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Attribution

If you can’t track leads, how will you get customers?
Should you focus on social media? SEO? PPC? Facebook Ads? Email? Customer attribution shows you what works best—and makes it easier to find your top-performing marketing channels.
Timeline of a converted customer's path

Trace each customer’s path from start to finish

Does social media or search convert better? What makes your visitors more likely to convert? Attribution lets you see every step of a customer’s journey. From the first time they touch your site to the moment they convert.

Find out where our best customers come from and pile more marketing into that area

“ActiveCampaign makes it easy by allowing us to trace the customer's path from start to finish. We can find out where our best customers come from and pile more marketing into that area.”

— Andy C., 5-star G2 Crowd review

Try attribution today

Try it free. No credit card required. Instant set-up.

Make your marketing as profitable as possible

With attribution, you'll know what marketing and advertising efforts are generating leads for your business, allowing you to optimize your ad spend and make more informed business decisions.

Works with your existing UTM link tracking

Attribution uses the industry standard UTM parameters to track visitor sources once site tracking is enabled.

Attribute leads to conversions

Try it free. No credit card required. Instant set-up.