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Episode 59: Creative Strategies for Increasing Conversion

Explore creative ways to improve the overall performance of your funnel by showing value to your contacts during the lead generation and follow-up process.

Listen to Episode (35:32)

Synopsis

Kristian Jønsson of Sleeknote, a lead capture platform for eCommerce users, shares how he has used segmentation, relevancy, and personalization to increase the company’s conversion rates. Learn about the specific tactics he employs using ActiveCampaign to capture leads and provide value in his follow-up interactions with contacts.

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Transcript

Chris Davis: Welcome to the ActiveCampaign podcast. I’m your host, Chris Davis and today I [00:00:30] have Kristian Johnson of Sleeknote. Sleeknote is a lead capture platform for eCommerce users and what Kristian is going to talk about today is not just a platform, not just a tool itself, but strategies that they’re using with their company in ActiveCampaign right now to increase their conversion and improve their funnel performance. We’re going to touch on … You know what? Let me not spoil [00:01:00] any of the topics. Let’s jump right into the episode. I hope you enjoy it. Kristian, welcome to the podcast. Glad to have you on. How are you doing?

Kristian: Thanks Chris. I’m doing quite good. Yeah, I’m happy to be here. What about you?

Chris Davis: Yes. I’m excited because I can’t wait for our listeners to get a behind-the-scenes of what you all have or how you have your ActiveCampaign [00:01:30] set up with your business. Speaking of your business, tell us a little bit about Sleeknote, what it is, what it does, and why?

Kristian: Yeah, sure. Yeah, Sleeknote was founded four years ago with the vision of creating an on-site engagement tool that’s not intrusive, that’s unintrusive. Our target group is eCommerce, which means we have free products [00:02:00] that’s all relevant for eCommerce. We have collect emails, which is … Yeah, it could be a competition, a giveaway, stuff like that. Then we have a product called Increase Product Sales, which is usually used for, like, if you have a new brand in your store or Black Friday, Christmas, so on. The last product we have is a Guide Your Visitors, where you can use it on a specific page on the [00:02:30] eCommerce store where it can … Let’s say you sell shoes, you can show an on-site message scene. One is our shoe size guide. You can use it to … I like to say it’s like a virtual employee.

Chris Davis: No, that’s really cool. And what I liked about Sleeknote is you guys aren’t just another email capture platform. First off, you’ve [00:03:00] targeted eCommerce users. I actually can’t remember. I think you may be the only platform that I’ve seen personally that actually says on-site messaging targeted for eCommerce.

So just that positioning, tell us a little bit. I know when you guys decided to do Sleeknote, you saw all of the pop-ups, right? You saw all the technology out there. Is that one of the reasons why you guys said, “Hey, if we’re going to do [00:03:30] this, we want to do it different. And we want to do it to a specific audience?”

Kristian: Exactly, exactly. In fact, when we started Sleeknote we saw … Actually, there wasn’t that many other tools then but those that were there had, like the pop-up you see after one second, a big overlay, was kind of annoying. So we said, “Okay we can do this better.” So our very first feature product was actually a small teaser in the right corner, which [00:04:00] you had to click to see our slider. So it was again the goal of making it as unintrusive as possible.

Today we have a lot of different triggers so we can be … My personal favorite is actually the UTM one, where let’s say you have a Facebook page, and a lot of eCommerce stores has a competition on their Facebook page. So you can say, “Okay, click here.” Go to [00:04:30] any page and you can show an on-site message for those visitors only.

Chris Davis: Oh, based on the UTM parameters?

Kristian: Yeah. That’s one of my favorites.

Chris Davis: Nice. No it-

Kristian: Also …

Chris Davis: Go ahead.

Kristian: Yeah, and just another cool use case is, one of our customers launched a new product. A new product in a product category. So they made this survey on Facebook. But instead of making it on Facebook, they let people [00:05:00] land on a, sort of, landing page, where they had this survey pop up, which of course gave them some valuable data about what color did you like. But what they told me is that it also made the visitor take a decision, a small decision about what product they liked, which, psychology wise, is a good thing.

