Your CRM for growth, backed by autonomous marketing
When an autonomous platform handles the busywork, you win back time to win more deals. ActiveCampaign’s CRM unifies your sales and marketing, giving you the insight you need to drive more revenue.
ActiveCampaign helps you break through the busywork and sell more
Automate sales workflows, reclaiming hours of your week
Automations and Task Management handle repetitive work like deal creation and lead assignments, giving sales reps back hours each week to focus on selling.
Visualize & optimize your sales pipeline for predictable growth
Our intuitive Sales Pipelines let you map journeys, track opportunities, and customize stages so nothing slips through the cracks and you always know where revenue stands.
Identify the most promising leads with AI precision
ActiveCampaign’s AI scores every deal and lead so you can focus on the opportunities most likely to convert and maximize ROI.
Personalize every interaction for stronger customer relationships
ActiveCampaign automates personalized 1:1 emails and notifications based on customer actions, ensuring the right message reaches the right person at the right time.
Active Intelligence
The future of sales is powered by predictive insights and proactive engagement
Imagine a CRM that guides your next best action. Active Intelligence analyzes win probability in real time so your team can focus on high-potential deals, reduce risks, and close more with fewer surprises.
Product spotlight
Customize how you work with ActiveCampaign’s CRM
The ActiveCampaign Sales CRM is designed for ultimate flexibility, allowing you to build workflows that perfectly match your unique sales process. Say goodbye to rigid systems that force you into a box, and get the right prospects to the right reps.
Everything you need to convert more leads and grow revenue
Sales pipelines
Customizable, visual workflows to track every opportunity.
Lead scoring
Automatically identify your most qualified prospects.
Task management
Keep your team organized with personalized to-do lists.
Automations
Automate deal creation, assignments, and outreach.
1:1 email
Send personalized emails directly from your CRM.
Sales reporting
Gain insights into your sales performance with custom dashboards.
AI-powered analysis
Predict deal outcomes and optimize your efforts.
Notification emails
Get instant alerts on critical deal changes.
Sales routing
Automatically assign deals to the right team member.
Segmentation
Group contacts for targeted marketing and sales.
Shared notes
Collaborate effectively on deals.
Attribution
Understand the impact of your marketing efforts.
Customer Stories
Businesses like yours get real results with ActiveCampaign
“I wouldn’t use any other CRM”
“It has everything I need and more and (from someone who's not technically-inclined!) has been easy to learn how to use additional features as my business needs have evolved. By far the best customer service of any vendor I work with. Their tech support team is quick, friendly, and always happy to help.”
– Jennifer P., Founder, G2 review“Email plus CRM — this is it!”
“If you are looking for the best CRM that easily integrates with all the other platforms that you want to use - WordPress, Jotform, Thinkific…. It also seamlessly integrates with payment platforms like PayPal, Square, and Stripe.”
– Corry M., CEO, G2 review“Great Marketing / Sales automation tool”
“Great visualization of marketing & sales flow funnel. Lots of automations and tools, easy to use CRM, solid CMS for designing emails. Easily integrated into our website with forms.”
– Keith F., Marketing & Sales Director, G2 review
FAQs
What is a CRM database, and how does ActiveCampaign’s excel?
A CRM database is a centralized system for managing all your customer interactions. ActiveCampaign’s CRM goes beyond simple contact management by integrating powerful sales and marketing automation, lead scoring, and AI-driven insights to help you proactively nurture leads and close deals. Unlike basic CRMs that are just record-keeping, ours helps you act on your data.
How much does ActiveCampaign cost?
We offer packages starting at $15 per month, with pricing that scales based on your contact volume and feature needs. Every plan includes the core autonomous marketing capabilities and AI agents that make ActiveCampaign unique. We also provide a 14-day free trial with full platform access—no credit card required.
Why is it important that your ESP is integrated with a CRM?
Integrating your Email Service Provider (ESP) with your CRM is crucial for personalization and efficient outreach. Without it, you’re sending generic emails. With ActiveCampaign, your email campaigns are directly informed by CRM data (e.g., deal stage, lead score), allowing you to trigger highly relevant messages and automate follow-ups, ensuring every email drives your sales process forward.
What are 1:1 emails, and how do they work in ActiveCampaign’s CRM?
1:1 emails are personalized, one-off messages sent directly to a contact or deal. They feel like a direct message from a sales rep, not a marketing blast, which helps build trust and connection. You can send and track these emails directly from your CRM, include a Calendly link, get updates via a Slack integration, or even automate them to send at the right time in your sales workflow. When it comes to reporting, you’ll be able to track opens, replies, and clicks on all your 1:1 outreach.
What is sales routing, and how does ActiveCampaign’s CRM handle it?
Sales routing is the process of automatically assigning new leads or deals to the most appropriate sales representative or team. ActiveCampaign’s sales routing eliminates manual effort and potential for error in lead distribution. By automating assignments, your team saves time previously spent on sorting and assigning leads, allowing them to focus immediately on engagement. It also ensures balanced workloads and prevents leads from falling through the cracks, leading to faster follow-up times and improved sales efficiency.
ActiveCampaign’s sales routing is highly customizable. You can define specific rules and conditions to match your unique sales process and team structure, like setting up round-robin assignments, routing based on rep expertise, lead scores, or any custom field data you have for your contacts and deals, like lead source, geographic location, deal value, or product interest. This flexibility makes sure that the right sales rep receives the right lead at the right time, preventing delays and maximizing conversion opportunities.
Sales routing seamlessly integrates with other ActiveCampaign features like automations, lead scoring, and CRM pipelines.
What is the implementation timeline for ActiveCampaign’s CRM?
Setting up ActiveCampaign’s CRM is designed to be quick and intuitive. Many businesses can get their basic pipelines and automations running within a few hours to a few days. Our guided onboarding and extensive help resources make the process smooth, ensuring you’re up and running with minimal friction.
How does ActiveCampaign ensure data security and compliance?
ActiveCampaign prioritizes the security and privacy of your data. We employ robust security measures, including encryption, regular audits, and adherence to global compliance standards like GDPR. Your data is protected with enterprise-grade security protocols, giving you peace of mind.
Can I manage my ActiveCampaign deals and contacts without leaving my email inbox?
Yes. With ActiveCampaign’s Chrome and Outlook extensions, you can view contact details, create and update deals, add tasks and notes, and manage your pipeline—all from your email inbox. No more switching between tabs or losing focus on the conversations that matter most.
ActiveCampaign offers dedicated extensions for both Gmail and Outlook users. If you use Gmail, download the Chrome extension. If you use Outlook, get the Outlook add-in. Both give you the same powerful CRM capabilities right where you work.
