Episode 49: From Musician to Marketer with David Paige

Episode 49: From Musician to Marketer with David Paige

David Paige became interested in digital marketing as a musician. Now he's applying his knowledge to the small business space.


David Paige is a musician as well as the marketing director at Pathways to Successful Living, a business offering a series of educational seminars on leadership development, communication, and more. Learn how he’s using email automation as a supplement to the word-of-mouth marketing that has kept Pathways to Successful Living in business since 1984. Rather than starting from scratch with a new marketing strategy, David is using the digital marketing tactics he learned from his music career to enhance the processes that Pathways to Successful Living already has in place.
Visit PathwaysSeminars.com to enroll in the free online Discover Your Dreams workshop.
Learn more about David’s music at DavidPaigeMusic.com.
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Chris Davis: Welcome to another episode of the Active Campaign podcast. I’m Chris Davis, and I have with [00:00:30] me today David Paige, musician turned marketer of his family’s business. You’re in for a real treat because David is a prime example of an approach to automating your business that I often talk about. It’s the approach of not replacing, but adding. Not replacing people or things that you’re doing, but using automation as a supplement [00:01:00] and aid to extend the processes and the things that people in your corporation or company are currently doing to get more. You’ll get more out of your people, you’ll get more value, and essentially you’ll have a bigger impact and make more revenue.
Without further ado, let’s jump right into the podcast. David, welcome to the podcast. How are you doing?
David Paige: I’m good. Thanks for having me on.
Chris Davis: Yeah, yeah David it’s [00:01:30] … This one is going to be fun because you’ve got not only an interesting background story, but you also have a very, I would say common, common need as far as the small business that you’re working with. The need for automation and a very unique approach to it, or I should say creative approach, but overall it’s effective. David, tell us a little bit about your backstory.
David Paige: Sure. I am a musician. [00:02:00] I’ve been passionate about music and performing, and writing music, and touring for years. Back when I was in high school I really started getting into that. I kind of accidentally wrote my first song and stumbled into the world of music, and kind of fell in love with that. As I got older and really wanted to start taking music serious as a possible career path, [00:02:30] I realized that nobody outside of my circle of friends knew about my music. So tried to figure out how to make that happen. Had some unsuccessful tours and some accidentally successful tours. Then as I wanted to continue to get better, I started doing some research on how do I better market my brand. When I did that, I kind of stumbled into … I [00:03:00] do a lot of stumbling, kind of stumbled into this idea of a sales funnel.
As a musician, as a creative I should say, as a creative, we spend so much time focusing on our art, on our craft, on whatever it is that we’re creating. It’s rare that people stop us and be like hey, these are some really important business things you need to know. So I kind [00:03:30] of accidentally stumbled into that when I was trying to figure out what wasn’t working for me, and realized that this idea of a sales funnel, giving away something for free, and then setting up an automated email response series, could potentially work for a musician as well. So I first started getting into email automation, not necessarily marketing automation because I wasn’t, I didn’t know about Active Campaign at that time.
Chris Davis: [00:04:00] Great, and thank you for the distinction between the two because they are different.
David Paige: Yes, they are very different. I’m finding that out more and more every day. But I started off with email automation. I was using A Weber, and had like followed the series of this one music marketing guru type person and was seeing some results. I was pretty excited about that. Then last [00:04:30] year, well I’m going to rewind to about this time last year my wife was eight months pregnant and we were looking to make some changes because I wanted to be home with her. I wanted to be home to be with our son, who was born in January. I wanted to make some real changes [00:05:00] with where I was going to be for the most part. I wanted to be home. One of the things that I saw was that my mother’s business was really struggling with marketing. That was something that I had spent all of this time learning about and researching, and developing, and getting better at, so I created a role that had never existed [00:05:30] at my mom’s business. I’m now the Marketing Director at Pathways to Successful Living.
Chris Davis: There it is. Beautiful. You know what I like, first off there’s a lot of things that I like about your story, but one of the things that are glaring to me, or one of the things that’s glaring to me, is that you learned marketing email automation in one space, and you were able to apply it to another space.
David Paige: Yeah.
