What is contact management in marketing?
The ability to send personalized content and super-targeted marketing messages begins with contact management.
Check out this quick video excerpt from our Getting Started with ActiveCampaign course to learn more about contact management.
- Contact management is the process of acquiring contacts, adding contact data to your marketing automation platform, and grouping contacts by attribute or action.
- The goal of contact management is to enable the creation and delivery of highly personalized, laser-focused marketing content.
- By acquiring contacts who want to receive your marketing messages, and grouping them according to specific interests and attributes, you can target the right contacts with the right message at the right time.