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Episode 44: Mothers Making It Happen with Uldouz Van Eenoo

A former litigator turned entrepreneur and stay-at-home parent breaks down her business model, and explains how she uses personalized marketing and live events to serve her audience.

Listen to Episode (38:43)

Synopsis

Unhappy in her career as a commercial litigator, Uldouz Van Eenoo left her job to find fulfillment as an entrepreneur. After experiencing first-hand the challenges unique to building a business while starting a family and serving as a stay-at-home parent, she founded The Mothers Den, a coaching, support, and learning community for female entrepreneurs who are raising kids at home.

Learn how Uldouz draws from her own experience as an entrepreneur and parent to inform how she runs her business, including the resources and support she provides, the live events she organizes, and the personalized marketing strategy she employs to attract her target audience.

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Transcript

Chris Davis: Welcome to another episode of the ActiveCampaign podcast. This episode entitled, [00:00:30] Mother’s Making It Happen. I am sitting down with Uldouz Van Eenoo of the Mother’s Den, and she’s going to break down her business model and how she’s serving mothers and using live events to market to them effectively and personally. Uldouz, how are you doing?

Uldouz: I am very well, Chris, thank you. How are you?

Chris Davis: I cannot complain. Even if I could, I wouldn’t, Uldouz.

Uldouz: [00:01:00] What a great attitude to live by.

Chris Davis: Yes. There’s always a lot going on in life. What makes life special are those who can find the light in any form of darkness. So, no complaints from me at all. Uldouz, tell us about the Mother’s Den. Well, you know what, let me not get ahead of myself because I want to know about you, Uldouz. I want to know about you, because you’ve got an interesting background.

Uldouz: Yes, I do. I’m one of [00:01:30] those people who thrives on being pushed to my absolute limit of having too much to do. I’m a former lawyer. I was a commercial litigator for about eight years, doing some really interesting work. When I finished up, the work that we were doing was getting all the naughty barristers struck off … Sorry, I know in the States you just have lawyers. In [00:02:00] Australia, we have solicitors and barristers who are basically … The solicitors do all the ground work, and the barristers so the all the sexy, speaking in court glory work. The work that I was doing was we would get all the barristers who were doing naughty things struck off the roll. So that was fun stuff, but I got to a point where I thought, “This is not … I’m spending too many hours in a place that doesn’t fill my cup.” I was [00:02:30] started to get very angry and just unpleasant to be around when I wasn’t at work.

Went on a holiday to Hawaii, actually, and had this epiphany that I don’t want to go back home, I don’t want to go back to what’s waiting for me. I rang my husband and I said, “If you are not okay with me leaving my job,” because he didn’t come to Hawaii with me, I said, “I don’t think I can come back home.” He said, “Alright, that’s cool. You can walk away from that career. Please come home.” [00:03:00] Didn’t have children at that time. Spent some time working in the fitness field. And then started having babies. Had three in three years, and got to the point where I wanted to do something else. But I wanted to do it on my terms. I wanted to still be with my kids and [00:03:30] have those daily experiences with them. I’m one of those people who thinks that there is no right answer for every parent and there are parents who thrive on putting their kids in care and going to work and that is awesome. There are parents who want to stay home and that’s awesome. There’s never any opinion on me on what’s right for different people.

But for me, I wanted something that allowed me to test that intelligent brain and challenge that, but still [00:04:00] be with my kids as much as I could. I started looking for business … So I knew that from that that meant starting something of my own. And what that was, whether it was something around fitness or whether it was legal services that I could do from home, I wasn’t sure yet. So I went looking for a community of women like me, women who understood [00:04:30] wanting to have a successful business but what that meant when you were home with children, and the particular challenges and limitations that that brings. I just couldn’t find any. There was nothing out there that was speaking to women like me. The other thing is I just liked going to events. Part of, I suppose, that lawyer trait is that constant desire to [00:05:00] learn and be exposed to different ideas. So I love going to live events.