Chris Davis: Right, and I think that speaks to the [00:06:00] creative. That’s the creative side, the creative nature to you. In that David, I would also say you very rarely find creatives that can navigate between the left and right side of their brain, the creative and the analytical. Whenever you see it, I always like to highlight that as it’s unique to an individual because there are a lot of musicians that have no clue. They just hire PR agencies, or they have an agent, and it’s just a box [00:06:30] checked, and they’re just crossing their fingers hoping that marketing is being done, and they just perform.
David Paige: Yeah, exactly.
Chris Davis: Great, great. Tell us a little bit about your mom’s business. You said it was Pathways?
David Paige: Yeah. It’s called Pathways to Successful Living. This is a business that my parents started in 1984.
Chris Davis: Oh wow.
David Paige: For what is that, I’m bad at math, 30 something years [00:07:00] it has been completely through word of mouth. Every single grad who’s come through our doors, every single student that has come through our doors and has graduated our program, came because someone else they knew attended the seminar and was like, “Hey I got a lot out of this. This is something that was really cool. You should come check this out.” In all these years that we’ve been doing this, 30 plus years, [00:07:30] we’ve had over 40,000 people graduate from our programs.
Chris Davis: Wow. Now these are, this is targeted for college graduates right?
David Paige: Not necessarily, no. It’s social and emotional education, leadership development, communication tools, ways for people to become more effective in their lives so that they can have more of what they want and less of what they don’t want.
Chris Davis: I got you, just how to be successful [00:08:00] in life as a person and professional. Okay.
David Paige: Yeah, and we’ve had, I think the youngest who’s ever been through our class was like, I want to say it’s either 9 or 11. Then we’ve had people who are in their 60s, 70s, 80s come through.
Chris Davis: Wow.
David Paige: Every single class is as diverse as the next.
Chris Davis: Oh man, that is great. Such a noble effort. I would say this is some of the skills, [00:08:30] these are a lot of the skills that you do not just automatically pick up through schooling.
David Paige: No, absolutely not.
Chris Davis: Right, you just don’t develop them. Hey mom I got an A in leadership. It just doesn’t happen.
David Paige: Well I intended when I was, I first attended when I was 13. I would say that a lot of what led to my success as a musician, because having a full-time career in music as [00:09:00] an independent artist … I wasn’t signed to a label. I was doing this 100% on my own. I’ve hired PR before, and I’ve had a manager, and we’ve done a lot of things, but I’ve been able to create the success I’ve been able to create in my music career, which is still going. i am still performing and still writing, and still releasing music.
Chris Davis: That’s good.
David Paige: I’ve been able to do all of that because of the skills and the tools that I learned through Pathways.
Chris Davis: [00:09:30] Wow.
David Paige: It’s really cool. Like I said, I’ve been involved with that since I was 13 years old. To be able to come in and be able to make the difference that I’ve made feels really good.
Chris Davis: Great. So walk us through, walk us through the process. I know you said for the last 30 plus years or so it’s exclusively word of mouth, which like you said the business was started in [00:10:00] 1984. Word of mouth marketing was huge back then. That was the primary means, especially if you didn’t have the big budget for the commercials, infomercials, billboards, things of that nature, Yellow Pages ads back then. Having a valuable service was a requirement. There was no way for you to game system, or pay for engagement back then. You had to have a true [00:10:30] value proposition to get people’s mouths bumping up and down and speaking positively about what you were doing. Of course, your family has been able to do that. Now, enter in David, you’re looking at what’s the current process. This is before you started implementing automation. Just kind of walk us through what that process was like.
David Paige: First off, what I will say is that I haven’t done a ton to reinvent the wheel.
Chris Davis: [00:11:00] Nice.
David Paige: I feel like that’s one of the biggest mistakes that people make when they’re starting to look at automation. Say oh look at all these cool new tools that we have, I’m going to try this, this, this and this, and it’s totally completely different from the way that they have been marketing their business, or at least going through their steps of how they effectively run their business thus far.
Chris Davis: Yeah.
