Archive for the ‘Email Marketing’ Category

Just a quick update for all of our email marketing clients.  We are currently working on version 5.1 which will be available in the near future.
While this is not a major update it includes a number of new features that have been suggested:

Inbox Preview Tool – Preview how your email will appear in the major [...]

It’s important to pay attention to the length of the copy that you use in your newsletter. If your email becomes too “heavy” in content then the purpose of your email becomes confusing to the subscriber. For email to succeed as a form of communication [...]

We have recently published a number of new guides for email design and email deliverability.  Topics include setting up SPF records, DKIM, feedback loops, email design best practices, and more.
You can view our growing list of email marketing articles & guides  by selecting one of the following categories:

Email Deliverability
Learn how to ensure maximum [...]

We recently released an update to our email marketing software that includes a couple of new features that are useful when reselling our product.
Abuse Management
ActiveCampaign Email Marketing allows you to ensure your users include unsubscription links, require opt-ins, etc.. but until recently there was no built-in abuse management tool.
With the release of 5.0.22 you can [...]

If quality email marketing is something that you believe in and are passionate about, you may want to make it a central focus of your career. You may also have noticed that email marketing is thriving in a troubled economy or that it is becoming more effective over time.
If you want to go into business [...]

Email marketing is one of the most cost effective ways to promote a business, particularly when that business is tied to a web site. It is natural for the user to transition from an email message onto the web site of the company which sent it to them, especially if you have taken care to [...]

Because online marketing is one of the few industries experiencing growth and prosperity in the present economy, a growing number of entrepreneurs and online service providers are aiming to expand into providing email marketing services. This is an outstanding business opportunity, particularly for businesses who already offer internet- or marketing-related services to their clients. In [...]

There are three basic types of email marketing services, representing three fundamental approaches to email marketing. This is why it is misleading to lump the different types of products and services together, and why it is so easy to become confused about what works and what doesn’t.
In this article we will break down all of [...]


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