It was hard for me, because a lot of live events are either breakfast networking events or 6 p.m. events or full day events, and for me, with three kids under three, and trying to get everyone in my care community to pull their weight [00:05:30] and come and look after kids so that I can go listen to a speaker, it wasn’t balanced. So I thought, “Why is is so hard for me to go to events just because I have kids? Why can’t we just have childcare at events?” This is common sense, people.

What the Mother’s Den is it is a network that encompasses everything that I wish existed for me at that time. We do live [00:06:00] events in Sydney and Melbourne and we’re branching out into other cities of Australia throughout 2018, where we bring those same big speakers but with childcare at 10 a.m., which is a good time for the women in my market. Because the women who are working from home, they drop their kids off, they come and they meet other high achieving women, [00:06:30] they listen to a talk, they meet some new people, and then they go. We’ve had world champion surfers, Olympians come and talk about the mindset piece. We’ve have BRW, with is the Australian, the Business Review Weekly young rich list, people who are worth $40 million dollars come in and talk about the value of chasing a business that is aligned with your own purpose and values and all that kind of stuff.

We also bring in subject matter experts on things like [00:07:00] social media and marketing and all that type of stuff. It’s taken off because it is speaking to that woman who wants more, who doesn’t want to be spoken at like she’s just a mom, whatever that means. But also recognizes that that’s a big part of her life.

Chris Davis: Yeah.

Uldouz: I totally rambled there, but that’s what I do and my history in a bag in a nutshell.

Chris Davis: No. That’s great. As you were explaining that, I [00:07:30] was thinking about my wife because she has expressed a lot of those same sentiments that you said was the reason why you created the Mother’s Den.

Uldouz: Yes.

Chris Davis: I could see the value, I could see the market for it, and I could see how the people, the mothers who are a part of it, they could have that feeling of connecting, togetherness. Because if nobody knows, stay [00:08:00] at home mothering is probably the hardest job. The hardest job. Ever.

Uldouz: I so appreciate you for saying that. Every stay at home mom now is so appreciating you for saying that.

Chris Davis: Oh, my … I will admit, I was one of those. I was just like, “Oh, you don’t have to work. You get to stay home. It’s like an eternal vacation.” And it’s like, no, it’s actually flipped. It’s like an eternal job. Because even though-

Uldouz: Yes. And [00:08:30] it erodes-

Chris Davis: -I come home work …

Uldouz: Yes, sir. Yes, that’s right.

Chris Davis: You’re still on. It still goes.

Uldouz: Yes. It erodes your self-confidence, it erodes your self-esteem. It erodes your sense of worth. I say to my husband, “You have an hour on the train where you can just be still and no one talks to you, and you can stare out a window and daydream, for an [00:09:00] hour.” I would love to just be able to stare out a window and daydream. But to paint a picture of what the landscape was like before the Mother’s Den, you had mothers’ groups where you would go with other moms and you would talk about how do I get my child to eat their peas? And how many hours is your child sleeping through the night? A lot of the mom mom stuff. Or you’d go to the business space [00:09:30] and it was a lot of the young gun hot shots who hustle, hustle, hustle, 22 hours a day, sleeping on my friend’s couch because all I do is hustle and hustle some more.

There was nothing in there for that middle ground of well, I want the same successes of the twenty-something hustlers, but there’s just so much more. And I need to have those different conversations. What we’re finding [00:10:00] is that the women … The stuff that I hear the most is that they just start to feel so much more validated.

Chris Davis: That’s it. That’s it. Hats off to you, Uldouz. I think that you are a prime example of what technology affords us now.

Uldouz: Yes.

Chris Davis: No longer do we have to go through these life circumstances by ourselves. We can create community. We can create the exact community [00:10:30] that will know, not only pour into us but also pour into others. Oh, man, this is great. I’m so glad that you did it. I will say one last thing, the reason … The one thing that helped me understand the gravity of it, is you’re a lawyer by trade, my wife is an engineer by trade. When she made the transition to stay at home, I remember there was a period of years where she would still introduce herself as an engineer.

