No need for a huge preamble on why you, a marketer, need useful apps on your phone. It’s simple: you’re busy, quite possibly often away from your desk, and benefit from the convenience of having a marketing toolbox in the palm of your hand.
So, without further adieu, let’s take a look at 14 iOS apps that every marketer should (probably at least consider) have.
I’m going to go ahead and assume your marketing team uses a social media management tool. If you don’t, It’s about time you look into it. Social media is so ubiquitous that it’s impossible to avoid these days, and if you are still trying, 5 demerits to you, my friend!
However, I’ll spare you the demerits if you haven’t taken your social media management tool mobile. Sprout Social’s iOS app let’s you manage your Twitter, Facebook, Google+ and LinkedIn, no matter where you are.
Obviously if your marketing team already uses a social media management tool that’s not Sprout Social, this app won’t be of much use to you. So if you use Buffer, Hootsuite, or another tool, go find their app. I went with Sprout because we use it here at ActiveCampaign, but regardless of your product, a mobile app for it is a must-have.
It’s not what you know, it’s who you know. And in this day and age, sometimes the who you know is simply who you’re connected to on LinkedIn.
The iOS app is a great tool for managing your network, whether you just want to check in on what some of your competitors are saying, get in touch with somebody whose contact info you don’t have, or develop your own brand.
The app enables you to do just about everything you can do in the LinkedIn web browser from your iPhone.
Being a marketer means sharing content, and that doesn’t just mean your content. With Clippy, you can do this a bit easier than you did in the past. The iOS app enables you to make gifs and grab short lips from any video on the internet. You can annotate the clips with comments, emojis, or stickers. This is a tool every content marketer should have on their phone.
A big part of marketing means staying informed on current trends. This is no easy task when you have 50 things on your to-do list and not enough minutes in a day. Feedly is a content aggregator that lets you easily follow all of the blogs, magazines, Youtube channels, and just about any other source for your industry.
Trello is a project and task management tool that makes it easy to stay on top of everything you need to do. However, it’s functionality spans beyond just project management (at ActiveCampaign, we use Trello as a company directory in addition to project management).
It’s versatility and vast functionality are what make the tool so useful for marketers. You can use it to organize anything you’re working on, track goals and even as a calendar. The iOS app is easy to use, so you can always get the most out of Trello, no matter where you are.
As a marketer, you’re probably spinning fifteen plates at a time. All the time. In fact, reading this blog probably accounts for one of those plates. Evernote lets you easily organize all of your thoughts associated with each of those plates.
The iOS app is a note taking tool that is useful whether you’re taking notes in a meeting, jotting down an idea that woke you up at 2:00am, or simply making a to-do list. If your aim is to say organized, this app will help take you a step closer to your target.
Do you often find yourself away from your own desk? If the answer to that question is “yes,” then you definitely need to get Dropbox. It’s a file sharing tool, and with the app, you can access your files from anywhere your mobile device works.
The app lets you use a doc scanner to upload files, comment on shared files, and send files to anybody.
Google Drive is similar to Dropbox in that it functions as a file sharing tool, but the two products have quite different functionalities. Google Drive’s iOS app lets you do just about everything the browser application from your mobile device.
It differs from other file sharing tools in that it lets multiple people work on the same document at once. Depending on your workflow, this might be seen as either a positive or negative. It also limits the document types it allows you to store. However, it’s a great tool for marketers because it makes it easy to share and it’s free until you hit Google’s storage limits.
Most marketers are familiar with AdWords. If you’re not, it’s an advertising service that allows you to display ads throughout Google’s browser. The iOS app lets you track and manage all of your campaigns from your phone.
Do you have questions? Quora has answers. The Q&A platform allows you to ask and answer questions, as well as search for topics and view questions and answers that have already been put forth.
The app is a terrific resource for marketers who want to appear as if they have the answer to every question. Or, you know, if you just want to look something up.
Do you travel a lot? Go to conferences? Have meals with clients? If so, you’re going to want to take a look at Expensify’s iOS app. It’s easy to use and lets you do everything you need to make sure your accounting team stays off your back.
You can take pictures of receipts, track expenses, and submit expense reports. You should definitely consider checking out this app if you’re often making work purchases on the go.
I’m going to go out on a limb here and guess you’re involved in your fair share of teleconferences and video conferences. If so, the Zoom iOS app is great if you find yourself away from your desk when you’re taking part in said conferences.
The app is very easy to use when you can’t get to your computer. You don’t even need to be connected to WiFi to use it (though beware of data usage if you’re not).
Events are a great opportunity to grow your brand, get leads, and make connections. The problem is, if you’re attending an event or organizing one, you’re going to be away from your computer quite a bit, so it’s not hard to see why you might want an app to help you stay on top of things.
Eventbrite organizer is great for managing ticket sales, tracking attendance, and even accepting payments. However, it’s really only applicable to those hosting events. If you’re attending you might want check out Eventbrite.
You send a lot of emails and other messages from your phone, don’t you? You also haven’t brushed up on your AP stylebook in a bit, isn’t that right? So, it’s probably about time you download the Grammarly app.
The app saves you from embarrassing misspellings, improper punctuations, and more (apparently, it’s fine with the Oxford comma). Grammarly will provide checks for all those pesky writing pitfalls. It’s like having an editor in your pocket.