David Paige: So I actually [00:11:30] have not done a whole lot with the onboarding process, so from when people find out about us through the time they go through our first basic seminar. All I’ve done is basically create an automation that has a few emails in it that remind them that their seminar is coming up and here’s some of the information that you’ll need. All of that used to just be sent manually by our office admin. [00:12:00] She’d be sending out, if we have 50 people in the class, that’s 50 customized emails that she’s sending out. She’s got to have their payment information, like you’ve paid this much, this is your balance. You’ve picked this date for your class. Your name is this.
Chris Davis: Wow.
David Paige: That’s done now-
Chris Davis: I just want to pause right there. It’s funny David, every time I interview or just talk to somebody, they always say [00:12:30] well you know I’m just doing this, or it’s a simple automation. In my mind, I’m like but that’s the best. Whenever someone says it’s just, it catches my attention because when you say it’s just your understand, there’s more that’s going on. In that, you’re also stating the automation isn’t doing everything. I’m not trying to automate everything. What I like about the approach thus far is you could have went all gun ho. I’ve seen [00:13:00] it. You say hey listen, I’ve been using all these tools, just use all of them, growth, growth, money, but you didn’t. You took a very meticulous approach and said let me identify where the best addition, not replacement. Where can I add automation as an addition. How can I supplement what’s already working. If it does replace something, so be it, but that’s not my goal. Where can I, what can I, what point can I implement this and become more [00:13:30] efficient for the business sake.
David Paige: Now, that’s just for prior to attending the basic class. What I’m so excited about is all of the stuff that I’ve created that comes after someone attends basic.
Chris Davis: Okay, great. So up into this point they heard about it, I’d imagine they can now go to a website and fill out a form to express their interest.
David Paige: Yes. Well actually-
Chris Davis: From there- Okay.
David Paige: Well actually the only form that we have … We have two forms on our [00:14:00] website. One is an application to whichever course it is that you’d like to attend. The other form is we do, this year we started offering a free online workshop. We call it the Discover Your Dreams workshop. People can come on, it’s an hour long, it’s free. When they come to this program, there’s an offer for a discount for our basic course.
Chris Davis: Wow.
David Paige: That’s one of the automations that I created is [00:14:30] the nurture series if they’ve attended the webinar, but they haven’t gone on to enroll in basic. Here’s I think like three or four emails that kind of give them a little bit of a taste of what we do and offer, there’s a little enroll now button at the bottom. Nothing crazy, but something to at least continue to stay in touch with these people because otherwise that gets really tough. Then [00:15:00] something else that’s kind of incorporated in this are internal notifications to our sales rep. Marci is our Basic Enrollment Director. She gets an internal notification once someone has completed this nurture series. Then she calls and follows up with them.
Chris Davis: Nice. Then at that point I’d imagine she’s calling to see if they would like to enroll in [00:15:30] basic, which is the online portion right?
David Paige: Yes, which is in person.
Chris Davis: Oh that’s in person. I’m sorry.
David Paige: Yes, basic is in person.
Chris Davis: I got it. So they finished … Okay at this point have they gone through the online course?
David Paige: Yeah.
Chris Davis: Oh, beautiful. So you’ve added, now this is an addition to you. Prior to this, they’ve submitted their application, there was an application review process. You set it up to where this is, you have been approved, or accepted, whatever the case is, and [00:16:00] here’s your seminar, here’s the date they attend.
David Paige: Exactly.
Chris Davis: Now you’re saying we’ve added an additional piece to our marketing now that we have more power, more brain power, David’s here, and you’re using the online course.
David Paige: Yes.
Chris Davis: I see this as a huge value proposition because there may be some that perhaps are restricted by time and location, and some may just be on the edge. Now they can experience it in their own leisure.
David Paige: Exactly.
Chris Davis: [00:16:30] Then afterwards the person call.
David Paige: Well actually those are live, so there is a time based element to it still. But we do have, actually if someone registers for the online workshop, the first email that comes out sends them the replay link.
Chris Davis: Got you.
David Paige: So they could watch it at another time if they wanted.
Chris Davis: Yeah.
David Paige: Of course, when they do so a tag is added and I am notified that they’ve watched that.
