See, Think, Do: Marketing to People Who Aren’t Ready to Buy

When I first started marketing, I made what's probably a very common beginner's mistake: I tried to get…

Announcing the ActiveCampaign Forms for iPad Beta Program

We are really excited about the public BETA release of our first native iOS app; ActiveCampaign Forms for…

Engagement Scores Part II: Engagement Segments

Last week I outlined how you can take advantage of ActiveCampaign's Lead Scoring to create a gradient of…

Introducing a New Group of Certified Marketing Consultants

ActiveCampaign is designed with one goal in mind: to give you the perfect tool for growing and managing your…

Advanced Engagement Tracking with Lead Scoring

A customer recently reached out to me with an interesting problem. They wanted to be able to segment…

How to Setup ActiveCampaign Event Tracking

Understanding what pages your contacts view using ActiveCampaign's Site Tracking is an incredibly powerful tool. Site Tracking allows…

Essentialism for Marketers

Marketing has become so broad and complex it can be overwhelming. You might feel like you're struggling to…

Hacking Laziness: Demotivate to Do More

I love the weekend. I know, I know. So does everybody else. But, I’m very fortunate I also…

Shopify Plugins We Love

The sun is finally starting to shine in Chicago. That means two things; it's Valentines Day, and we…

7 Powerful Ways to Tune Up Your Marketing

Giant swaths of your marketing were created an embarrassingly long time ago. How did I know? Outdated marketing…