Segment By Page Views
With Partial Matches

A few months ago, we made it so that you could use wildcard URLs to trigger automations.

Today, we’ve rolled out a similar update allowing you to use partial matches to create segments.

This makes segmentation based on page view data much more flexible and gives you additional options for defining segments.

You can now:

  • Do advanced searches using page views,
  • Create groups of contacts based on their page view history,
  • Create conditions within automations based on page views, and
  • Specify which contacts can enter an automation based on the pages they’ve viewed,

… without having to specify the exact URL or domain name.

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Automatically Create Unique Deal
Titles Using Personalization Tags

What changed?

You can now use personalization tags in the titles of your deals so that when deals are automatically created, they can have unique names. You could insert the name of the contact, the company they are associated with, or any custom field you’ve created.

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New: Custom HTML in Designer Templates

You asked, and we listened…

It’s now possible to add HTML blocks to your designer emails! This update gives you more control over your email’s appearance and functionality making our designer templates even more flexible.

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Feature Update: Trigger Automations
on Page Visits Using Wildcards

What changed…

You can now trigger automations using wildcard URLs. This opens up the range of web pages the “On webpage visit” trigger is capable of handling and makes it much easier to use with groups of pages.

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This is a more subtle change than some of our releases but, for the people who need it, it makes all the difference.

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Customize Your Email Subject with RSS Content

We just released a new feature that allows you to automatically populate the subject line of RSS email campaigns with an item from your feed.

You can use any tag that appears in your RSS feed loop as the subject line of your email. ActiveCampaign will grab the text used in the first post.

So, for instance, if your first post’s title is:

“Automations to Track and Engage Your Contacts”

… you could make your email’s subject line:

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Announcing the ActiveCampaign Community

The ActiveCampaign Marketing Community

 

We are happy to announce the ActiveCampaign Community.

Online marketing can be confusing — the sheer amount of strategies, tools, and information can be overwhelming. We see our community as a place where you can connect with like-minded marketers who are facing similar challenges. It’s a supportive environment where we can all collaborate and help each other become better, more successful marketers.

In the community, you’ll find:
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New feature: “Text only” emails in automations

In response to a request from one of our users, we are releasing a new feature: “text only” emails can now be sent within automations and other campaign types.

You’ve always been able to send “text only” emails, by creating a single one-time “Text Only” campaign, and now you can use “text only” messages with:

  • Autoresponders
  • RSS to email
  • Date based campaigns
  • Automations

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New feature: Hide on mobile

Optimizing emails for mobile has quickly gone from important to essential. Today, far more emails are read on mobile than desktop or webmail clients:

Emails opened by environment
Source: Litmus, July 2015

We’ve been creating mobile responsive email templates for a while and we’ve just taken our mobile optimization even further with a new feature: “Hide on mobile.”

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6 useful automations you can import right now

After reviewing our blog comments, I saw many of you want us to share pre-built automation workflows.

Here are six of my personal favorites…

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New feature: Easily share automations

We are happy to announce an exciting new feature: you can now share automations between accounts with a link. This makes moving automations between accounts fast and easy and opens up all kinds of possibilities for collaboration.

 

Here’s how it works…

If you visit the “Automations” page and click the down arrow to the right of an automation, you’ll see a new “Share” option. Clicking it will generate a short link. Any ActiveCampaign user you share this link with will be able to import the automation.

 

 

Importing shared automations

If you have a link you can import the automation by going to the “Automation” page, clicking “New Automation,” and then clicking the new “Or import an automation” option.

 

 

When you import an automation ActiveCampaign will guide you through the process of updating any settings that are specific to your account. For instance, you might be asked which contact you want notified of new leads or which stage of a pipeline a contact should be moved to after opening an email — it depends on what that particular automation does. If you are interrupted or quit for whatever reason, the import process will be paused and can be resumed at any time by clicking into the automation again.

Basically, it works the way you’d want and expect it to work. It’s an excellent implementation (great job, Alex!).

 

You could use automation sharing to:

Move automations and messages between accounts. If you have more than one account, it’s now quick and easy to transfer automations (and email or text messages) between them.

Preview automations. If you visit the sharing link in your browser you’ll see a preview of the automation so the link itself is a convenient way to show someone what you are working on.

Create templates for frequently used automations. If you find yourself creating the same automations over and over, you can store a template as a link and build on top of it as needed.

Back up your automations. The automation is stored outside your account so, as long as you have the link, you can easily import it again at any time. This is a great way to save versions of an automation if you want to alter a complex automation without losing the original.

Create a product by bundling useful automations. Automations are essentially custom scripts with very high value applications. If you have some particularly effective automations you could bundle them together and sell them. Proven follow up sequences for new leads and new customer sequences that encourage repeat business and referrals will always be in high demand.

Use them to promote. If you are an ActiveCampaign affiliate, you can grow your list by offering free automations as an opt-in incentive or as a reward for purchasing through your affiliate link. You can build credibility as an expert and create goodwill in the small business community by sharing business building and time saving automations for free on your blog or social media accounts.

Create additional value for your accounts. Resellers in our partner program can offer lists of automations to differentiate their offering from other resellers and create additional value for their customers.

 

A few things you should know:

Only the automation itself (and any messages it uses) will be shared. Campaigns, lists, scores, deals, pipelines, events, and whitelisted domains will not be shared. If they are referred to within an automation, the user who is importing the automation will be prompted for updated settings. To be clear, any campaigns that aren’t used within the automation will not be shared. If those outside campaigns are referenced, for instance if the automation checks to see if a contact has opened an outside campaign, that email will not be imported and the wizard will prompt you to choose which email it should check for opens.

The automation will be shared as it exists when you click “Share.” Any alterations made after you create the link will not be included. To share an updated version, you’d need to create a new link.

Be sure to save the link from the window that appears after you click “Share” (the link isn’t accessible anywhere else).

 

Other improvements in this release:

In addition to the sharing feature, you’ll notice some nice design improvements on the automation overview page, including better automation preview and a more streamlined menu, making it more visually consistent with the new email builder. Also, automation folders are now called “labels.”

We look forward to seeing how this feature is used by the ActiveCampaign community (we’ve got some very exciting plans for it ourselves.)

Feel free to post an automation link for your fellow ActiveCampaign users in the comments… let’s start sharing!