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Facebook Custom Audiences

Get in front of your audience where they are
Get leads. Target leads. Turn leads into customers. Facebook Custom Audiences lets you target each contact based on where they are in the customer journey.

Why follow up with Facebook Ads?

On Facebook, people scroll looking for something to pay attention to. Facebook Ads offer razor-sharp targeting and trackable cost per lead, so that you can reach the type of person that will pay attention to you.

Show Facebook Ads to get more leads

Try it free. No credit card required. Instant setup.

What does a Facebook Ad follow-up look like?

Your audience cares about different things at each stage of your funnel. Add or remove people from or to Facebook Custom Audiences to make sure that you’re always showing them a Facebook Ad they care about.

What can you target people based on?

You can add people to Facebook Custom Audiences automatically. When you run your Facebook Ads through an automation step, you can target your audience based on almost any behavior.

A few things you can target based on:
  • Visits to your website
  • Contact with your sales team
  • Information in custom fields
  • Industry
  • Job function
  • Organization type
  • Personal interests
  • Quiz results
  • People who open your emails
  • People who click in your emails
  • Date subscribed
  • Geographic location
  • Customer lifetime value
  • Products purchased
  • Products purchased Time since last purchase

Make your Facebook ads work better

Try it free. No credit card required. Instant setup.