Organize your audience for smarter marketing
Turn a chaotic database into clear, actionable groups. Understand who's engaged, who's valuable, and who needs attention—so you can market smarter and stop wasting time and budget.
Audience management made simple
Figure out who to message without the guesswork. Sort contacts automatically by their value, behavior, and interest—so you spend time on the people most likely to convert.
Build segments filled with your most engaged customers
Automatically segment contacts by engagement trends, purchase frequency, and activity patterns—so you can re-engage at-risk customers and reward your loyalists.
Find high-intent buyers ready to purchase right now
Score leads based on site visits, email clicks, content downloads, and behavior—then automatically route hot prospects to sales while nurturing cold ones.
Identify at-risk customers before they leave
Track milestones, engagement, and contract renewal dates to identify at-risk customers before they churn. Keep your hard-earned revenue and find new opportunities to upsell.
Discover how Motrain drives trial conversions by 120% with personalization
Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.
120
%
Increase in conversion rate
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
Keep track of every contact in one place
ActiveCampaign’s CRM is built for sales and marketing teams who need to manage, segment, and act on customer data in real time. Automatically capture leads from every channel, track every interaction, and unify your contact records with ease.
Powerful segmentation tools let you group audiences based on behaviors, preferences, and lifecycle stage. And because your CRM is connected to your marketing, sales, and service data, you’ll always have the context you need to deliver personal, relevant experiences at scale.
AI-SUGGESTED SEGMENTS
AI finds valuable audience patterns you’d miss
Discover valuable audience groups hiding in your data. AI scans your contacts to find patterns in behavior, engagement, and purchases—then recommends segments ready to use immediately. Uncover new people to target, try fresh audience ideas, and tap into revenue opportunities you didn't see before.
Lead Scoring
Automatically score contacts based on engagement, so you can prioritize your highest-value audiences and know exactly who deserves your attention.
Site & Event Tracking
Track what contacts do on your website and in your app. Get the behavioral data you need to build smarter segments and target more accurately.
Win Probability
Predict which contacts are most likely to convert. Focus your efforts on audiences with the highest chance of becoming customers.
Predictive Sending
Send messages when each contact is most likely to engage—optimizing timing automatically for every audience segment based on their behavior.
Forms
Collect the information you need to build better audience segments. Effortlessly capture preferences, interests, and data that make your targeting smarter.
Custom Objects
Create custom ways to categorize in your database—so you can segment audiences into groups that make sense for your unique business.
Gather and use audience data from all your favorite apps
Pull in contact data from everywhere your customers interact with you. Connect your CRM, support tools, and ad platforms. Then use all that information to create segments that reflect how people actually engage with your business.
FAQs
Frequently Asked Questions
What is a CRM?
A CRM (Customer Relationship Management) system is software that helps businesses manage and track their interactions with customers and prospects. It stores contact information, communication history, sales opportunities, and customer data in one central location, making it easier for teams to build relationships, close deals, and provide better customer service. At ActiveCampaign, our CRM integrates seamlessly with email marketing and automation tools to give you a complete view of your customer journey and help you deliver personalized experiences at scale.
What is audience management?
Audience management is how you organize contacts into meaningful groups based on their behavior, interests, and value to your business. Instead of treating everyone the same, you segment people into audiences you can target with relevant messaging—so you’re not wasting budget on the wrong people or missing opportunities with high-value customers.
How does ActiveCampaign help me keep my contact data clean and up-to-date?
ActiveCampaign automatically updates contact records as people interact with your emails, website, and campaigns. Site & Event Tracking captures behavioral data in real-time, while our engagement tracking flags inactive contacts so you can re-engage or clean your list. Plus, our built-in email validation tools help you maintain deliverability by identifying invalid or risky addresses before you send.
Can I use ActiveCampaign’s audience data with other tools in my stack?
Yes. ActiveCampaign integrates with 1,000+ tools, so your contact data, tags, and custom fields can sync across your CRM, ecommerce platform, ad platforms, and more.
Whether you’re updating contact info across your database or pushing segments to Facebook Ads to run paid campaigns, your audience data stays connected and actionable across your entire marketing stack.
