Healthcare marketing automation software helping deliver better patient experiences
Keep your healthcare practice running smoothly with intelligent marketing automation. Aquire and retain customers and patients, and keep satisfaction high.
Everything you need to grow your healthcare practice
Intelligent marketing automation fuels your practice’s growth with automated 1:1 communications across the entire customer lifecycle. Bring your marketing automation, omnichannel campaigns, and CRM into one place to create experiences that turn one-off patients into loyal customers.
Stay connected to your patients
Always-on omnichannel updates
Provide office updates, the latest health blogs, and general information directly to your patients using email and text messages.
Build your digital presence
Test different strategies to find out what works best for recovery emails. Drive more revenue with recommendations tailored to individual customer tastes.
Make appointments a breeze with automations
Automate appointment comms
From intake forms to post-appointment feedback, we cover the whole patient journey.
Reduce missed appointments with confirmations & reminders
Win back lost revenue from no-shows by setting up automated patient appointment reminders. Send a message directly or trigger a task for your staff to call.
Keep track of all your relationships
Tag, track, and segment contacts
Bring all your audience data into one intuitive place, so you can send more relevant messages based on patient history, personal preferences, and more.
Align your admin team
Leave notes and assign tasks to make sure that critical information gets processed the right way. ActiveCampaign streamlines your healthcare workflow.
Get real-time insight into patient satisfaction
Connect your favorite survey tools
Leverage store and behavior data to show each shopper products that resonate with their unique preferences.
Integrate your web portal
With over 900 integrations, including popular CMS apps like WordPress, you can connect your digital healthcare portals with ease.
Optimale achieves 6:1 ROI with automation
Optimale, a men’s health clinic, used ActiveCampaign’s Salesforce integration and powerful automations to turn initial interest into life-changing customer experiences—and deliver a 6x return on investment.
26
%
Average open rate
ActiveCampaign has the best balance of usability, and most importantly, has a lot of integrations. The automations are more powerful than anything else that I’ve found elsewhere.
Power your healthcare business today
Use intelligent marketing automation to improve experiences for every patient.
- Email automation
- Tracking & reporting
- Personalization
- Split testing
- Segmentation
- CRM & 1:1 email
- SMS campaigns
- Generative AI
- Drag-and-drop designer
- Forms & landing pages
- Conditional & predictive content
- AI-powered automation builder
FAQs
Can ActiveCampaign automate patient intake forms and post-appointment follow-ups?
Yes, ActiveCampaign can automate the entire patient journey, including sending digital intake forms before appointments and delivering post-appointment follow-ups or feedback requests. These automations streamline administrative tasks, ensure patients receive all necessary information, and help practices maintain consistent, high-quality communication without manual effort.
Is ActiveCampaign HIPAA compliant, and how does it protect sensitive patient data?
ActiveCampaign is designed with strong data protection practices, including SOC 2 compliance, ongoing security testing, and privacy-by-design workflows. ActiveCampaign can be configured to support HIPAA-compliant marketing for healthcare organizations that require it, and offers secure authentication and internal access controls to help protect sensitive patient data.
How easy is it for healthcare teams to get started with ActiveCampaign, even with limited technical resources?
ActiveCampaign is built to be intuitive and user-friendly, with a drag-and-drop automation builder and guided setup that make it accessible for teams with limited technical expertise. Free onboarding and migration support are available, so healthcare teams can quickly launch campaigns and automations without a steep learning curve.
What kind of onboarding and support does ActiveCampaign provide specifically for healthcare clients?
Healthcare clients receive personalized onboarding, including agent-based and/or 1:1 coaching sessions and free migration services to import contacts, templates, and automations. Ongoing support is available through live chat, help documentation, and a dedicated customer success team to ensure healthcare organizations can confidently use the platform to meet their unique needs.
How does ActiveCampaign support personalized patient communications across email and SMS?
ActiveCampaign enables healthcare practices to deliver personalized communications by using segmentation, tags, and custom fields to tailor messages based on each patient’s history, preferences, and care journey. Automated workflows can send relevant updates, reminders, and educational content via both email and SMS, ensuring patients receive timely, meaningful information on the channels they prefer.
