Marketing Performance Management is about More than Measurement

The desire for marketers to be able to measure the success of their campaigns has been growing and…

9 marketing metrics every business should use

In the first quarter of 2009, total ad spend in America fell by more 10%. That was the…

Introducing Win Probability Powered by Machine Learning

  Businesses know they should be using data to improve. Often times they don’t know where to start…

Meet our Newest Certified Consultants: April 2018

I’m pleased to welcome our latest group of ActiveCampaign Certified Consultants. These are experienced coaches, strategists, and implementers ready…

How to Fund a Small Business

So you’ve got a great idea and an entrepreneurial spirit. You want to start your own business, but…

16 of the Best Conference Swag Ideas

If you’ve ever gone to a conference, you’re surely familiar with swag. You know—that free, branded stuff that…

How to Write a Video Script

Video marketing is hardly new, but that doesn’t mean everybody is doing it, and not all those who…

How to Improve Conversions on a Blog

It’s great when you’re generating heavy traffic to your blog. Like really great. But more likely than not,…

How to Create a Successful Product Launch

Have you ever heard of a Pet Rocks? I’m guessing you have because it was a total phenomenon…

Announcing: Emojis in Subject Lines

Have you ever wanted to send emails that used emojis in their subject lines? Well, good news. ActiveCampaign…