Guides

What Is Marketing Automation?

  Marketing automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like. With the right technology and processes in place, you can shift your marketing efforts from one-on-one to…
Guides

How to Transition from Email Marketing to Marketing Automation

The Education Center previously published a guide to the difference between email marketing and marketing automation, which clarified the difference and explained how to determine which will best meet your current and future business needs. This guide is a follow-up for those who have been…
Guides

Lead Scoring Best Practices (The Only Framework You Need to Get Started)

  Our Lead Scoring feature is a powerful, flexible tool for your marketing/sales processes, but it can be a bit challenging to get started. This guide is for ActiveCampaign users with a Plus, Professional or Enterprise plan who may understand what our Lead Scoring feature…
Guides

Automation Recipes Part 3: Your Guide to Recipes for Contact Tracking and Management

  This guide is part of a series of guides we’ve created to walk you through our automation recipe “menu” and highlight some of the recipes within to help you generate ideas and get more comfortable with building out automations for your business. Recall from…
Guides

Automation Recipes Part 2: Your Guide to Automating Your Sales Team

  This guide is part of a series of guides we’ve created to walk you through our automation recipe “menu” and highlight some of the recipes within to help you generate ideas and get more comfortable with building out automations for your business. Recall from…
Guides

Automation Recipes Part 1: Your Guide to Recipes for Increasing Revenue and Traffic

  Automation recipes are basic templates we’ve created to give you a starting point when you go to create an automation. They’re designed to be easy to import into your ActiveCampaign account so you can easily tweak and adopt them for your business’ specific needs.…
Guides

What Are Saved Responses? 3 Use Cases

  Saved Responses is a new feature in ActiveCampaign that enables you to create saved responses for emails sent from Contacts or Deals in the platform. We made this feature accessible from within a contact profile and a Deal record so it’s as easy as…
Guides

How to Segment Contacts Using Lists, Tags and Custom Fields

  Segmentation is important because with the right approach, you can scale personalization within your marketing, strengthening the overall effectiveness of your messaging. In ActiveCampaign, you have lists, tags and custom fields at your disposal to segment your contacts with precision and efficacy. We encourage…
Guides

Guide to the “Has been sent” Segment Condition

  The new “Has been sent” condition allows you to target contacts who have already been sent a specific campaign, or any campaign at all. It can also be used to exclude those who have already been sent either a specific campaign or any campaign.…
Guides

Guide To Automation Start Triggers In ActiveCampaign

  When you start an automation from scratch in ActiveCampaign, you will see a list of all the ways a contact can enter your automation. These are called start triggers. ActiveCampaign uniquely offers more than 20 start triggers that you can use to determine how…
Guides

Using the Segment Builder in ActiveCampaign

  Segmentation is the act of grouping your contacts by either attribute or action. The purpose of segmentation is to bring more personalization into your marketing. Our segment builder is one functionality that truly sets ActiveCampaign apart. In other platforms, the segment builder lives in…