Chris Davis: [00:17:00] Right. Of course, but at this point you’ve got a means of providing value more dynamically.
David Paige: Yes.
Chris Davis: That’s not restricted to a geographic location. It’s got some time flexibility in there. Now, instead of just saying okay we got it, online course, you have a nurture series prior to say, or I should say the nurture series is on the completion of it. It invites them, hey listen, did you [00:17:30] like this? You’ll love the live event.
David Paige: Exactly.
Chris Davis: In person we’d love to shake your hand, X, Y, Z. Not only that, you couple that with the phone calls, so a personal phone call from Marci to follow up and just see where they’re at and if they liked it to move forward.
David Paige: Yeah. All of that leads them into the basic course. Throughout the years we have had, I mean the people who go to … Once [00:18:00] someone attends our basic class, it’s approximately 50% that will go on to our advanced course.
Chris Davis: Nice.
David Paige: That’s huge.
Chris Davis: Nice.
David Paige: However, I would say about a third of those people who sign up at the course, they haven’t necessarily decided when they would like to go, so we call those people. They’ve signed up for no date, and so these people live in no date land.
Chris Davis: [00:18:30] No one should live in no date land.
David Paige: No one should live in no date land. Part of the problem is when you have that many people coming through the class, that many people going on to the next course, we only have one office admin and she can only do so many things. She is juggling a ton. People get lost in no date land for a long time. What’s supposed to happen is within [00:19:00] 30 days of them attending basic, they have 30 days to pick their date. They finish basic, they move on, they’ve signed up, they have no date, they have 30 days to pick their date and still get their discount that they received for signing up at the class. Does that make sense?
Chris Davis: Yeah, that makes sense.
David Paige: Cool.
Chris Davis: All right, great.
David Paige: Part of the problem is that we just don’t have the manpower at our company. It’s my mom, Angel, who is our office [00:19:30] admin, Marci, who is our Basic Enrollment Director, my wife who does all of the staffing and volunteer directing, and then myself who is in marketing. We have a very, very skeleton staff. With that, in order to have people not fall through the cracks, things needed to be automated, but we just didn’t have the tools for [00:20:00] that. Now what happens is if someone signs up and they haven’t picked a date, I drop them into the no date automation, which reminds them every week that they have X amount of days left to select their date.
Chris Davis: Wow.
David Paige: Now I’m providing this value that we weren’t, we just didn’t have … We wanted to be able to provide that, and here’s a reminder so you don’t lose your discount. That’s a huge email to receive. Thank you so much for that. But unfortunately, [00:20:30] we just didn’t have the ability to follow up with every single person who didn’t pick a date.
Chris Davis: Yeah, and you’re extending the capabilities. Instead of saying hey Marci you’re not doing enough, instead of overworking Marci, you extend her capabilities and it has the exact opposite effect. Now Marci can do more. She can be more effective with following up.
David Paige: Yeah. I’m super excited about the no date [00:21:00] automations. We have a basic course, advanced, leadership, and we have a couples course as well.
Chris Davis: Great.
David Paige: Each one of these I was able to copy automation, and then go in and obviously the emails have to be different, and we need the internal notifications to say different things, but a lot of that is easily just tweaked.
Chris Davis: That’s it.
David Paige: It doesn’t have to be this whole [00:21:30] brand new thing.
Chris Davis: Well that’s the thing. David, oh man I can’t tell you how much I’m enjoying this. That’s the, I try to tell people if you don’t have to start from scratch, never start from scratch. But if you do have to start from scratch, do it once, one time. There is no reason anybody should be continually starting from scratch when they’re creating their marketing. Maybe you start with a template that’s external and you modify and you adjust, but like you, you had something that was working. I’m sure the first time [00:22:00] you built out the funnel for basic or advanced, that was as close to scratch as it got, but you didn’t settle for that.
You said well hey listen, this is good. You mentioned it earlier, why reinvent the wheel and try to do a whole new automation. Let me just copy this automation and then tweak it for the couples. Oh, well let me copy this and tweak it for leadership. It helps you move faster, so although Active Campaign is very intuitive, you as a creative and someone who is thinking [00:22:30] beyond the basics and thinking further, you’re able to get even more out of it because now you’re leveraging the work that you’ve already done and you’re able to move a lot faster with your execution and implementation.
