ActiveCampaign Education Center

Creating Personalized Experiences with Predictive Content

What is CXA? Customer Experience Automation or CXA has been a huge focus for ActiveCampaign this year.  We are creating...

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Creating Personalized Experiences with Predictive Content

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How Conversations helps create customized customer experiences

Creating customized experiences for your visitors and contacts is all about meeting them where they are in their customer lifecycle.  Conversations let you connect with your new site visitors and...

How to Maintain Email Deliverability When Switching Marketing Automation Tools

Congratulations! You’ve done the hard work of vetting, testing, trialing, and convincing stakeholders to get to the point where you are ready to move to ActiveCampaign, the industry leader in...

Building business best practices through Custom Reports

What is better than understanding your contacts perfectly? The ability to understand how your contacts are interacting and interpreting your content makes creating future engaging content that much easier. In...

How to Segment Contacts Using Lists, Tags and Custom Fields

Lists and tags and custom fields, oh my! This guide explains how to use all three of these functions together effectively, in order to get the most out of ActiveCampaign's...

Using The Campaign Template Library

This guide covers how to use ActiveCampaign's template library to create and save your own custom templates, and walks through how to use your templates in new campaigns and when...

How to Transition from Email Marketing to Marketing Automation

If you're ready to benefit from the additional function and flexibility of marketing automation but aren't sure how to begin the transition, this guide is for you. Here are three...

Building Automations in ActiveCampaign: Best Practices

This is your guide to building modular automations. Rather than building one enormous automation to execute a marketing or sales process, you can break it down into smaller, more manageable...

Guide to Automation Start Triggers in ActiveCampaign

ActiveCampaign uniquely offers more than 20 start triggers to begin an automation. Learn about them all, and how to leverage them to create powerful automations that help you scale your...

What are Custom Deal Fields? How to Add Custom Fields to Deals in ActiveCampaign

Your guide to using custom deal fields in ActiveCampaign. Learn what custom deal fields are and how to use them to capture information in deals and use it to inform...
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A Guide To Site Tracking

Introduction In our migration guide, we say that using our site tracking is imperative for success. If you don’t believe...
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