Warning: You may be ruining your hottest leads

This post has to do with a single question: If a client replies to your DONOTREPLY address, do…

1-2-All 5.0 Screenshots & Feature Previews…

As we near the general beta release of 5.0 we are have setup a 1-2-All Beta blog.  You…

Email Design: What to avoid in your emails

I recently noticed an advertisement for an email marketing solution... The ad copy went something like this: "Flash…

Email Design: Watch your table cell padding…

Anyone who has done a lot of work with email templates/email design will tell you that there are…

Creating Meaning Through Narrative

Our minds construct narratives in order to interpret experience in a meaningful way.  If you ask three people…

Changing Good to Best, Bad to Good

It's not reasonable to expect that you will profit off of all or even most of your subscribers.  …

Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in…

1-2-All 5.0 Feature Preview

While we are still working on 1-2-All 5.0 - we would like to share a couple of the…

Make Them Do What You Want

You need to have a reason for sending an email to your subscribers.  This reason should lead them…

Persuade Them With Your Words

Persuasive writing begins with being able to communicate with your reader in a language they can understand.  This…