David Paige: Yes.
Chris Davis: Great. Tell me this, are you … At the entry point into your funnel or whatnot, how are you managing that? Are you using the DOCRM, or are you using tags? What are you doing to manage [00:23:00] the contact relationship?
David Paige: Both. I absolutely use the DOCRM when someone registers for the Discover Your Dreams workshop. That happens through Webinar Jam. That’s what we’re using right now for our webinar service. Lucky for us, actually not lucky for us, we chose it because it integrates with [00:23:30] Active Campaign. We did that so when someone registers a tag is added to them. When that tag is added that they registered for the DYD workshop, which everyone internally knows what that means, when that tag is added there’s an automation. I have deal creation automations so that all I have to do is add the right tag and [00:24:00] the correct deal is automatically created.
Chris Davis: Beautiful.
David Paige: Which I love so much.
Chris Davis: You know what, it’s so simple, but as you’re saying it I’m just getting closer and closer to the edge of my seat because I’m like please be using the deal creation action, please be using the deal creation action.
David Paige: Absolutely.
Chris Davis: Here’s why I like it. Now it doesn’t matter how the tag is applied. It could be through Webinar Jam, or maybe somebody [00:24:30] has reached out to you all and said hey I would like, maybe the information was taken in over the phone or whatnot, all you have to do is add a tag to their record and then it automatically creates the deal as well.
David Paige: Exactly.
Chris Davis: Having that automation, that functional automation, man it’s just … I love it David. Okay, continue.
David Paige: It’s so good. I actually have an automation set up for pretty much every step in our deal creation, in our [00:25:00] pipeline. Each stage there’s registered for the webinar, and then they automatically will shuffle into, once they’ve watched it or watched the replay, they shuffle into the next stage, which is watched the replay, or watched the webinar.
Chris Davis: Right. You know what David, how did I miss this? How did I miss this?
David Paige: Because we didn’t talk about deals yet.
Chris Davis: [00:25:30] As I sit here, I’ve used our deals CRM for so many applications, but I’m just now realizing I have not used it for a webinar process to show who’s registered, who’s watched, who didn’t show. Because that’s the beauty of the deals CRM right, besides being able to manage the contact relationship, is it’s very visual.
David Paige: I love that.
Chris Davis: You can just get a quick snapshot of where everybody is at.
David Paige: Actually the thing that … I don’t need to see whether or not they [00:26:00] watched the webinar because Active Campaign takes care of that for me. They get the right tab based on what their action is over on Webinar Jam.
Chris Davis: Yes.
David Paige: Then my nurture sequence that we talked about earlier, there’s three introductory emails. I have if-else’s to separate people. If they stayed the entire time, they get email 1A. [00:26:30] If they left early and missed our, they left before the 45 minute mark, which is when we start transitioning into the offer for basic, then they get 1B, which has most of the same information worded slightly different to show that I care enough to know that they left early. Then there’s 1C, which is hey it looks like you might have missed our webinar. I didn’t see your name in the chat room. Maybe [00:27:00] you missed it, maybe you were watching it with a friend, wanted to just check in with you and whatever, so that’s 1C. Then all of those now funnel down to two. It’s the same, they all go to the same second email.
Chris Davis: Yeah. Wow, great.
David Paige: So that’s pretty cool. I like that. But then the thing that I really like is that I use the deals CRM, the stages are my trigger points, so those trigger different automations. [00:27:30] When I drag someone from watched the webinar, watched the webinar is literally just a holding tank so that I can still be a little bit in control here. I don’t want them receiving something they’re not supposed to receive. I’ll be able to be like okay they either enrolled in the middle of the night and obviously Webinar Jam is not necessarily going to know that, but they might have enrolled in our class, so I don’t want them to start receiving [00:28:00] this nurture sequence. Then I drag them to enrolled, in which case it sends them our confirmation automation.
