Platform/Active Intelligence

Run the marketing
you’ve always imagined

Active Intelligence knows your business and does the groundwork, so every campaign, test and flow you run makes the next one better.

Active Intelligence at the center of a brand's marketing: performance reports, brand colors, saved instructions, a detected memory, and Lookbook Clothing emails, ads and WhatsApp messages
75%

higher engagement with Active Intelligence

94.2%

deliverability, ranked first in independent testing

17%

higher click-through rates

3x

more clicks than with a leading competitor

Day one

It starts with a prompt, or a recommendation

Ask for the campaign that’s been sitting in your backlog, or act on one Active Intelligence recommends. Either way, you get work that’s on brand, built from your own data, and ready to approve.

Your next email comes back in your brand and voice, modeled on your best campaigns.

Week one

Then it starts working alongside you

The more it learns, the more Active Intelligence brings to you: a drop it spotted, a competitor’s move, a journey that needs a fix. You decide what goes live.

When loyal buyers drift, it tells you first and hands you the win-back flow to approve.

Every week after

And it keeps everything running

Set the rules once. Testing, reviews, and analytics keep running in the background and report back to you, so your whole program gets sharper.

Every Friday, a review of what worked lands with one next move you can apply in a click.

Why you don’t need to ask

Active Intelligence knows your business

A general chatbot has never seen your list. Active Intelligence learns from your voice and what your customers open and buy. That’s why one prompt is enough today, and why it can bring you the next move tomorrow.

Marketing depth

Run your marketing without compromises.

The time you get back goes into the marketing you always wanted to run: the flow sitting in drafts, the segment that needed one more layer, the idea you knew could be better.

Compounding intelligence

Every journey you add makes
the next one better

Active Intelligence carries what it learns forward. The subject line that won in your welcome series shapes your win-back. The segment that converted shapes the next launch. Each new journey starts from everything before it, so the gains stack up instead of resetting.

75%higher engagement with Active Intelligence

Wherever you work

Bring Active Intelligence into ChatGPT and Claude

Connect ActiveCampaign to the AI assistant you already use. Ask about your results, build a segment or draft a campaign right in the chat, and it lands in your account on brand and ready for your approval.

Your marketing comes with you, into the tools you already think in.

Marketer stories

What marketers built with Active Intelligence

Don Purdy, director of the MBA for Executives program at the University at Albany

Featured story · University at Albany

“To have Active Intelligence there as a trusted resource is game-changing.”

Don Purdy · Director, MBA for Executives

Used to

Recruitment emails reached the inbox about 47% of the time.

Now

99% deliverability, and a nurture drip for every stage of the decision.

And now he can

Run a full recruitment program as a team of one.

27%increase in MBA enrollmentRead Don’s story
Toss and Spin players on a Chicago court
Chris ClarkFounder, Toss and Spin
5xcustomer spend after turning one-time buyers into members
“It just gets better and better month after month.”
Used to: Copied 700 addresses into a Gmail BCC for every announcementNow: 500+ automated journeys and SMS to specific Chicago zip codesAnd now they can: Grow from two people to 16 full-time staff
Read Chris’s story
Frank and Sherri at Pike Place Market in Seattle
Sherri CandelarioCo-founder, Frank & Sherri
52.5%customer growth year over year
“The learning curve was immediate.”
Used to: Tracked leads in a spreadsheet and spent an hour on each emailNow: Builds and launches campaigns in minutes, without a contractorAnd now they can: Scale a million-dollar business without adding staff
Read Sherri’s story
Amy Chinitz of Spark Joy New York at a KonMari event
Amy ChinitzFounder, Spark Joy New York
3xbooked sales calls from AI-assisted campaigns
“It removed the hesitation to even start.”
Used to: Spent a full week on a single emailNow: Sends three campaigns a weekAnd now they can: Fill her calendar with sales calls whenever she has room
Read Amy’s story
Her First $100K founder Tori Dunlap on the Good Morning America set
Elizabeth McCumberEmail Marketing Strategist, Her First $100K
54.6%open rate, against a 35.6% industry average
“I use it every single time I segment.”
Used to: Worked in a platform without complex automation or segmentationNow: 279 interest tags and automated re-engagement on every listAnd now they can: Move nearly 300,000 contacts through the funnel, with 212,000 webinar registrants
Read Elizabeth’s story

Be the marketer you always knew you could be

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