Guides

What Is Marketing Automation?

  Marketing automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like. With the right technology and processes in place, you can shift your marketing efforts from one-on-one to…
Guides

Auto Populating Form Fields with Personalization Tags

  Marketers want to collect as much relevant information as possible about their contacts. You can utilize forms to capture this data - however, if you ask too much of your contacts, they are more likely to bounce off of your form, leaving you wishing…
Guides

Getting the Most Out of Your Data

  Perhaps the most powerful capabilities of marketing automation are the ability to listen to your contacts, review their responses, and tailor your responses and messages accordingly. ActiveCampaign is designed to automate your entire marketing process, as opposed to just focusing on outbound messaging. There…
Guides

Three Powerful Customer Follow-Up Automations

  Utilizing marketing automation empowers businesses to keep in touch with contacts while they move from considering a purchase to making one; it also helps keep in touch to re-engage customers after a purchase. Utilizing site tracking and deep data integrations, you can create a…
Guides

Three Steps to Building Your First Automation

  Automation can empower your marketing efforts, but to make the most of it, you need to move beyond email campaigns. ActiveCampaign's Automation Builder creates opportunity for marketers, enabling them to listen and respond to their contacts, automatically. One automation that every business can utilize…
Guides

User Permissions in ActiveCampaign

  ActiveCampaign has a lot of flexibility, including the ability to add several users to an account. However, with multiple users, you may need to protect certain information, or only allow some users certain abilities to edit aspects of your marketing automation platform. User Permissions…
Guides

An Introduction to Site Messages

  Our new site messages give you the ability to reach your contacts with messaging when they're on your website. This is a powerful opportunity; a contact is out of their inbox, and engaging directly with your message on your website. While your website may…
Guides

Message Types

  Message Types are a foundational concept in marketing automation. In the ActiveCampaign working definition, a message type is a communication that is personalized based on target audience, method of communication, and intended goals. While many of our guides touch on the how of ActiveCampaign,…
Guides

Managing Unsubscribes

Unsubscribes are a touchy topic in marketing automation. Marketers work hard to grow their list of contacts, and don't want to lose people to unsubscribes. We've discussed how to improve your deliverability rates, and what to try when your email didn't get the results you…
Guides

Managing Contacts in ActiveCampaign

  Contacts are at the heart of marketing automation. The more information you can collect and synthesize, the clearer you will become about what types of communications your contacts prefer. There have been a number of useful updates to the way you manage your contact…