Chris Davis: Yeah, I’m glad you’re talking about the manual use. Excuse me, the manual use of the deals CRM because recently on office hours I got a question. Somebody was like, “Hey can we automatically move deals?” I went through and showed them how within the automation you can change the stage of a deal automatically using the action in the automation [00:28:30] builder. From there, I was like listen, if you couple that with the start trigger has a deal on stage, you can now start an automation when a deal is in a particular stage. That was all automated, so people’s minds were blown that you can just automate the entire progression of a deal and what happens when it appears on stages or whatnot.
What you have brought back that I wanted to highlight is it can be a nice healthy blend. Just because [00:29:00] you’re dragging manually, well first off that’s not a bad thing, but you’re dragging manually. Even though you’re doing it in a manual fashion, it’s still going to trigger automations when it’s one the particular stage.
David Paige: Yeah. And one of our stages, well one of our stages in every single one of our pipelines is a manual followup. It triggers the proper person to call [00:29:30] them and have a phone call with them.
Chris Davis: That is so great.
David Paige: That’s something that’s been really important to our business. I have to admit, I’ve listened to every single one of the podcast episodes. I’ve been on as many office hours as I possibly can be.
Chris Davis: Appreciate it.
David Paige: I’ve been to, or watched all of the training videos. I dove in real deep real quick. I probably chat with the people on the live chat every day. [00:30:00] There’s always something that I’m like hey, can you just double check that I did this right. I take advantage of the half hour training sessions every month.
Chris Davis: I love it.
David Paige: I’ve been diving in deep here.
Chris Davis: I appreciate it David. One thing I want to do is give your family my regards because being in business for over 30 years, three decades, is admirable at least.
David Paige: Thank you.
Chris Davis: But it’s unbelievable [00:30:30] to have a family business based on the values that you’ve built it around, it’s just good to see that the value that you’re giving is still being perceived and sought out after 30 years. I take my hat off, my virtual and physical hat off to them. Give them my accolades. And you know what it did, honestly David, is it served as a really good foundation for you to get started with marketing automation. One of the things that are [00:31:00] required to be successful in automation is well documented processes. Though the processes may not have been written down or whatnot, they had been repeated so many times over the years. You were familiar because you were integrated as a teenager. Now when it becomes, like you mentioned, let me learn Active Campaign, you then were able to identify what parts of [00:31:30] the process automation could be applied. Where most people they’ve got a two-fold effort, it’s understanding what they’re trying to do and implementing automation, so it could be very challenging.
David Paige: Yes, absolutely. One of the things that I decided when I started was that I wanted to make sure that … Like I said, we’ve been doing this for well over 30 years, and the word of mouth thing has [00:32:00] been very successful for us. Obviously it’s a little bit harder in this day and age, people need their information a little bit differently now than they did 15, 20, 30 years ago. So one of the things that I’ve been focusing on is how do I move things more internally then trying to reinvent what we’re doing to acquire a new student. You know what I mean?
Chris Davis: [00:32:30] Yeah.
David Paige: The majority of what I’ve done is actually how do I get people from one class to the next. Once someone is on the last day of basic, or the last day of advanced, or whatever, the last day of whatever course they’re taking, there is a student survey that has been handed out on the last day of class forever, as long as I can remember. Those sheets of paper get input into [00:33:00] a computer, and no one ever looks at it again. Our sales process has been more clumsy over the past several years then I think it possible could have been. What I’ve been able to identify is looking through these, who wanted information on advanced, who wanted information on leadership, who wanted information … Because one of the other things that we offer is we do professional business [00:33:30] trainings. We’ll go into companies and work with them on communication skills and leadership skills, and how that impacts their business. Every business training we’ve done has been because someone’s come through basic, gotten a lot out of it, and then gone back to their company and brought their company through.
Chris Davis: Wow.
David Paige: We’ve worked with Microsoft, Domino’s Pizza, Shell Oil, Pepsi, M&M Mars, huge corporations, [00:34:00] but all of that happened because someone came through basic and really got a lot out of it.
Chris Davis: Man.
