Buyer's Journey
Definition
The buyer’s journey is the steps that a buyer goes through before they eventually make a purchase. The buyer's journey includes the process of becoming aware of a problem, considering how to approach a problem, and deciding on the best approach.
The buyers journey is important because each stage requires different levels of nurturing in order to guide a customer toward a final action. By giving answers to key questions at each stage, you can nudge customers toward the decision to buy from you.
Ready to get started?
Try it free. No credit card required. Instant set-up.