Because email is so pervasive in our lives, it can be all too easy to forget that an email blast is actually a form of broadcasting. You can personalize your messages and tweak the experience of your end users in a variety of ways. But in the end the same basic rules of quality broadcasting still apply to an email broadcast.
In this article we will examine some of the basic rules that you can follow to ensure that your email broadcast is high quality and appealing to your readers. This will help to increase the effectiveness of your messages by keeping people interested and engaged with your message. It can also help you in the long term by helping you retain your subscribers and helping your message to spread organically.
Use A Simple, Conversational Style
Most people find that their writing is much more complicated than their speech. But people find it a lot easier and faster to read text that is written in direct, conversational language. Most people aren’t willing to dedicate a lot of time to reading the newsletters they receive.
So when you’re writing text for email broadcasting, try to keep your sentences short and to the point. Be descriptive, but not overly metaphorical.
A great way to keep your messages on target is to dictate them first, and then go back and type everything in. You will quickly notice some major differences between your writing style and your natural way of speaking. And while you’ll want to go ahead and clean up the text to remove some overly informal elements, don’t get too hung up on grammar unless your message needs to be very formal.
Describe Things Chronologically If You Can
Like any other form of media, broadcast emails give you the opportunity to tell a story. If you simply relay a series of facts to your readers, they will find it much harder to engage with your writing and get excited about your message. But if you explain those facts as a progression, and show how one leads naturally into the next, the natural flow of events will draw your reader in and carry them along to the end.
Even this post, which describes certain steps you can take to improve a bulk email broadcast, ultimately tells a story about the process of composing a message. You must first find your voice, then tell your story, and then proofread to make sure everything flows nicely.
Read Your Email Aloud Before You Send It
When you’re writing copy, it’s easy to get into a rhythm that can draw your attention away from small inconsistencies within the text. The problem with this is that your reader may get caught up on those inconsistencies and have a poor experience reading what you wrote. Reading the copy out loud before you send it can help you pick up on these errors and craft a much smoother message.
Each message that you send should be a part of a larger and more ambitious email marketing campaign. Try to map out the trajectory of your broadcasting campaign in advance, so that you have a clear understanding of the intentions of the present message and how it fits into your overarching plan.
Email broadcast software helps immensely with this because it allows you to compose the entire progression of your campaign in advance, and to adjust your long-term strategy based on the results of your last few messages. There are also some heavy advantages to using an email broadcasting software package instead of the email broadcast services that many business owners and marketing managers are now falling victim to.