According to a recent Google report, two-thirds of U.S. adults plan to shop at more small businesses this holiday season to show support for the businesses hurt most by the implications of the pandemic.
This increased traffic gives businesses the opportunity to extend a differentiating and memorable customer experience beyond the point of sale.
But the problem is small sellers, like you, are resource-constrained. We’re in a period when your small teams are focused only on the point-of-sale, leaving out a huge opportunity to wow customers across the lifecycle. The answer: automation.
With ActiveCampaign’s enhanced ecommerce functionality, you can provide a customer experience that differentiates your brand, drives loyalty and turns customers into brand advocates.
You already know you need to differentiate based on the customer experience you provide. And many of you do a great job of creating 1-1 personalized interactions. But doing that at scale is a different beast. Here’s what we’ve introduced in time for you to implement before the Small Business Saturday rush:
- We doubled our ecommerce automation recipes to make it easier than ever for you to sell online. With our now 80 recipes, any employee can automate abandoned cart reminders, upsell recommendations, request product reviews and more.
- We added Pages
to enable you to spin up beautiful, on-brand landing pages for products or promotions, such as a Black Friday or Small Business Saturday campaign. This functionality also allows you to automatically create and tag new contacts in ActiveCampaign when customers submit a form on those landing pages, and trigger automations based on visits to the page.
- We introduced Web Personalization, so you can create hyper-relevant website experiences based on customer lifecycle stage, interests and more. Companies can show different content on their website to different audience segments, which improves the overall experience for each customer.
- We now offer a Conversations integration with Facebook Messenger, which brings messages customers send you through Messenger to one unified inbox. With all messages coming to one inbox, your strapped team can respond to customers faster and with more impactful answers.
- We’re now the top marketing automation integration in the Shopify app store, meaning that when you use ActiveCampaign and Shopify together, you’re getting the highest-level of small business ecommerce expertise.
“With ActiveCampaign, I’ve found it very easy to integrate with Shopify. With just a couple clicks you’re synchronized. It’s always working in the background, collecting data from Shopify,” said Mike Morrow, founder of Morrow Audio. “It’s really freed me up, mentally, knowing that information is collected as orders are coming in. With all of the automations that we’re using, the store runs by itself. I’m able to focus on other projects.”
If you’re looking for more holiday inspiration, join ActiveCampaign and Ann Handley in a virtual fireside chat on December 9. Attendees will hear her discuss lessons learned from Black Friday and what businesses can do to ensure they experience strong sales through the holiday season.
To register for the Ann Handley fireside chat, visit At Home for the Holidays with ActiveCampaign.
For a limited time, we’re also offering free access to our popular Study Hall training program for new Plus, Professional, and Enterprise customers. Claim this offer when registering for Study Hall with promo code ACDIGITAL2020.