How to Use a Customer Value Journey to Drive Leads and Sales

This is a contributed post from Content First, an ActiveCampaign Certified Consultant. Winning more customers and driving business…

Activate Takeaways: Consistent Growth with Automations

“If you set it and forget it, you will regret it.” Thus spoke Chris Davis, ActiveCampaign’s Director of…

How to Automate Online Courses With ActiveCampaign

This post has been contributed by AccessAlly, an ActiveCampaign Certified Consultant. Two years ago, there was a prediction that…

Facebook Live Recap: Kelly O’Connell on Goal-Oriented Automations

Kelly O’Connell is a Solutions Architect at ActiveCampaign, and works with partners and customers to help them make…

6 Common Reasons Why Marketing Automation Fails

Why does marketing automation fail? Marketing automation software is powerful. When properly used, it can automate huge swaths…

Using Pre-built Automations and the Automation Marketplace in ActiveCampaign

If you want to automatically deliver a welcome email when people subscribe to a list, use a lead…

6 Ways for Doctors to Use Marketing Automation

When you’re dealing with sensitive information in a regulated industry, marketing can be difficult. As you look for…

How Marketing Automation Can Improve Enrollment and Help Higher Ed Attract Ideal Students

Higher education is a competitive space—most counselors recommend that students apply to between five and eight colleges, and…

How to Take Your Fitness Business to the Next Level with Marketing Automation

As a fitness professional you are challenged with many things outside the scope of “fitness.” Often finding yourself…

How to Decide What Your Contacts Want (and Give It To Them)

  I was recently helping a client figure out how they could send specific, targeted content to their…