Uldouz: [00:11:00] Yep.

Chris Davis: We had a conversation about it, and it was just like when someone asks what you do, and you say, “Oh, I stay at home,” it’s almost like they immediately downcast on you and just like, “Oh, you’re not part of the real world of the working force.”

Uldouz: Yes.

Chris Davis: No, no, you’re the one that has it messed up. This is the hardest and most important job that a household could ever ask for is a mother who has chosen to dedicate [00:11:30] her attention and a good amount of her time, and sanity, to the well-being of not only her children but her entire household. So, yes, hats off to you, Uldouz, and every stay-at-home mother that’s listening right now.

Uldouz: Thank you. Yeah, thank you. Your wife sounds incredible as well.

Chris Davis: She is, she is.

Uldouz: Yes.

Chris Davis: So thank you again, Uldouz. But I want to talk about this community that you’ve created.  [00:12:00] I think that community is so important when we talk about online business or marketing or anything online because online is so impersonal. I look at my kids nowadays and they send a text message to their friends and that’s their way of building relationship. I’m like, “No, that’s not building relationship.” Text messages, likes on Facebook, followers on Snapchat, or whatever they’re called on Snapchat, that’s all cheap engagement. We used to go [00:12:30] and spend time, spend time in each other’s presence as friends. Literally kick rocks and throw cans and things like that that truly build relationships. I look at communities, anytime they’re built around a specific market like yours are, as very, very necessary, because a lot of personal and that feeling of connecting is lost in the digital translation. Community tends to bring that back together.

[00:13:00] You have, your community is two-faced, right? You have the live events and then you have an online membership portion of it, right?

Uldouz: Yes, the membership will be going live in the next couple of months-

Chris Davis: Great.

Uldouz: So that is in progress.

Chris Davis: Great.

Uldouz: At the moment, the online community is happening in social media.

Chris Davis: Great, great. Sure, sure. Perfect. And then the live, which … Virtual, those who [00:13:30] are listening just raise your hand or blink your eyes, something, if you’ve ever gone to an event that did not have daycare or childcare? That’s just not common. So, here you are, Uldouz, who do you think you are to start these live events with childcare? Where did you get just the confidence and boldness to do that outside of just you knowing it was a problem [00:14:00] for you?

Uldouz: I just feel like you have completely brain and buckle down on the imposter syndrome that so many women in business experience. The amount of times that I have sat down and thought, “Who am I to do this?” I remember running my first event and having this moment as I was packing all the goodie bags and turning to my husband and saying, “Why do [00:14:30] I think I am, putting on an event for a hundred women, trying to pretend like I’m a big fancy business, and I’m really just a mom from [Hilandroom 00:14:40].”

But I think there’s two parts to that. One is … And I’m definitely not comparing myself to the Steve Jobs’ of the world, but when you look at all those successful businesses, they all started as [00:15:00] just one person or two people, from a garage, or from a back room in their house, or from wherever else it might be. The other piece of that who am I to do XYZ? I feel is such an ego piece, I think that I very much take myself out of it and it’s not about me as the head of a community, it’s about what do these women now [00:15:30] get out of this business. That really helps shape the dynamic of or re-frame that thought of, “Who am I to … ?” Because you know what, Uldouz, it’s not about you. It’s about all those people who couldn’t come along before and listen to a simple talk about mindset or social media or content marketing, who are now able to. [00:16:00] That’s not about you, so that really helps me with that piece.

Chris Davis: Yeah, and that’s huge for all the marketers and business owners listening is that statement should be one of the guiding principles of your business. It’s not about you. It’s not about what you want to give and how big and smart you are. It’s about your audience, what they’re going through, and how you’re going to help.

Uldouz: Always.

Chris Davis: And once you shift that focus, once you shift the spotlight from you being on stage [00:16:30] to highlighting people in the crowd, it then becomes not a show where everybody’s focused on you, but more of a collaborative effort where everybody is helping each other be better.

