Send Personalized Messages to Customers on Their Most-Used Messaging Tool

Send Personalized Messages to Customers on Their Most-Used Messaging Tool

Your customers are constantly on their phones. On average, US individuals spend anywhere from five to six hours per day on apps, making phone calls, or texting. That’s a lot of time, and a lot of opportunities for your business to get in front of your customers with meaningful, timely messages that drive them to take action. 

WhatsApp is the world’s most popular messaging app, with over 2 billion users worldwide. People in over 180 countries use WhatsApp every day to send/receive text messages, photos and videos, documents, and even voice calls (remember those?) and there is a ton of opportunity for businesses to jump in as well. Whether you want them to make a purchase, check out new products, or reach out for support, you can now communicate 1:1 with customers using the WhatsApp integration inside ActiveCampaign.

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Customers have come to expect that you know them well enough engage them on different channels and devices, but that the message will still be consistent and evolve with their level of engagement and activities. By connecting WhatsApp with ActiveCampaign, you can send tailored, relevant messages to your customers automatically based on their actions and behaviors to encourage them to take action and convert.

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Working inside the ActiveCampaign automation builder, you will route customers through a multi-step path that’s right for them, engaging them via channels like your website, email marketing, and messaging. You can send a message based on their activity on your website, whether they make a purchase, or even if they simply engage with an email. 

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WhatsApp doesn’t just help drive purchases or send promotional messaging, it can also help you respond to customer service inquiries, customer issues, and more.  Same as with sending promotional messages, you can track what a customer does when it comes to leaving a review or filling out a support request. Let them know quickly that you have their back, and they will love you for it. 

By adding this crucial channel to your existing marketing strategy, you will reach customers on the devices they love, and be able to connect the dots along the customer journey, improving customer engagement and building strong advocates out of one-time customers. 

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