Click. Drag. Split. Make your automation more flexible.

The split action makes it easier to control your automations. That means you can see what works and give customized experiences without creating dozens of automations.

Try it free. No credit card required. Instant setup.


If your funnel doesn’t work, tests can fix it

Do you know what marketing works and what doesn’t? The split automation action lets you test one entire automation workflow against another. That means you can stop asking “which email got the most clicks” and start asking “which funnel won the most customers.”

Your marketing questions. Answered through testing.

  1. How long should you wait before sending each message?
  2. How many times should you reach out to prospects?
  3. Does a combination of site messages and emails work better than just email follow-up?
  4. Which offer gets people to buy?

What can you split test?

When you A/B test your automation workflows, you can test anything you can automate. Decide the winner based on conversion rate, email opens, or any other factor you choose.


Test your workflows for free

Try it free. No credit card required. Instant setup.

Make limited offers without worrying if something will break

What if your offer ends at 12AM? Or you have limited supply? The split automation action makes it easy to control the details of your funnel, so that you don’t need to be up at midnight with your mouse hovering over “turn off automation.”
offers nodes

Split automations based on the number of conversions

What if you have a limited number of seats? Or a certain number of products? Instead of building and keeping track of multiple automations, the split action lets you make an offer until you sell out—and then send other contacts down a different automation path.

Here are some ways you might split based on conversions: