How Fit with Strahil Finds Their Best Customers with Lead Scoring

A lead magnet is a great way to get someone to sign up for your email list. And…

How Sales Driven Sites Nurtures Prospects on 3 Channels at Once

After you collect someone’s contact information, you need to be able to turn them into a customer. All…

“Know Your Audience” is a Lie, But it Still Matters

Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world-universe has…

How Pagely Used Interactive Video to Automate Sales Demos

The beginning of Pagely’s “choose your own adventure” sales video How long does it take to close a…

ActiveCampaign Training: How to Use ActiveCampaign

When you’re busy, sometimes the last thing you want to do is figure out how to use a…

4 No-Sweat Steps to Writing a Newsletter People Love to Read

Writing a newsletter. UGH! Everyone talks about how absolutely critically, crucially, indescribably important it is to write a…

How a Musician Finds His Superfans (and Gets 80% Open Rates)

How do you market a product that people don’t need? People listen to music. But the rise of…

ActiveCampaign is Coming to You: Announcing Activate Study Halls

Sometimes it’s useful to have an expert walk you through some marketing automation strategy in person. That’s why…

Activate Takeaways: Consistent Growth with Automations

“If you set it and forget it, you will regret it.” Thus spoke Chris Davis, ActiveCampaign’s Director of…

23 Persuasion Techniques: How to Use Psychological Persuasion Methods for Your Marketing

You have an important message. The person it’s for should really hear it. No. It’s more than that.…