Can you imagine growing an online course from 0 to over $1 million in 2 years — and then making over $10 million across the next 2 years?
Danielle Leslie did all of that and then some – all because of T.A.S.T.Y. content.
Danielle Leslie, creator of Course from Scratch and CEO of Culture Add Labs, shared all of the delicious details about T.A.S.T.Y. content at This Just Works.
This session was presented at This Just Works, the digital anti-conference. You can see the full session (and 14 other talks) by registering here with code TJWAG2020.
What is T.A.S.T.Y. content?
- Action steps
- Solves an urgent pain point
- Your voice
In other words, it takes your message from bland to “BAM!
“When I say tasty content, your content is going to teach your audience something, provide action steps, solve an urgent pain point, emphasis on urgent, transform them from point A where they are to point B where they want to be and you’re going to do this in your voice,” says Danielle.
“This is what is going to enable you to speak to and attract your most valuable payers – the people who are going to pay time, money and attention to you.”
How to turn 1 story into 6 pieces of T.A.S.T.Y. content
What makes T.A.S.T.Y. content even tastier? It’s the ability to put it out through multiple channels. You can put out a single piece of content into multiple channels – and it’s easier than you think.
Danielle shares her own experience of creating T.A.S.T.Y. content from a single social media post that eventually wound up in 6 places.
- Organic posts
- Paid ads
- Sales page
- Title of your offer
Here’s how she did it (and how you can too).
From an organic post to a paid ad
The first thing you want to do is find a story. It can be a struggle story. It can be your ‘I made it’ moment. And it doesn’t have to be about making money. Maybe you were the first to graduate from college or the first in your family to start a business. Whatever that thing is, tell the story of it.
“This is my most popular organic post, from when I first crossed a million dollars in my business. That year I did about a million dollars in 6 months. And so this is me just telling that story.”
“Do you know what it feels like to say you’re going to do something and actually do it? It wasn’t about the million in revenue. It was the fact that I kept my word to myself. Do you know the crazy things we can create in this world when we keep our word to ourselves?”
“In this post, I just started with a story at that moment, when my business crossed a million. It was my ‘Mama, I made it’ moment. And so I’m really speaking into the heart and desire of my target audience of my most valuable payers.”
What is one moment you can share about in detail, and why is that moment so important.
“That post is one piece of tasty content that we took and we ran it as an organic post where it did well. So then we turned it into an ad. To this day, it’s one of our best performing ads on Instagram and Facebook. And then I turned that into a video ad on YouTube.”
This is how you can take one tasty piece of content and turn it into these different uses.
…then to a webinar…
“I built a webinar around that organic moment. Notice the headline, it says how I grew my online course from a million in two years and then to 10 million in under four years with no existing audience brand or funding, I built it from scratch. Again just taking that one story and turning it into a very tasty webinar headline,” says Danielle.
“When you’re doing your talking points for your webinar, make it really specific – using that T.A.S.T.Y. framework for action steps. I created an offer that serves 5,000 people and only requires one hour per month of you showing up live.”
“The second piece, ‘see the exact tool to create predictable sales and scale that enabled me to grow from zero to a million.’ Again, incorporating your story and this moment into your talking points. And then the last one, ‘how I attracted mastermind groups that helped me level up from six to seven to eight figures, and the steps so you can do it too.’ So everything we’re doing here is all about action steps,” notes Danielle.
…followed by an email…
After your webinar, you’ve got emails that you’re going to send. This is an email where Danielle took the same million-dollar story and turned it into an email.
“I said, Yes, I made a million. But it was the fact that I kept my word to myself, that was important. And I just retold that same story in the email,” says Danielle.
…then headed towards a sales page…
“Now after they’ve seen the ad, they’ve come to the webinar, they’ve seen the emails. Now on the sales page, we’re retelling that moment. I have the same photo to register that memory. And they’re connecting with a version of me right when I began and then the second version of me where I ended up,” says Danielle.
“It can be any moment your ‘Mama I made it’ moment that you’re sharing no matter if you are a personal brand or at a company – there’s got to be that moment.”
…and finishing up with a title of your offer
“There is a way to make your offer title T.A.S.T.Y. On the left is my first program, and it’s called Course from Scratch – how to create and launch your online course from scratch in 60 days,” says Danielle.
Course from Scratch on the left, Course Alchemy on the right.
“Notice how it’s implying the action steps that we’re going to take. It’s implying the transformation a course attendee is going to have right? And then with our second advanced program, Course Alchemy, it’s the same thing. It’s all about being an alchemist and the steps of transforming your offer – your story – into a seven-figure vehicle to get whatever you want and have an impact on the world.”
Why T.A.S.T.Y. content works
What is it about T.A.S.T.Y. content that works so much better than regular old, bland content?
“We’re not just out here, how to create and launch an online course – this is the story of how I turned my story into a seven-figure framework and a blueprint that reaches and teaches people all over the world,” says Danielle.
- It builds trust in YOU: you’re telling your story; you are 1 of 1
- It builds trust in your method: you’re showing the receipts and providing the step-by-step
- It builds trust in them: you can’t be what you can’t see – meet your content consumers where they are
3 key takeaways about T.A.S.T.Y. content
- T.A.S.T.Y. content gives you an original voice in the crowded market
- T.A.S.T.Y. content allows you to create an offer around our story and results, so you can charge a premium
- T.A.S.T.Y. content allows you to scale your brand without diluting your voice
To download the full recorded This Just Works digital event, go here to register with code TJWAG2020!