Guides

A Guide to Campaigns

  Campaigns are part of the core of ActiveCampaign — it's in the name, after all. But our options are more robust than your basic email marketing platform. So, let's dive into the types of campaigns you can leverage with ActiveCampaign. All of our examples…
Guides

Getting More Personal

  The power of marketing automation is enabling businesses to manage their outreach with a degree of personalization and automation that goes far beyond your basic email send. Personalizing your content and its distribution allows you to speak directly to your contacts, about what they…
Guides

Deep Data Integrations 101

Introduction Last December, we announced our first Deep Data Integration. In January, we followed up that news by announcing our second. Indeed, you can now integrate your ActiveCampaign account directly with Shopify and BigCommerce at a deeper level than ever before. What does that mean for your business?…
Guides

White Labeling in ActiveCampaign

  White labeling is not common in the marketing automation world. In fact, it is one of those rare gems available with ActiveCampaign that can add a ton of value to your business. Since we don't talk about it nearly enough, we're taking the opportunity…
Guides

Lead Scoring 102

  If you're still wrapping your mind around lead scoring, we delved into the basics in Lead Scoring 101. Understanding your marketing goals is the first step in this process, and assigning points based on contact action (or inaction) is a necessary part of the…
Guides

A Guide To Forms

Introduction In our migration guide, we say that forms are the doors to your contact database, and that really is the best way to think of them. Contacts enter your database by submitting information to forms. Without forms, your database would be closed off to potential contacts.…
Guides

A Guide To Our Reseller Program

Introduction We want to let you in on a little secret: you can buy ActiveCampaign accounts at a discount and resell them for profit. Ok, perhaps “secret” is not the most accurate term. Many ActiveCampaign users might already be aware of our reseller program. However,…
Guides

Lead Scoring 101

Introduction Scores, like in any game, make sense only if you have rules and goals; lead scoring is no different. ActiveCampaign's lead scoring capabilities are incredibly flexible, empowering marketers to add and subtract points to their contacts based on actions or inaction. But before you…
Guides

A Guide To Site Tracking

Introduction In our migration guide, we say that using our site tracking is imperative for success. If you don't believe that now, we hope the following guide convinces you. In it, we define the site tracking feature, discuss its purpose, and tell you how to…
Guides

Simplifying Automations

  ActiveCampaign is an incredibly flexible platform, empowering users to create an impressive range of automations and customizations. But with great power comes great responsibility; getting overwhelmed is understandable. Here are some of our suggestions to keep your automations simple. Start With Strategy Before you can…