Uldouz: Always.

Chris Davis: Great, great, great.

Uldouz: I think that when the self-doubt kicks in I think that you just keeping going anyway. One of the other portions of the Mother’s Den is running Masterminds and [00:17:00] group coaching. Whenever one of my girls say to me, “Oh, but I’m really scared to do that,” I always say, “Whenever someone tells me they’re scared, I don’t even bat an eye because I just expect that we’re all scared all the time but we just do it anyway. I expect that we’re all scared, but I just want to know how you’re going to do it anyway? Just what’s the next step? Don’t listen to the fear story, just listen to the, [00:17:30] okay, the next step up the ladder is this and the next step up the ladder is that.”

Chris Davis: Yeah, great, great. No, that’s solid advice. Now, your live events, I believe you said you called them Brunch Sessions when we were on the call before.

Uldouz: Yes.

Chris Davis: What are these? What is a Brunch Session?

Uldouz: Do you do brunch in America? Is brunch an American concept?

Chris Davis: Yes.

Uldouz: Great. Brunch Sessions to me signified [00:18:00] that it is not formal, it is a place where you can come and relax and learn. One of the things that was pivotal to me that I knew had to happen for the events to really thrive was it to be more than just coming and sitting in a drab community hall and listening to someone speak at you for an hour. Because these are busy women who [00:18:30] are dragging kids along to get somewhere on time and what I wanted was for every woman when she walks in the door to be able to go, “Ah.” Does that make sense?

Chris Davis: Yeah.

Uldouz: To have that sense of relief. So part of that was to describe it as a Brunch Session, a place where women are coming together and laughing and sharing ideas and being collaborative and being open. [00:19:00] It is a very non-competitive space. So if you’re a makeup artist and you bump into another makeup artist, it’s not about, “This woman’s going to take business from me.” It’s, “Hey, maybe we could run a workshop together and create some further magic together.”

Chris Davis: Yes.

Uldouz: That is that whole idea around the Brunch Sessions. It is more than listening to a speaker, it is coming to a place where you can connect with other women, [00:19:30] where you don’t have to talk about the fact that you were up three times last night, but just by virtue of you being in the room, you can give that little silent nod of, “I get what your life is but let’s talk about what ticks your boxes and what fills your cup.” Then they listen to a topic, like a keynote.

These range in topics. Sometimes we make them mom-specific. [00:20:00] We ran one in both Melbourne and Sydney in October that was by a clinical psychologist who focuses on the ambitious mother piece, and how women with drive and ambition have to try and re-identify themselves when they become mothers. And how to become … Have all your values aligned in all those different parts of your life. So we do do some that are speaking to the mother piece and how that works. As [00:20:30] a business owner, we do some that are strictly business. How to create content that helps you stand out when the market is so overpopulated. 

We have men speak. We have women without children speak. We have women with children speak. The purpose of the speaker is not to just showcase mom. The purpose of the speaker is just to [00:21:00] provide value to our community in a mom-accessible way.

Chris Davis: Yeah, and what I hear when you’re explaining this, and I want to highlight and make sure our listeners are aware, is how in tune with your market you are. You could say, “Well, why do you do brunch?” Well, it makes perfect sense because, like you said, brunch is normally after breakfast, before lunch, and that is the time where, as a mother, like you said, you woke up, [00:21:30] cooked, got the kids off to school, and the kids that don’t go to school are back home with you and you’re really just setting your day. Around here it’s around 9:00, 9:30-ish, you’re like, okay, what am I going to do? And here you have perfectly placed 10 a.m., a brunch.

Uldouz: Yes. Yes.

Chris Davis: Sometimes these small details get overlooked, but as a business owner if you’re struggling trying [00:22:00] to meet your audience where they are you’ve got to either become your audience, to figure out those pain points so you know exactly how to position your product, or survey your audience. But I would imagine, Uldouz, if you move this to 6 and 7 p.m., your attendance rate would drop tremendously because that’s when most mothers are cooking dinner.