Chris Davis: Right.

Kristian: Yeah.

Chris Davis: Yeah, and one of [00:05:30] the keywords that you’ve mentioned a few times was unobtrusive, right? Because I can’t … I will admit this wholeheartedly, I hate when I go to a website and before I can even read a word, a pop-up is there.

Kristian: It’s so annoying.

Chris Davis: It’s the worst. I get where it comes from because people just put technology on their website as a checkbox. They hear it. Somebody says, “Hey, I added a pop- [00:06:00] up to my website and increased my leads by 30%.” So they just go buy a pop-up software and put it on their website and be like, “Okay, where’s my lead?”, not understanding the entire experience on the website. Right? Like, give me a chance to read why I came there first, and then be intelligent. Even with you mentioning triggers, you know, it’s not just, you landed on my website, show a pop-up.

It could be from UTM parameters. It could be a specific time that they’re on [00:06:30] the page. They could scroll a certain amount. There’s different ways that you can make it unobtrusive, as you mentioned, which I think is probably the most important when it comes to capturing leads without damaging the user experience.

Kristian: Exactly, and it’s also a lot about relevancy. So, let’s say you’re looking at refrigerators, you don’t want a pop-up saying, “Windows television,” you want a pop-up saying … With a guide [00:07:00] on what does all the specifications mean for this refrigerator, which refrigerator is the right one for me, and so on.

Chris Davis: Yeah, because in, and forgive my ignorance, but in Sleeknote you can have pop-ups trigger. You can have more than one pop-up configured within your account triggered based on particular activity or behavior, right?

Kristian: Exactly. Exactly. And you can say, like, okay if you have visitors … If a user has visited this site maybe [00:07:30] four times, do not show this one. If they are on our email list, do not show this one, and so on. I’d say it’s all about relevancy and personalization in the on-site messages.

Chris Davis: Absolutely. You know what? You don’t just speak on it, you actually do it, right?

Kristian: Yeah.

Chris Davis: So you’ve got some very, I think, very valuable for our listeners, very [00:08:00] unique ways of segmenting both post email and pre email. Just kind of walk us through some of the strategies that you’re using to segment and follow up effectively.

Kristian: Yeah. So, before I start on this, I can say a bit about how we collect leads.

Chris Davis: Okay.

Kristian: Because I think that’s very relevant for this.

Chris Davis: Okay.

Kristian: So we have a blog where we have counting up rates, then we have [00:08:30] e-books, and lead magnets. And what we usually did was that with our e-books and lead magnets we asked for name, email, what kind of company it is, and how many employees the company has, which we use in our leads store. And on our blog, we have these counting up rates, where we have written a blog post and then you can download and addition to that blog post. And we only ask for the email, which was nice. We got [00:09:00] a lot of emails. But it was difficult for us to convert those emails.

Our original plan was to have, like, a welcome flow, which we said, “Okay, to send you relevant emails, we want you to say are you in the eCommerce, are you assess, are you a beginner to magazine, an agency, or another thing? That worked okay, but [00:09:30] it’s difficult to have people … Like, first they give you the email, then they give you another email that has a bigger [inaudible 00:09:35]. It’s almost too much.

Chris Davis: Right, and Kristian, I have to stop you here because you’ve already dropped so much knowledge. And there’s two things I want to make sure people don’t miss. One is you talked about the difficulty of converting content upgrades to actual customers. And I just want to highlight that because [00:10:00] a lot of times I see it. It’s like an epidemic. I get it. Lack of understanding of proper strategy and execution leads you to just do errant behavior. You know? That results in marketing, so content upgrades are the hot thing. Now I’ve got a blog post, content upgrade, content upgrade, content upgrade. Now we’re seeing there’s more to it than that, right?

