Connect all your data for more personalized marketing
Bring all your unique business data—like appointments, rentals, or customer orders—into ActiveCampaign, so you can create deeply personalized and automated customer journeys.
Everything you need to make your marketing truly yours
Get the full picture for every customer relationship. Custom Objects let you connect your full tech stack to ActiveCampaign, helping you deliver more relevant marketing and deepen your understanding of your audience.
Personalize and automate your customer journeys
With a complete record of how every customer has engaged with your business, you can automate the most relevant experience possible.
Use any data from across your business
Easily create and manage any Custom Objects you can imagine directly within ActiveCampaign. Build and host your own integration using our Custom Objects API.
Get insights into all your open deals
Use unique customer actions you define to keep open deals moving through your pipeline.
Get a 360-degree view from one platform
Now you can get a complete picture of your customer, without needing to go into different platforms. Keep all relevant account information at your fingertips and ready to use across your organization.
Smart automation for every action
Custom Objects lets you trigger hyper-personalized campaigns and internal notifications based on real-time updates in related data objects, not just standard contact fields.
Whether it’s a specific purchase, a booked appointment, or a change in membership status, Custom Objects paired with ActiveCampaign’s powerful automations keep you on top of all your customer communications.
Your marketing, powered by real-time data
API integration
Develop powerful workflows using any data from the apps, tools, or spreadsheets you already use to run your business.
Automations
Trigger personalized automations based on real-time updates from your Custom Objects.
Deal tracking
Use Custom Objects to see customer actions and track deals as they move through your CRM.
FAQs
Frequently asked questions
What is a Custom Object?
A custom object is a template, or schema, that defines a set of related fields. You can think of it as a category bucket that uses fields to store data. ActiveCampaign offers standard objects (Contacts, Deals, and Accounts) and custom objects.
Custom objects can be associated with standard Contact, Deal, and Account objects. As custom objects sync to your account, they appear on Contact, Deal, or Account records.
How do I create a Custom Object?
Custom objects can be imported through a supported third-party application or integration, created using our API, or created from the “Manage Data” page in your ActiveCampaign account.
Can I use Custom Objects with automations?
Yes, you can use custom objects to trigger automations as well as use them to personalize your messaging and create conditions with the segment builder.