Enhancing our Automations Map

Automations are powerful. When used properly, they enable one person to do the work of many. However, getting…

Company Values Lists Don’t Matter

If you’ve ever applied for a job or done a little research on a company, there’s no doubt…

Outside of Activate: Things to Do in Chicago

Activate will be a great opportunity to hear great speakers, network with like-minded folks, and learn some tips…

8 Email Marketing Mistakes Every Business Should Avoid

I believe it was Nietzsche who said: “email is dead.” Oh, what? He didn't say email? Well whoever…

Success (Team) Stories: Erick Helps Build a Webinar Warrior

When you become an ActiveCampaign customer, you get more than a marketing automation tool, you get a customer…

Meet our Newest Certified Consultants

I’m pleased to welcome our latest group of ActiveCampaign Certified Consultants. These are experienced coaches, strategists, and agencies ready and willing…

A Guide to A/B Testing

  Marketing has been around for quite some time, but over the last couple of decades, it has…

Marketing Performance Management is about More than Measurement

The desire for marketers to be able to measure the success of their campaigns has been growing and…

9 Marketing Metrics Every Business Should Use

In the first quarter of 2009, total ad spend in America fell by more 10%. That was the…

Introducing Win Probability Powered by Machine Learning

  Businesses know they should be using data to improve. Often times they don’t know where to start…