6 Common Reasons Why Marketing Automation Fails

Why does marketing automation fail? Marketing automation software is powerful. When properly used, it can automate huge swaths…

Using Pre-built Automations and the Automation Marketplace in ActiveCampaign

If you want to automatically deliver a welcome email when people subscribe to a list, use a lead…

6 Ways for Doctors to Use Marketing Automation

When you’re dealing with sensitive information in a regulated industry, marketing can be difficult. As you look for…

How Marketing Automation Can Improve Enrollment and Help Higher Ed Attract Ideal Students

Higher education is a competitive space—most counselors recommend that students apply to between five and eight colleges, and…

How to Take Your Fitness Business to the Next Level with Marketing Automation

As a fitness professional you are challenged with many things outside the scope of “fitness.” Often finding yourself…

How to Decide What Your Contacts Want (and Give It To Them)

  I was recently helping a client figure out how they could send specific, targeted content to their…

8 New Automation Workflows for Deep Data Ecommerce Integrations

Over the past year we've released Deep Data Integrations with Shopify, WooCommerce, and BigCommerce. These integrations bring customer insight…

Automate Processes, Not Relationships

Even though we're a marketing and sales automation company, we've never encouraged people to "automate everything!” That's because…

Dynamically Marketing Your Live Events with ActiveCampaign

ActiveCampaign's event marketing just got a lot stronger with the release of the Goals and Date Conditions features.…

Goals Webinar Recording Available Now

Kelly O’Connell, one of our excellent Customer Success Managers, recently did a webinar on our new Goals feature.…