Guides

What Is Marketing Automation?

  Marketing automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like. With the right technology and processes in place, you can shift your marketing efforts from one-on-one to…
Guides

How to Use Message Variables

  Message variables are a body of text that you can assign a personalization tag to for use in any campaign email (including those sent from an automation). They are similar to custom fields, but not the same: Whereas custom fields pull values from contact…
Guides

How to Use Internal Notifications to Automate Administrative Tasks

Internal notifications are email communications to you or your team members that help facilitate the behind-the-scenes, administrative tasks that keep your business running smoothly. Internal notifications play a big role in enabling you to balance automation with the right amount of human touch by notifying…
Guides

Beyond Email: A Guide to All of Your Marketing Messaging Options

  There’s more than one way to get your message in front of your target audience. How do you ensure you’re employing the best possible method? Email is important to any marketing/sales strategy, but depending on your goal, sometimes there’s a more effective—and by that…
Guides

How to Transition from Email Marketing to Marketing Automation

The Education Center previously published a guide to the difference between email marketing and marketing automation, which clarified the difference and explained how to determine which will best meet your current and future business needs. This guide is a follow-up for those who have been…
Guides

Lead Scoring Best Practices (The Only Framework You Need to Get Started)

  Our Lead Scoring feature is a powerful, flexible tool for your marketing/sales processes, but it can be a bit challenging to get started. This guide is for ActiveCampaign users with a Plus, Professional or Enterprise plan who may understand what our Lead Scoring feature…
Guides

Automation Recipes Part 3: Your Guide to Recipes for Contact Tracking and Management

  This guide is part of a series of guides we’ve created to walk you through our automation recipe “menu” and highlight some of the recipes within to help you generate ideas and get more comfortable with building out automations for your business. Recall from…
Guides

Automation Recipes Part 2: Your Guide to Automating Your Sales Team

  This guide is part of a series of guides we’ve created to walk you through our automation recipe “menu” and highlight some of the recipes within to help you generate ideas and get more comfortable with building out automations for your business. Recall from…
Guides

Automation Recipes Part 1: Your Guide to Recipes for Increasing Revenue and Traffic

  Automation recipes are basic templates we’ve created to give you a starting point when you go to create an automation. They’re designed to be easy to import into your ActiveCampaign account so you can easily tweak and adopt them for your business’ specific needs.…
Guides

What Are Saved Responses? 3 Use Cases

  Saved Responses is a new feature in ActiveCampaign that enables you to create saved responses for emails sent from Contacts or Deals in the platform. We made this feature accessible from within a contact profile and a Deal record so it’s as easy as…
Guides

How to Segment Contacts Using Lists, Tags and Custom Fields

  Segmentation is important because with the right approach, you can scale personalization within your marketing, strengthening the overall effectiveness of your messaging. In ActiveCampaign, you have lists, tags and custom fields at your disposal to segment your contacts with precision and efficacy. We encourage…