Targeting Your Best Customers

In order to control the future you must control the past.  While you cannot rewrite the past in…

Reliability in Research Design

When I think of reliability I imagine always knowing what to expect.  If a person is able to…

Validity in Research Design

Conclusions drawn from analyzing survey data are only acceptable to the degree to which they are determined valid. …

Make Them Do What You Want

You need to have a reason for sending an email to your subscribers.  This reason should lead them…

Persuade Them With Your Words

Persuasive writing begins with being able to communicate with your reader in a language they can understand.  This…

Monadic Scaling Techniques for Survey Research

A non comparative scale can also be variously referred to as a monadic or metric scale.  Respondents evaluate…

Comparative Scaling Techniques for Survey Research

Scaling emerged from the social sciences in an attempt to measure or order attributes with respect to quantitative…

Understanding Levels of Measurement

We gather knowledge through observation and when we collect enough observations we form concepts.  The process of connecting…

Leading Them On So They Want More

As soon your subscriber opens your mailing they give you their attention.  This attention can be short lived…

How to Get People to Open Your Email

The first place I look at when I check my email is the From line to see who…