Customer Lifecycle Marketing with Pirate Metrics

Last week I outlined how I have adopted Pirate Metrics to work as my guiding framework for customer lifecycle…

AAARRR! What are Pirate Metrics?

One thing that all marketers humans have in common is that we are all running out of time.…

New Zapier Feature: Digests + Recent Zapier Integration Updates

Zapier has released a new time-saving app to help you stay on top of your workload and minimize…

Announcing Split Test Automations

Do you know what that is? That's right. That's not your eyes playing tricks on you. That's a…

Announcing Expert Migration Services

At ActiveCampaign we believe very strongly in producing functional software for real people, supported by real people. When…

8 Creative Uses for a CRM Other Than Sales

One of the things I love most about our ActiveCampaign CRM is that it is organized in a…

What’s Your Hook? How to Consistently Get Your Campaigns Opened, Read, and Clicked

If your contact loses interest, you're done. They'll open less and less until they stop altogether. After that,…

Keep Your Team Safe From Zombie Leads

A cool green light illuminated her face slightly in the early morning hours as she opened her laptop.…

The 7 Steps to Sales Automation Bliss

You've been really busy but things are starting to slow down. It's time to drum up some business!…

6 Fresh Ways to Delight Your Customers — Automatically

At the end of the street the school bus rumbled as it pulled around the bend, leaving a…