Site Tracking Intro

Site Tracking connects your website activity to your marketing & sales automation. It allows ActiveCampaign to “see” and immediately react to what your contacts are doing on your website. You can begin automations that send perfectly timed emails, increase a contact or lead score on page views, create segments for very targeted sends based on viewing categories of products or content, and more. It’s one of the most powerful features we offer and it’s quick and easy to set up. We recommend every ActiveCampaign user activate Site Tracking while setting up their account.

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