sending targeted follow-up emails to customers who have completed a purchase or abandoned their carts. Automation helps save time, improve customer engagement, and drive conversions.
- E-commerce integrations: MailerLite seamlessly integrates with popular e-commerce platforms like Shopify, WooCommerce, and Magento. This integration allows businesses to sync customer data, track purchase behavior, and send targeted emails based on customer interactions with their online store.
MailerLite is best suited for small and medium-sized e-commerce businesses looking for an affordable yet powerful email marketing solution. Its intuitive interface and budget-friendly pricing plans make it an attractive option for businesses with limited resources or marketing expertise. MailerLite offers a comprehensive set of features to help businesses nurture customer relationships, increase conversions, and improve customer engagement.
What languages does MailerLite support?
MailerLite only supports the English language.
What currencies does MailerLite accept?
MailerLite accepts multiple currencies for payment. Some of the accepted currencies include the US Dollar (USD), Euro (EUR), British Pound (GBP), Canadian Dollar (CAD), Australian Dollar (AUD), New Zealand Dollar (NZD), Swiss Franc (CHF), Norwegian Krone (NOK), and Swedish Krona (SEK).
What is the entry-level pricing for MailerLite?
MailerLite offers a customizable pricing structure based on the number of subscribers a company has. The entry-level pricing for MailerLite starts at $9 per month for up to 1,000 subscribers.
The plan includes everything in their free plan plus features like:
- Unlimited monthly emails
- 24/7 email support
- Unlimited templates
- Dynamic emails
- Auto resend campaigns
- Unlimited websites and blogs
- Unsubscribe page builder
See all plans and pricing on the MailerLite pricing page.
Does MailerLite integrate with ActiveCampaign?
Although MailerLite does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
GetResponse
G2 Rank: 4.2/5 stars
GetResponse is widely regarded as one of the best email marketing software options for e-commerce businesses. It stands out because of its comprehensive features, advanced automation capabilities, and focus on conversion optimization.
GetResponse offers a range of unique features that contribute to its reputation as a top email marketing software:
- Conversion funnel builder: GetResponse provides a powerful conversion funnel builder that enables businesses to create optimized sales funnels. From capturing leads to nurturing them through targeted email sequences, this feature helps businesses maximize conversions and drive revenue.
- Advanced automation workflows: GetResponse offers a robust automation feature that allows businesses to create complex workflows based on customer behaviors and triggers. This includes automation for abandoned cart recovery, product recommendations, and personalized follow-ups. The automation capabilities of GetResponse streamline marketing processes and enhance customer engagement.
- Webinar integration: One of the standout features of GetResponse is its built-in webinar integration. Businesses can host webinars, engage with their audience, and seamlessly incorporate webinar registrations into their email marketing campaigns. This integration allows for effective lead generation, nurturing, and conversions.
GetResponse caters to e-commerce businesses of all sizes, from small online stores to larger enterprises. Its features and functionalities are tailored specifically to the needs of e-commerce businesses, providing them with the tools to optimize their email marketing strategies, drive sales, and improve customer engagement.
What languages does GetResponse support?
GetResponse supports a variety of languages including Danish, German, English, French, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified), and Chinese (Traditional).
What currencies does GetResponse accept?
GetResponse accepts several currencies when signing up for one of their plans. Subscriptions are typically billed in US Dollars (USD), Euros (EUR), British Pounds (GBP), and Polish Zlotys (PLN).
What is the entry-level pricing for GetResponse?
GetResponse offers a free plan with up to 500 contacts and a handful of features. Their paid plan pricing varies based on the plan length you choose (monthly, 12 month, 24 month). The entry-level paid plan billed monthly is called Email Marketing and costs $19 per month.
GetResponse’s Email Marketing plan includes features like:
- AI email generator
- Unlimited newsletters
- Unlimited landing pages
- Website Builder
- Basic segmentation
- Autoresponders and more
See all GetResponse plans on their pricing page.
Does GetResponse integrate with ActiveCampaign?
Although GetResponse does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
Constant Contact
G2 Rank: 4.0/5 stars
Constant Contact is one of the top email marketing software options for e-commerce businesses. It has a user-friendly interface, a robust feature set, and an emphasis on professional-looking emails.
Constant Contact offers a range of unique features that contribute to its reputation as a top email marketing software:
- Customizable templates: Constant Contact provides a vast library of professionally designed email templates that can be easily customized to match a business’s brand. This feature allows businesses to create visually appealing and cohesive email campaigns without the need for design expertise.
- Social media integration: Constant Contact integrates seamlessly with popular social media platforms, enabling businesses to extend their reach and engagement beyond email. This integration allows for easy sharing of email content on social media channels, reaching a wider audience and driving traffic to an e-commerce store.
- Event marketing: One of the standout features of Constant Contact is its event marketing capabilities. Businesses can create event registration forms, manage RSVPs, and send event reminders and follow-ups through email campaigns. This feature is particularly useful for e-commerce businesses organizing webinars, product launches, or other online events.
Constant Contact is a good fit for medium-sized e-commerce businesses looking for an intuitive and effective email marketing solution. With a user-friendly interface and comprehensive feature set, Constant Contact is accessible to users with varying levels of technical expertise and offers a versatile platform to help engage with customers and drive conversions.
What languages does Constant Contact support?
Constant Contact supports multiple languages including Danish, Dutch, English, French, German, Italian, Norwegian, Portuguese, Castilian Spanish, Latin American Spanish, Swedish, and more.
What currencies does Constant Contact accept?
Currently, Constant Contact accepts the US Dollar (USD), Canadian Dollar (CAN), Great British Pound (GBP), Pesos (MXN), Euros (EU), Indian Rupee (INR), and Australian Dollar (AUD).
What is the entry-level pricing for Constant Contact?
Constant Contact’s paid plans vary depending on the number of contacts a business has. Their entry-level plan (the Lite plan) costs $12 per month and comes with features like basic email marketing with easy-to-use templates, automated welcome email for new contacts, social marketing, event management, AI content recommendations (in Beta), and more.
See all plans and pricing on the Constant Contact pricing page.
Does Constant Contact integrate with ActiveCampaign?
Although Constant Contact does not integrate with ActiveCampaign, ActiveCampaign offers free migration services. Click here to learn more.