Kristian: Yes.

Chris Davis: Then you also mentioned, you’re not always going to get people to click on that email after you’ve already asked them for their email. [00:10:30] So, you’ve asked them for something, sent them something, and them to do another thing. So I just wanted to kind of highlight those two things. I want you to keep going, but just put a market there for the listeners to know that if you’re doing those things, just know it’s not wrong. It just needs some optimization.

Kristian: Yeah. Exactly, exactly. So yeah, we had to fix that. So when people sign up now, we ask them to … We actually ask them are you an eCommerce, are you an agency, [00:11:00] so on. So I have to take a decision at that point, and then we can send relevant emails. That’s actually helped our conversion a lot. I know people might think, “Okay people only sign up to get this content upgrade and then they don’t want anymore emails from you.” That might be a part of the truth, but I believe that if you sent relevant emails, they will open it. For us, [00:11:30] an eCommerce store, we try to pitch Sleeknote in the long run, but if you’re an agency, actually our goal is not to sell our product, our goal is to establish a partnership.

Chris Davis: Right.

Kristian: It’s completely different emails.

Chris Davis: Yeah. Nice. What I like, it seems like a small tweak, but it was huge. You took that segmentation that was happening post email address, and just put it on the front end.

Kristian: [00:12:00] Exactly.

Chris Davis: And that puts you in a position to be a lot more personalized and targeted.

Kristian: Exactly. And the fun thing is our conversion rate actually increased a bit.

Chris Davis: Wow.

Kristian: Even though we forecasted that it would drop one person to two person, or so. Actually it’s not a big question we ask people about, it’s just, “What category are you in?” It’s been great for us.

Chris Davis: Yeah [00:12:30] and that’s another … Oh Kristian you’ve got me going now. That’s another good point. Because for a long time it was taboo to ask for more than name and email. It was like, “Don’t ask for anything else. You’re conversions will drop. They’ll be annihilated.” But there’s a way to do it, right? If you already have, like in your case, I assume there’s a radio button, right?

Kristian: Yeah.

Chris Davis: A radio button drop down, and the answers … The selection is already there and all I had [00:13:00] to do is click a button. I would click a button faster than I would type letters. Right? So it takes some thought. Sometimes if we sit down and think things through, we’ll say, “Oh wait a minute, that won’t hurt me.” And if it did … Kristian let’s just say it did hurt a little bit and your numbers dropped. Your conversion rate though on those leads so you could segment early is going to be much higher than the ones who have the question mark coming in, right?

Kristian: [00:13:30] Exactly. They probably wouldn’t be relevant anyway if they’re not able to, or don’t want to say what kind of company they are, and like you say, I will do it myself. I want relevant emails, I don’t want these mass communication emails. If I’m a beginner, I want a lot of value, I want a lot of blog posts, I want a lot of e-books, so on. If I’m an eCommerce, I want a lot of use cases [00:14:00] on eCommerce stores that use Sleeknote. I don’t want [cess 00:14:04] companies and so on.

Chris Davis: Yeah, that’s huge. When I look at it at a bird’s eye, it also speaks to your content, right? Because for me to even want more I would have to had consumed something of value. It’s not like strangers are just going there saying, “Hey I’m an eCommerce user. Help me.” [00:14:30] You’ve got some attraction and value added through content that’s saying, “Okay, I like this company. I want to learn more here, so I am.”

Kristian: Exactly.

Chris Davis: Yeah. All right. Kristian, tell us a little bit about your lead scoring strategy. We don’t get to talk about lead scoring far enough on the podcast, so I was excited when you told me you guys were using it as a segmentation strategy. Tell us about how you’re leveraging ActiveCampaign’s lead scoring.

