SMB Martech Report: Beyond Email Marketing

    You don’t need to look too far back to find a time when marketing automation was…

5 Ways Brick-and-Mortar Retailers Can Use Marketing Automation to Connect with Customers

Between 2008 and 2013, e-commerce sales grew ten times faster than in-store retail. This trend contributed to a…

Marketing Automation to Help Politicians Communicate with Their Constituency

The life of a governing official is one that has a circular nature to it, though if you talked…

4 Ways to Segment Customers for Your Spa or Salon

Owning a spa or salon means pampering your guests. You want to spoil every single person that walks…

How SaaS Companies Can Use Site Messages to Boost Business

Your website is all about communication. It may not be a phone call or an email, but every…

Grow your Non-Profit with a CRM

Non-profit organizations live in a category by themselves. If nothing else, the name gives it away, but that…

Turn Hotel Guests into Loyal Lodgers with a Personalized Experience

Hotels survive on repeat business. Loyal guests that keep coming back drive huge amounts of revenue toward the…