Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in…

1-2-All 5.0 Feature Preview

While we are still working on 1-2-All 5.0 - we would like to share a couple of the…

Make Them Do What You Want

You need to have a reason for sending an email to your subscribers.  This reason should lead them…

Persuade Them With Your Words

Persuasive writing begins with being able to communicate with your reader in a language they can understand.  This…

Leading Them On So They Want More

As soon your subscriber opens your mailing they give you their attention.  This attention can be short lived…

How to Get People to Open Your Email

The first place I look at when I check my email is the From line to see who…

Where Does Email Go When It Isn’t Delivered? Part 2

A sender's reputation can follow not only an IP address but a brand and a sending domain.   A…

Where Does Email Go When It Isn’t Delivered? Part 1

While all ISPs score a sender's reputation by giving different weight to various factors you can be assured…

Using Surveys to Segment Your Subscriber List

You want to segment your subscriber list based on shared needs so that your subscribers respond similarly to…

Breaking Your List into Segments

In marketing segmentation the total market is divided into submarkets that share characteristics that cause each group to…