Kristian: [00:15:00] Yeah, so actually when we started with ActiveCampaign, the reason was that you had a combination of CRM and email, which was so important for us. So today we score all our leads on a lot of things. We do modern graphic things, like, okay where are they based? Are they US, Europe, so on. We have some data on them. Which lead’s easiest for us to convert. [00:15:30] Then we give points on the different categories that we just talked about before. We do actions on our website.

Let’s say a person has been looking at our pricing plan, they’re probably more a normal lead than if they only had been looking at our block. And actually allows us to do a bit of manual storing. So sometimes we just go into [00:16:00] our lead’s companies they’re working for, give a fast scroll.

Chris Davis: Oh nice.

Kristian: So it could be 10 points, 12 points, so on. When they reach a certain score, they go to another state in our MCM system, where our inbound sales team will reach out to them because they have showed so many signals that they are actually interested in Sleeknote.

Chris Davis: I love it.

Kristian: [00:16:30] So that’s basically how we do it.

Chris Davis: Yeah, and how have you seen the close rate on leads that the sales team reaches out to at the right time?

Kristian: Surprisingly good actually. I’m not saying that we convert a higher percentage but some of those companies that we converted are major companies. Big companies. And even better, it can … [00:17:00] When we are doing paid campaigns and so on, what we usually would see is okay, how many downloaded how much it would pay to download? Now we can also see what is the quality of those who downloaded this? And we have to full funnel this. So yeah it’s been working quite well.

Chris Davis: And, like everything, it’s a work in progress. Right? [00:17:30] You’re always optimizing. You’re always identifying, hey that ad performed well or that channel performed better, and making your decisions off of that. So it’s really … I mean the goal for every business is just that you guys provide a tool that helps you do it easier, is to know who you’re talking to.

Kristian: Exactly.

Chris Davis: Right? Know who you’re talking to and know the value to the person you’re talking to. Know what’s valuable [00:18:00] to them.

Kristian: Exactly. For our inbound sales team, it’s so great. They can see okay why did they sign up? What have they been looking at? If they’re like, read an e-book, that could be a good angle to start the call. How did you like it? Any strand that you liked in particular? So on. And then they can build on.

Chris Davis: Yeah, and what I like about eCommerce, too, is that if it’s like a traditional blog or a website, [00:18:30] sometimes it’s harder to tell what they’re interested in based on the pages they visit. Because a lot of people, unless they’ve been blogging for a while, they don’t even know to categorize their blogs. They don’t know how to properly set up their site so that a page visit truly does show interest. Right?

Kristian: Yeah that’s true.

Chris Davis: If I’m all over the place and my categories are mixed, I can say, “Oh they visited these three blog pages, but I have no idea what that means.” Whereas with an eCommerce store, [00:19:00] that’s … That part is done for you because you have products. So if someone visited that product page, you know they’re interested or at least they’re showing a signal that they’re interested in that product.

Now you couple your eCommerce store with blog posts on that product, now you’ve got other indicators that they’re interested in that product. And you’re tracking it all in ActiveCampaign using lead scoring.

Kristian: Exactly, and when they reach [00:19:30] a certain score or showed some kind of signal, if I was an eCommerce, I would of course send a newsletter with that kind of products.

Chris Davis: Oh, right. I’m thinking about my buying behavior and honestly, if I’m going to an eCommerce store and every time I go to the site it seems to be appealing more and more to me, because a platform like Sleeknote let’s you say, ” [00:20:00] Hey they visited this product page. When they come back don’t show them this. Show them something about that product.” The chances that I would opt in, and of course if it’s like a percentage off for my email address, the chances are very high that I opt in. Right?

Kristian: Yeah.

Chris Davis: Then if you start marketing to me based on the behavior that you’ve witnessed, that’s not obtrusive at all to me in my inbox. I’m like, “Oh, thank you.” Right? Like I would have missed this. [00:20:30] I didn’t know this was on sale today.