David Paige: What I’ve been able to do is take everyone who’s marked that they’re interested, I add the right tag, the right deal gets created into the right pipeline, then from there I can manually start whichever process either they expressed most interest in or let’s say they wanted to go to couples, but they also wanted to go to advanced, [00:34:30] but couples is coming up sooner, so maybe I’ll send them the information for that first.
Chris Davis: Wow. Nice.
David Paige: It’s really cool.
Chris Davis: Well David I want to thank you for being so transparent and giving us a internal view into the business and what all you’re doing. This is a great use case. I love how you’re blending the manual processes with the digital. Where can people find out more about Pathways and your music?
David Paige: [00:35:00] Sure. With Pathways, all of that is at pathwaysseminars.com. If you wanted to find out more about the Discover Your Dreams workshop, that’s like right there at the top, there’s a free online workshop button they can click and off they go to that.
Chris Davis: Great.
David Paige: For finding out about my music, I have a free acoustic record that I give away for free. I have a full band as well, but I do [00:35:30] the acoustic record as my free gift. That’s at davidpaigemusic.com.
Chris Davis: Okay great. Both links will be in the show notes. I highly encourage you all, if any instant of what was mentioned resonates, go check it out for yourself, for your friends, family, children, cousins, whoever. Hopefully, David we will continue [00:36:00] to see more use cases like yours where people aren’t afraid to tackle the manual by adding automation to it instead of trying to replace it. Keep up the great work man.
David Paige: Thank you.
Chris Davis: The space needs more people like you doing exactly what you’ve done David.
David Paige: Thank you Chris. I really appreciate that. It’s been an honor to be on the podcast.
Chris Davis: Yeah, no problem. Thanks for coming on. David, I’ll see you online.
David Paige: Perfect.
Chris Davis: [00:36:30] Thank you for listening to today’s episode. One thing that wasn’t mentioned that I want to highlight is that in 2005 David’s father, Papa Paige, he passed away. This was important for the story because how David describes it, he was very charismatic and magnetic, and he was the main driver for people attending these seminars. When he passed, they lost a huge value. Not just part of the family, but the business. [00:37:00] How he explained to me his mom was is very intuitive and very straight to the point. She was somebody who would help people. She wouldn’t give people excuses, permission to have excuses. The two combined made a very powerful power combo in business as we’ve seen. What automation has allowed David to be able to do is he mentioned that when his dad passed, he would see attendance go from like 100 plus to like 12 people. [00:37:30] Can you just imagine that devastation not only emotionally, but professionally?
Now that he’s implementing a lot of the automation, he’s starting to see those numbers rise again. He’s starting to see response rates of 100% to a lot of the email automation that he’s put in place. If that’s any encouragement to you all how you can implement Active Campaign, more so how you can implement automation, to aid [00:38:00] what you’re doing. I don’t know if you’re thinking about oh I would use automation, but I don’t want to have to fire people, or I don’t want to have to stop doing this. You don’t have, it’s not about stopping. It’s not about either or, it’s about and. The and approach to marketing automation, and how you can use it to help you do better what you’re already doing.
I want to thank you again David if you’re listening to this, and of course rest in peace to your father. If you are listening to this podcast for [00:38:30] the first time, please make sure you’re subscribed. If you are a repeat listener and not subscribed, now is the time to do it. Listen, I have a lot of fun recording these podcasts, and I’m told that they’re just as fun listening. So let this episode be proof. Make sure you subscribe. We’re in iTunes, Google Play, Stitcher Radio, Sound Cloud. Anywhere you can listen and subscribe to podcasts, we are there. As David mentioned, he chats with support consistently. If you’re a user, log into your Active Campaign account, hit the icon in the bottom [00:39:00] right, you’ll be able to chat with someone.
If you want to talk to somebody, we have one on one’s available as well as office hours that I host twice a week, Tuesdays and Fridays. All of that information is at activecampaign.com/training. If you’d like to take the self-guided approach, you just want to kind of learn at your own pace, we have the education center at activecampaign.com/learn. There are an amalgam of resources [00:39:30] for you to learn what you need, when you need it, how you prefer to get it. This is the Active Campaign podcast, the small business podcast to help you scale and propel your business with automation. I’ll see you on the next episode.

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