Email Marketing With Google Analytics

Many people use Google Analytics for their web site statistics, tracking ad campaigns, etc… but more often than not people disregard the advantages of  using Analytics for your email marketing.

By having your email marketing utilize Google Analytics you can quickly identify what campaigns provide positive results along with identifying ecommerce transactions and “goals” that were completed due to an email campaign.

You can quickly enable Google Analytics to track reads and links in your campaign messages in our email marketing software.  Follow the steps below to start utilizing Google Analytics with your future email marketing campaigns.

Get an Analytics account

First, you’ll need a Google Analytics account created, and a profile set up for your mailing website:

Note the unique Google Analytics account number for the profile:

Setup Read Tracking

For read tracking, you will need to include this number in the mailing application, under Lists > Manage Lists > (Choose a list to Edit) > External Analytics:

When a campaign message is received by a subscriber, images will have to be displayed by the email client, in order for Analytics to track the “read.”

Please note: You have to wait at least 24 hours to see results in Analytics.

Setup Link Tracking

For link tracking, include each domain that you will link to in campaign messages. Each domain must have Analytics code embedded on the site.

For the example above, the domains example1.com and example2.org both have Analytics tracking code already embedded on the site. (NOTE: Do not include the “http://” portion when listing each domain.)

When a subscriber receives a campaign message with links to example1.com or example2.org, and they visit those sites by clicking on the links, you will notice visits appearing under the “View Report” section of Analytics:

… then click on “Traffic Sources > Campaigns”:

For your external links, you should then notice stats for specific campaigns in Analytics:

Please note: You have to wait at least 24 hours to see results in Analytics.

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