Guides

Managing Contacts in ActiveCampaign

  Contacts are at the heart of marketing automation. The more information you can collect and synthesize, the clearer you will become about what types of communications your contacts prefer. There have been a number of useful updates to the way you manage your contact…
Guides

Guide to Getting Started with SMS

  SMS is a very personal way to communicate with your contacts. Sending a message to someone's phone is, potentially, very impactful, and may be the closest automation comes to personal touch. The SMS feature in ActiveCampaign, wielded carefully, can help you reach out to…
Guides

How to Leverage Purchase Data with ActiveCampaign

  Deep Data integrations bring valuable third party data into the ActiveCampaign platform in a deeper way. Currently, we offer integrations with Shopify and BigCommerce, with more on the way. Deep Data allows you to look to your ActiveCampaign account for an increasing amount of…
Guides

Measuring Your Marketing

  Marketing automation provides businesses with a lot of options and power to make a lot of specific choices about who, when, what, and how to communicate with contacts. In order to not get lost in a sea of options, measuring your campaigns will deliver…
Guides

A Guide to Conditional Content

  Marketing Automation can empower your company to reach out to contacts in a highly personalized, effective way. As noted in our personalization guide, there are many effective ways to create content that speaks to people's interests, browsing habits, and purchasing habits. By utilizing personalization…
Guides

A Guide to Campaigns

  Campaigns are part of the core of ActiveCampaign — it's in the name, after all. But our options are more robust than your basic email marketing platform. So, let's dive into the types of campaigns you can leverage with ActiveCampaign. All of our examples…
Guides

Getting More Personal

  The power of marketing automation is enabling businesses to manage their outreach with a degree of personalization and automation that goes far beyond your basic email send. Personalizing your content and its distribution allows you to speak directly to your contacts, about what they…
Guides

Deep Data Integrations 101

Introduction Last December, we announced our first Deep Data Integration. In January, we followed up that news by announcing our second. Indeed, you can now integrate your ActiveCampaign account directly with Shopify and BigCommerce at a deeper level than ever before. What does that mean for your business?…
Guides

White Labeling in ActiveCampaign

  White labeling is not common in the marketing automation world. In fact, it is one of those rare gems available with ActiveCampaign that can add a ton of value to your business. Since we don't talk about it nearly enough, we're taking the opportunity…
Guides

Lead Scoring 102

  If you're still wrapping your mind around lead scoring, we delved into the basics in Lead Scoring 101. Understanding your marketing goals is the first step in this process, and assigning points based on contact action (or inaction) is a necessary part of the…