Uldouz: Yes.

Chris Davis: Any time of the day you probably wouldn’t see as big [00:22:30] of a turnout as 10 a.m.

Uldouz: Absolutely. Something that I consider with absolutely everything that the Mother’s Den puts out there, is I’m very conscious of the Mother’s Den not being a community where motherhood is a condition of entry, and then, once you’re in, the content could really be anyone from anywhere, any gender, any walk of life. It’s imperative to me that everything that we put out [00:23:00] speaks out to that particular target’s needs.

Chris Davis: Yes.

Uldouz: Someone else might find it interesting, too. If you want to hear this particular athlete that we’ve got speaking, you’re absolutely welcome to come along. But, does it make it easier for this particular subset? I agree, 10 a.m, they’ve dropped the kids off, they’re in the car, and they just keep on driving. They just keep on driving to our door.

Chris Davis: [00:23:30] That’s great. So all of the elements of a successful business are in. You’re very intimate with the needs, desires, the dreams, the pains of your audience.

Uldouz: Yes.

Chris Davis: You’ve got the timing just right. And you also have the targeting. It’s like, hey, look, I’m not trying to have every female on earth. This is specific to this audience. Mothers with children. Mothers who are busy and want to do more and want to [00:24:00] feel better about themselves. So you weren’t afraid to really target that audience. The ingredients are there, and now you’ve made a bold move and said, “You know what? It’s not about me. It’s not about me at all. It’s about the mothers that look like me, that are going through what I’m going through.”

Uldouz: Yes.

Chris Davis: You said, “How can I best serve them?” And to do that effectively, you said, “You know what? They want to get out of the house, too.” No mother wants to be in the house all day. That’s part of the problem is the house becomes your domain and your [00:24:30] office and your dwelling and your everything. So let me help them get out, and you have these live events. Now they can get out the house, get some fresh air, network, connect with other mothers. How are you tying in that live event presence with your back end marketing?

Uldouz: Yeah, with the back end marketing. It’s such a good question. We have a national database, and from the very beginning [00:25:00] I always knew that this business would be national, I did not know how, I did not know when, but I knew that it was part of the plan. So, from day one when I started growing a database, I started growing a national one. The problem with that is when you’re sending out notifications of events, and for the first 18 months our events were only Sydney. It’s a great [00:25:30] way to get people from Perth, which is another capital city in Australia, to unsubscribe if the only thing they’re hearing from you are these incredible events that are never on their doorstep.

So, it’s so important for us to be able to speak to the people in our database in the right way. So [00:26:00] something that we do do, which is a bit sneaky, is from time to time we will talk about a Sydney event and spray that nationally, because we do want to create a bit of [fermor 00:26:10], we do want people in Brisbane to go, “Oh, they do these too and that’s pretty cool,” but we don’t want them to be inundated with those types of things. 

Then, from that end, we can start to really get very specific with the types of content that we are putting out [00:26:30] because with any type of marketing, the more you know about the person you are speaking to and the more you can tailor information to them, the more loyal they become. We were at dinner last night, we had our 13 year wedding anniversary last night, we were at dinner, and I was telling my husband there are only two emails that I subscribe to that I actually read. Everything else just [00:27:00] gets tick, tick, tick into archives.

Chris Davis: Right.

Uldouz: So how do you make sure that your content gets read? That’s by making sure it stays relevant.

For me, I think when we spoke last, I’m such an ActiveCampaign fan girl because I came somewhere else where a lot of the stuff I had to do was so manual. I wasn’t able to create the tags [00:27:30] and the specificity around each particular subscriber the way that I do now. So, what we do now is, firstly, we know who’s in what city, which helps.

Chris Davis: Great.

