A landing page is a stand-alone web page created about a specific topic to acquire a lead’s contact info through opt-in forms and gated content.
Landing pages are designed to funnel traffic toward a specific action. They are called landing pages because marketers typically send traffic to it from other online destinations, like a Facebook Ad, and the visitor "lands" on this page.
Landing pages are often optimized for conversions. This means that they have prominent opt-in forms and lack the typical website navigation.
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