The amazing Kelly O’Connell is back with another Success Hour webinar. This time she covers one of my favorite features — Contact & Lead Scoring.
Every marketing blog has a post on list building so when I started this post I knew it would have to be extraordinary to stand out.
So, I contacted a “dream team” of inbound marketing experts and companies known for their innovative list building:
- Brian Dean (Backlinko)
- Neil Patel (HelloBar and NeilPatel.com)
- Grant Thomas (JustUno)
- Noah Kagan (SumoMe)
- Chris Davis (LeadPages)
- Kevan Lee (Buffer)
I asked these experts to reveal their latest and greatest list building and opt-in conversion strategies, and provide the data.
The topic was “List Building: What’s Working Right Now.” The focus was on revealing the list-building tactics and opt-in optimizations that are working best at this exact moment, in January 2016.
That’s still what this post is, but not really.
Each time you reach out to your contacts, you are able to turn their attention to you and your business. This isn’t to be taken lightly because you are taking their limited time and attention off important things in their life — their friends and family, work, and recreation.
A tagging crisis creeps up on you.
It won’t happen suddenly or all at once. It will start with forgetting a single tag. You’ll figure it out soon enough and you’ll be lulled into a misleading sense of false security. “Everything is fine.”
It snowballs quickly from there… months after that, you’ll be beating your head against the desk. “What arcane code is this? Why would I create such ridiculous tags?”
You’ll become paranoid… contacts have tags you swear someone else put there.
Optimizing emails for mobile has quickly gone from important to essential. Today, far more emails are read on mobile than desktop or webmail clients:
Source: Litmus, July 2015
We’ve been creating mobile responsive email templates for a while and we’ve just taken our mobile optimization even further with a new feature: “Hide on mobile.”
The emails you do not send are more important than the ones you send.
If you email the wrong people, your deliverability will plummet. The people you want to reach, the contacts who want to hear from you and are ready to buy, will never even know you emailed them.
If your email isn’t engaging people, the algorithms assume it is unwanted so it’s filtered away from the inbox.
In 2014, 86% of revenue came from email campaigns that used advanced tactics (not broadcast emails).
— DMA UK’s National Client Email Report – 2015
Our improved ability to target individual contacts might be the most important advancement in email marketing services since the autoresponder was introduced over a decade ago. The old marketing adage, “Get the right message to the right contact at the right time,” has never been easier to achieve.
Targeting is a proven path to better results. The closer your marketing message aligns with the needs and interests of your contacts, the more effective it becomes.
Are you using the best automated follow up strategy?
Whether you are in the process of creating your first follow-up sequence, or you’ve been at this for years, your follow up sequence should be the result of a well-defined plan for achieving the results that matter to your business. tweet this
Instead, our follow up is often created on a whim or pieced together bit by bit over time to fill in gaps… this piecemeal evolution means our sequences probably aren’t the product of a well-considered, overarching strategy designed to produce the best results.
What’s more, a lot has changed since you created those sequences… powerful new marketing tools have been introduced, you’ve gained valuable insights about your customers, your product line has transformed, and you’ve learned more about effective online marketing.
This post on re-envisioning your follow up is a chance to implement everything you haven’t gotten to, but should.
ActiveCampaign is frequently asked about integrations which capture leads through videos embedded on websites; and for a long time, we did not have a quality solution. That problem has been solved. Recently, Wistia added ActiveCampaign to the list of Email Service Providers you can connect to, with the use of your ActiveCampaign API key.
With the explosion of mediums such as Youtube, video has become a vital player in marketing and sales for businesses all over the world. Wistia gives you serious video management tools and provides much more than a simple video hosting solution. Instead, they have created a tool through which you can customize, deliver, analyze and much more on one simple to use platform.
The integration places a subscription form within your videos, and can be set up within a matter of minutes, allowing you to immediately send any contacts captured into the ActiveCampaign list of your choosing. Once the contact is in ActiveCampaign, you can trigger the drip marketing and sales automation processes set up within your account to help you continually engage your contacts based on actions, custom fields, site and event tracking, and much more.
As we’ve mentioned before, Tags in ActiveCampaign are a bit of a pet project that we see big potential for. Whereas we normally update our app in large changes section by section, implementing Tags in the ways we’d like basically needs to be peppered throughout gradually. Whereas we’ve previously added them to the series, the contact pages, and the import functionality, Tags have now started to creep their way into reports.
With our most recent change you can now filter your campaign and series reports by how your contacts are tagged.
Want to see which of your customers with a certain tag opened your messages or clicked on a link? Now you can.
Additionally this can be used when viewing top contacts, read and open trends and client trends. If you want to see what percentage of a your contacts in a certain tag are using Gmail, now you can as well.
Got ideas of what else we can do with tags? Let us know on our feedback forums.