Uldouz: But also, we can use, a zap from Zapier when we’re bringing that we use Eventbrite, we can use that to tag the people who are coming to our events. We can tag them is all sorts of ways. We can tag the people who are coming with kids, and then we [00:28:00] know who is utilizing that, and also, that typically means they have younger kids. Then when we’re going to speak to corporate sponsors, we can say, “Well, we have this group within our community who have kids hanging off them 24/7, if you want to speak to.” We can tag and say who is coming to all our events versus who’s coming to [00:28:30] just ones on topics that are around online marketing.

Chris Davis: Yeah.

Uldouz: Who’s coming to ones that are only about mindset? That helps with people feeling like, “Oh, they’re talking to me. They hear me and they see me and my needs.” So being able to target them in that specific way, gosh, it just changes everything. It changes everything.

Chris Davis: Yeah.

Uldouz: On the other [00:29:00] end, being able to use things like site tracking and going, okay, and that’s just for our own marketing purposes and going, “Okay, where are we losing people in the process of I’ve seen an event to actually purchasing an event.” And then being able to re-target those people who are maybe going to the event [inaudible 00:29:27] page, but not following through. [00:29:30] So something that came out of that was our registration page on Eventbrite was just so long. I was asking so much information and we’re getting a drop off there. I wanted to know their pets’ names and what their favorite color was when they were seven years old. Able to go, “Okay, what if we shrink this down and make it just give me all the important information.” Four bits of information. Does our registration [00:30:00] go up? And all that kind of stuff. Because in business, knowledge is power. The more knowledge you can have the more you can iterate and adapt.

Chris Davis: Yes. No, that’s great. It goes to what you will see across the board regardless of what vertical coordinate you’re in, is that if you can minimize the information up front, you’ll see better numbers as far as up front conversions. [00:30:30] The beauty is this, you’re collecting that data anyway when they show up to the brunch. You’ll probably collect even more than that when they show up in person. And now you’re able to segment them even more which I love it.

I love what you’re doing because you’re not losing any data. You’re finding out about these mothers, in person, but it doesn’t have to stay in person. You’re using the technology, Zapier, to send it through back to ActiveCampaign so you can [00:31:00] keep in sync what you learned in person inside of the digital database as well. That’s what equips you with the ability to really personalize that marketing. And, like you said, stand out. Stand out in the inbox. Stand out in whatever means of communication and whatever channel you are using or choose to use to reach to your audience.

Uldouz: Yes. Yes. On both ends. Both from the point of view of them as a community [00:31:30] and speaking to them, but also if you have a business model like mine where corporate partnerships and corporate sponsorships is important, the more information you have about the people within your community, the more powerful that is.

Chris Davis: Right.

Uldouz: If I were to go to a big bank and say, “We’ve got 50,000 people in our database,” they go, “What type of people are they?” And I say, “I have no idea.” That is really of no use to them.

Chris Davis: Yes.

Uldouz: But if I can say, ” [00:32:00] They are aged 35 to 43, they have three kids who are age this, this, this. They are homeowners with one investment property. They have this, they have that. They have this much in personal savings. Their annual revenue … ” All that information, it is never a bad thing. If you’re using it, obviously, in an honest way-

Chris Davis: There you go.

Uldouz: -To help them, that’s everything. You can’t abuse that trust ever. But if you’re [00:32:30] using that information with integrity to always come back to and help them, then the more the better.

Chris Davis: Yeah. That’s great, and it’s so timely. I just recorded a podcast, it’s a podcast … Episode number 43. I talked about three ways to leverage your list. One of those ways was using the database to get in the cross hairs of bigger opportunities like sponsorships or bigger partnerships. But in order to take advantage [00:33:00] of those, you need to know who’s on your list.

Uldouz: Yes, it’s so true.

Chris Davis: You need to have that data and information because if you’ve got a list of all of these women, what sense would it make for you to go to Gillette and say, “Hey, you want to spot for your shaving cream for men?”

Uldouz: Unless they want to sell their incredible pink razors.

Chris Davis: Exactly. They would have to go the pink razor route. They’re like, “Well, wait a minute. Why do you want our [00:33:30] shaving cream when we’ve got pink razors?”