Kristian: And I figure, that’s like … The way, I at least, think you should think ActiveCampaign … You should look at all these personalization things. Like with email flows, we have also integrated ActiveCampaign with Facebook, so when we sent an email in the flow, we sent the same message on Facebook. [crosstalk 00:20:54]

Chris Davis: Oh, beautiful.

Kristian: Yeah.

Chris Davis: Wow. You know [00:21:00] what? Kristian, I’m glad we’re recording this, because you’re talking about synchronized marketing.

Kristian: Exactly.

Chris Davis: Right? Don’t think that just because maybe they didn’t open or click on the email that wasn’t a valuable message to them.

Kristian: Exactly.

Chris Davis: Wow. Nice.

Kristian: And that has actually worked way better than I expected. I thought it would be like, “Oh, if I don’t click on this email, I don’t want to see a Facebook app.” [00:21:30] Actually we see a lot of people click on the Facebook apps and then convert into the goal we want to convert them to.

Chris Davis: Wow. Man, that’s nice. All right, tell me just a little bit more. I think it’s kind of … One of the things I feel like our audience understands, or new users at least, the focus is segmentation, like after you get the email address, right? Whether they’re using a tag, custom [00:22:00] field list, and just kind of trying to organize the contacts. Let’s spend a little bit of time before I have to go, about before you know who they are. I know we mentioned product pages, page visits, and all of that, but you guys have a lot of triggers that help identify, or at least put you in a place where you can more readily and easily identify the user before you even … The user’s preference, or the visitor’s preference, before you even know who they are. Let’s talk a little bit about the pre- [00:22:30] knowledge of your email.

Kristian: Yeah. So again, another use case that so good with this [ETM 00:22:41] thing is actually something we use ourself. On Google Adwords you can pay them a lot of different words and you will always have a different angle on your ad that just fits that search query. What if when someone searched for something, you have an [00:23:00] ad that saves what they search for? And when they click on it, you also show an on-site message with that exact message.

Chris Davis: Right, right.

Kristian: Then you actually have the reason of intent before they visit the website and you can show something that fits to that. And even better connected with … Co-connected with ActiveCampaign and [00:23:30] say, if someone signed up with this intent, you would send a message that fits that. A Facebook ad, whatever.

Chris Davis: Yeah. It’s … You’re reassuring them along the journey. Right?

Kristian: Yeah.

Chris Davis: And I know, all of the business owners listening to this are familiar with this feeling. You start a business. You’re doing stuff and you just hope that it’s right. Right?

Kristian: Yeah.

Chris Davis: And a lot of times it is right, but since you’ve never [00:24:00] gone through the process before, you’re just a little shaky. Sometimes all it takes is for somebody to say, “Oh yeah. Keep doing that.” You know, you’re going to have to do that for a few months, and then you’ll see results, and that’s it. Most people don’t have that reassurance so they quit. They stop doing the right thing too early because it’s new and they weren’t familiar with the process.

Well the same is for marketing. In the example that you’re talking about is, “I got your initial attention with this Google ad.” Or, [00:24:30] you went to search and you saw my ad. Then you clicked on my ad. Let me reassure you, because you are down the right path for the answer. So you don’t import. Let me reassure you by showing you that I know what you searched for in a way that’s not big brotherish, but in a way that’s like, “Hey, since you had a question about this, try this.”

Kristian: Exactly.

Chris Davis: And all the way along that marketing journey, we’re just using what we can to really reassure. Like, “Hey, [00:25:00] you’re in the right place, right time, right website. We have the right result for you.”

Kristian: Yeah. Exactly. We are what you’re looking for. That’s why you have to show … And you can show it in so many different ways, like I said, without being creepy. So let’s say you search for a guitar. Then I would show maybe a guide on how to set up new strings or something like [00:25:30] that. And then you would probably open that because you would like to have guide, or you could opt in to get it, you would also ask for email, move them to ActiveCampaign, keep on showing the same message. Keep on … Yeah. I think you get it. You get it now.

