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Email Automation

Definition

Email automation is a marketing technique that lets marketers schedule and trigger emails based on date, characteristics of their contacts, or the behavior their contacts take.

Also known as triggered emails, email automation lets marketers follow up at moments that would otherwise be impossible. Triggering an email based on a form submission, action on a website, or interaction with an app means that the email can arrive at precisely the right time – and include personalized information that makes it more valuable to the reader.

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