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Jenny Coupe

VP, Revenue Marketing

With 25 years in B2B Marketing, including several start-ups and larger companies such as Akamai and Silicon Graphics, Jenny specializes in building predictable revenue by leveraging the power of data. This approach has set the standard for SaaS technology marketing, resulting in numerous awards including the Top 50 Women in Revenue That You Should Know and the Top 60 Most Influential Marketing Thought Leaders.

Before joining ActiveCampaign, Jenny served as Vice President of Global Customer Acquisition at Soasta, Inc where she was instrumental in the hyper-growth of the company leading to a successful acquisition by Akamai Technologies in 2017. Prior to that, she led the global demand generation efforts for Tegile Systems, named the fastest-growing storage company in 2013 and later acquired by Western Digital.

She was an early adopter of marketing automation and served as a lead panelist at the first Marketo Customer Success event in 2008.

Jenny holds a B.A. in Political Science degree from the University of the Pacific.