Chris Davis: Yeah. Absolutely. Now when it comes to eCommerce platforms, Sleeknote, you all will integrate with any eCommerce platform, right?

Kristian: [00:26:00] Yeah. That’s right.

Chris Davis: Great, because I know that’s a big thing for people with [inaudible 00:26:07]. “How do I capture leads?” Then it’s nice that you also integrate with ActiveCampaign so you provide that path from eCommerce to ActiveCampaign for the follow-up marketing. Now you did say … So, I’d imagine installing Sleeknote you … When it’s on there, when it’s on the site, you’ve got the site tracking activated [00:26:30] as well as all of the features, right, for that website. So you can start seeing what pages they visit and trigger pop ups based on that, right?

Kristian: Exactly, exactly.

Chris Davis: Nice. So I’m going to put you on the spot here, Kristian, as we close out. I’ve actually got two questions. One is what’s next for Sleeknote?

Kristian: Yeah. We are working on something called a SleekBot. We had this thing called a [inaudible 00:26:56], where the team went together and worked on this SleekBot. And it’s actually [00:27:00] a … You could call it some kind of FAQ, but for mobile. In the bottom, if you’re on an eCommerce page, in the bottom of the screen you would have this small teeter thing. You’re looking for help on anything, and then you could click there and you can see a lot of preset questions, frequently asked questions. Then you can, instead of [00:27:30] browsing around on a mobile page where you see it, you can just see it directly in the spot. Again to make the mobile experience better for both the user and for the store.

Chris Davis: Yeah, and I’d imagine, based on what they click on that Bot, you guys are tracking that as well?

Kristian: Exactly, but it’s still in the beta phase so it’s something [00:28:00] we’re working on.

Chris Davis: Okay.

Kristian: Our goal with it is also that you can collect email addresses with it.

Chris Davis: Yeah. Good stuff. My final question is, for those listening that say, “Okay, I want to check out Sleeknote. I’m using ActiveCampaign,” what can you give them as a quick win when they first are looking to get started with Sleeknote and ActiveCampaign?

Kristian: Yeah. I would actually test [00:28:30] the segmentation, if you’re set up for that. Otherwise, I would … The important thing is that you sent the right information from the start. So you can also be ready to sign up. Then you’re sent to ActiveCampaign and you are site tracking, we will keep following that. So we sent the pre-sign up source. And to keep following the path with ActiveCampaign.

Chris Davis: [00:29:00] Yeah, nice, because it’s … I mean, these are all tools, right? ActiveCampaign is a tool. Sleeknote is a tool. And the most important part in any tool is understanding what you’re trying to accomplish. Right?

Kristian: Exactly.

Chris Davis: And for businesses, what we’re trying to accomplish could be oversimplified. I want to sell more. Okay, everybody wants to sell more. But to who? I want to sell more to young adults between 25 and 35. Okay, I want to sell more to young adults [00:29:30] between 25 and 35 that like shoes. And in fact, they like boots. Right? Now with that being said, if I know that, when I sign up, that path is going to be a lot easier. I know what to name my list, I know what my first notification, my first on-site message from Sleeknote is going to be catered to me, right?

Kristian: Exactly.

Chris Davis: Then build out from there.

Kristian: Another quick thing [00:30:00] is that if you have execute pain and you sign up for Sleeknote, you should execute your email source primers if you’re trying to collect leads. But you should then create another SleekBot where you try to sell something or get them a free guide or something. Because you have their email, you don’t need that. You would only annoy them if you ask for it but you could give them some value and you could say because you are loyal email subscriber, we give you this and it’s for you only.

Chris Davis: Yeah. [00:30:30] That’s a great point because then you could have your pop-up and the button could even go just to a download. And it’s not like they could share the pop-up. You could say go to this site and click on the pop-up. Because if somebody else goes to the site, they’re going to see something different.

Kristian: Exactly and it’s like one of the most common things I see is that I get a newsletter and I click on it and then they ask for my email. It’s like, “Come on.”