Uldouz: That’s right.

Chris Davis: Now you look like you don’t know what you’re talking about.

Uldouz: Yeah, that’s right.

Chris Davis: So, no, I think that was spot on great, great use case of the power, the power of segmentation and how it can help you stand out and blending that analog and digital world, the live training, the live brunches, and connecting it with the digital. And it goes both ways, like you mentioned. What you learn about them at the brunches [00:34:00] you can put over into ActiveCampaign. Then, when they’re visiting pages and doing other activity online, you can take that information and then speak to them more accurately in person. It’s just an ongoing, getting to know them deeper and more intimately process that makes your business feel very authentic and makes people proud to be a part of it.

Uldouz: Yes. I just think that live events in this digital age have been critical in the brand [00:34:30] loyalty and growth of my business. Because with everything being so online, people crave face-to-face. So, in any business, regardless of your business, if you can run a workshop from time to time, or anything that allows people to come together, it really solidifies the brand loyalty.

Chris Davis: Wow. Beautiful, beautiful. Well, Uldouz, I want to thank you so much for taking the time out to come on the podcast [00:35:00] and tell us about yourself, your business, and how you’re leveraging ActiveCampaign. This has been great. This has been great for me internally, because, like I said, my wife fits your market. And then externally to know that you’re out doing a good service, a great service, in providing community to many people who need that. Thank you, thank you so much for it.

Uldouz: [00:35:30] Thank you so much, Chris, for having me. I really enjoyed our chat. I feel like I could speak to you for hours and hours.

Chris Davis: Right? I know, I do these and I look at the time, I’m like, “Oh, man, we got to stop already.” But, no, seriously, I love it. I hope our listeners got something from it. In fact, I know they did. So, with that, thank you again, for the last time, I’ve thanked you like 10 times, but you can see I’m just so appreciative of what you’re doing.

Uldouz: My pleasure. [00:36:00] Thank you so much. Have a lovely, lovely day.

Chris Davis: Yes, you do the same, Uldouz, and I’ll see you online.

Uldouz: Alright, see you later. Bye.

Chris Davis: Thank you for listening to today’s episode of the ActiveCampaign podcast, and I hope that after listening to this episode, you see more value in the hybrid approach to marketing. How blending that live experience with the digital, we talked about it in a previous episode with Carlos Vasquez, [00:36:30] and he was doing networking. It doesn’t matter what form the live engagement is in, the biggest piece is to take what you’ve learned in person and translate that into ActiveCampaign so you can personalize the marketing. A lot of times we limit getting to know people to online, what pages they visited, re-marketing to them, things of that nature. But you can also use in person interaction and engagement to [00:37:00] learn about your audience and make sure that you’re syncing, as I mentioned, that information back to ActiveCampaign so you can personalize your communication across the journey, the entire journey.

If you’re not subscribed to the podcast everybody, this is my formal invitation to you to subscribe to the podcast. We are in iTunes, Stitcher Radio, Google Play, SoundCloud, we are not hard to find. If you just type in the ActiveCampaign podcast you will find us. Subscribe, [00:37:30] give us a rating. Log into iTunes, Google Play, Stitcher, tap five stars if you’re enjoying this podcast. It helps get the word out. More business owners get exposure to your business or businesses like yours that deserve to be highlighted and using an amazing platform like ActiveCampaign.

If you are stuck in your journey getting started with ActiveCampaign, there’s no reason to stay stuck long.  We have resources, most notably our one-on-one service where you can talk to somebody [00:38:00] in person, live specifically about your business and using ActiveCampaign. You can do that at ActiveCampaign.com/training. If you want to learn on your own, you’re just hands off, self-paced, ActiveCampaign.com/learn. You can have all of the guided content to help you understand and get the knowledge that you need to be successful in your business.

This is the ActiveCampaign podcast. [00:38:30] The small business podcast to help you scale and propel your business with automation. I’ll see you on the next episode. 

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