Chris Davis: Right. [00:31:00] You know what that’s like, Kristian, I tell people all the time if you’re going to capture the information, use the information. That’s the key to personalization.

Kristian: Exactly.

Chris Davis: Anyway.

Kristian: [inaudible 00:31:11].

Chris Davis: You’re right, but if I don’t want … If every time I saw you, I was like, “Hey, what’s your name, Kristian?” Or I say, “Hey, what’s your name again?” And you had to tell me, just as human beings, I would avoid you or you would avoid me, and say, “Oh, there’s that guy who can’t remember my name.” People [00:31:30] are the same way. Once you have their information, don’t ask for it again.

Kristian: [inaudible 00:31:35] struggle to move visitors through their entire journey, buyer journey, so would I start over when you already have their email? Don’t start over.

Chris Davis: Yeah, it’s forward progress, man. I liken it to football, American football, it’s like, “Don’t go back. Only penalties and bad plays take you backward. By any means, whether it’s one yard, 10, 20, 30, keep moving [00:32:00] them forward.”

Kristian: Exactly.

Chris Davis: Great. Well, Kristian, I want to thank you, man, for coming onto the podcast, giving us some insight about Sleeknote and some strategies. I’m really excited and I’m thankful that you were open to this, man.

Kristian: Yeah, thanks for having me Chris. It’s been a pleasure to be on.

Chris Davis: Yes, yes, it’s been great, and we look forward, man, I look forward to what you’re doing with Sleeknote here, with the bot updates. Yeah, keep crushing it, man.

Kristian: [00:32:30] Yeah. Thanks.

Chris Davis: Thank you for listening to this episode of the ActiveCampaign podcast. I hope you enjoyed and understood the segmentation strategies revealed by Kristian. It goes without saying now, in order to be effective in your marketing online, your digital marketing, your funnel, whatever you want to call it, in order to be effective, you have to know who [00:33:00] you’re talking to, you have to know their interests. The earlier you can segment, the earlier you can identify what someone is interested in, the earlier you can position yourself to win. That’s what it’s all about, we want to emulate the personalized, human experience with technology, not replace it or remove, and Sleeknote is a great application to help you, to aid you in doing that.

There’s one thing I wanted to note. I know we talked [00:33:30] a lot about eCommerce users in this podcast, but Sleeknote is a platform that can be installed on website. It’s installed as very similar to how you install web tracking for ActiveCampaign. I just wanted to mention that because it’s good that you target a market as they have with eCommerce, but it’s also important to note that you can use it outside of that and get the same results.

It’s all about segmentation, my friends. If you have not subscribed to the ActiveCampaign podcast, [00:34:00] this is your official invitation from my mouth to your ears. I would love for you to use your fingers and go and hit subscribe. We’re in iTunes, Google Play, Stitcher Radio, SoundCloud, any mobile podcasting application you can search for the ActiveCampaign podcast and find us. If you have not given us a review and you’re enjoying these podcasts, please do so. Just go into your application and hit five stars. It’s very simple to do. If you want [00:34:30] to go the extra mile, which I would greatly appreciate it, leave a review as well.

If you’re stuck, if you’re just getting started with ActiveCampaign or you’re an experienced user and you’re stuck, you’ve hit a wall, don’t stand … You’re not on time-out, don’t stand looking at the wall, okay? Come get help. We have personal help ready for you. There is someone on our success team awaiting you to schedule a call and talk to them about your business and ActiveCampaign. You can schedule that one-on-one call [00:35:00] at ActiveCampaign.com/training, or if you like the more self-guided approach, feel free, ActiveCampaign.com/learn is the education center where you have blogs, videos, webinars, the podcast, et cetera. We are here to help you succeed by any means necessary. This is the ActiveCampaign podcast, the small business podcast to help you scale and propel your business with automation. [00:35:30] I will see you on the next episode.

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